Pop Crave
Available inEnglish
Created byWill Cosme
URLpopcrave.com
CommercialYes
LaunchedDecember 2015 (2015-12)
Current statusActive

Pop Crave is a media and news company, founded by Will Cosme in December 2015. The company is known for posting celebrity news and updates to their Twitter and Instagram accounts, which often go viral due how often and quickly the outlet is able to publish posts.[1] As of January 2024, Pop Crave has a total of 1.6 million followers on X.

Background

Pop Crave offers entertainment and celebrity news in the form of short snippets posted to their social media accounts, taking advantage of the ability to easily post to such platforms quickly and consistently. Their posts predominately cater towards the online "stan twitter" community, often celebrating notable pop culture anniversaries or celebrity birthdays alongside chart data and breaking news. The account also aggregates headlines from other sources as part of their reporting, often tagging the original publication or linking back to the initial article.[2][3]

Pop Crave's social media accounts were first created by Will Cosme in December 2015 under the name PopCultureShady, later relaunching in 2016 under its current name.[1] The account primarily focused on music updates, such as new releases and streaming data, but would later expand to cover wider pop culture topics including film and television, as well as trending news topics.[4]

Cosme has since hired a small number of volunteer editors to assist in posting, and has launched a functional news site for the outlet in order to provide longer-form pop culture stories, highlight trending news, and provide exclusive celebrity interviews.[4][5]

Notable coverage

Pop Crave was one of the first news outlets to call the 2020 United States presidential election, after Decision Desk HQ.[6][7] A tweet from Pop Crave reporting on Live Nation Entertainment's decision to stop obscuring hidden ticketing fees in response to pressure from Joe Biden was quote-tweeted by his official presidential campaign Twitter account, prompting Pop Crave to respond "Thank you, Mr. President."[1]

Rolling Stone and Yahoo! Finance have highlighted Pop Crave for breaking down the genesis and importance of streaming numbers in the music industry.[8][9]

Influence

The outlet has become known for it's use of certain vocabulary terms which have spread across wider internet culture, particularly the use of the words "stuns" or "talented" in reference to a celebrity or the lack thereof as a subtle remark.[10]

The large following of Pop Crave has led to the creation of similar celebrity update accounts, most notably the anonymously-run Pop Base, which launched in July 2019 and has been able to amass a comparable following. Other accounts, such as Gaga Daily or The Swift Society, focus on providing news and updates for a particular artist rather than the industry as a whole.[1]

References

  1. 1 2 3 4 Paz, Christian (2023-08-14). "How two pop culture Twitter accounts turned into the internet's wire service". Vox. Retrieved 2024-01-04.
  2. ↑ "Taylor Swift Sends $3,000 to Fans Who've Taken Financial Hit During COVID-19 Crisis". Complex. Archived from the original on 2020-03-27. Retrieved 2020-01-07.
  3. ↑ Madden, Emma. "Inside the rise of Pop Crave, the disruptive Twitter account that was one of the first to call the election". Insider. Archived from the original on 2023-09-15. Retrieved 2021-01-06.
  4. 1 2 "We talked to the guy behind Twitter's Pop Crave, the ESPN of pop music". babe. 2018-03-19. Archived from the original on 2021-01-08. Retrieved 2021-01-07.
  5. ↑ Longo, Joseph (2019-04-26). "When Stans Turn Toxic—and Harass Their Music Idols". The Daily Beast. Archived from the original on 2021-01-10. Retrieved 2021-01-07.
  6. ↑ "Why It Matters That Pop Crave and Gaga Daily Called the 2020 Election". MEL Magazine. 2020-11-10. Archived from the original on 2020-11-30. Retrieved 2021-01-12.
  7. ↑ "Why Music Stan Account @PopCrave Called the Election Before Every Major Outlet". Jezebel. Archived from the original on 2020-12-03. Retrieved 2021-01-12.
  8. ↑ Spanos, Brittany (2017-05-05). "How Internet Fandoms Are Gaming the Music Industry". Rolling Stone. Archived from the original on 2020-03-15. Retrieved 2020-06-12.
  9. ↑ "How To Get Your Spotify Numbers Up: An Article by Justin Bieber". finance.yahoo.com. Archived from the original on 2022-09-26. Retrieved 2021-01-12.
  10. ↑ Hess, Tobias (2023-11-15). "A Literary Guide to Pop Crave". PAPER Magazine.
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