Preme
Birth nameRaynford Avery Humphrey
Also known as
  • P Reign
  • The Canadian Dream
  • The King of Da North
Born (1986-01-08) January 8, 1986
Montreal, Quebec, Canada
OriginToronto, Ontario, Canada
GenresCanadian hip hop
Occupation(s)
  • Rapper
  • singer
  • songwriter
  • record producer
Years active2008–present
Labels
Children2

Raynford Avery Humphrey (born January 8, 1986), better known by his stage name Preme (/priːm/ PREEM;[2] formerly P Reign), is a Canadian rapper, singer, songwriter, and record producer. He first gained recognition for his guest appearances on the 2011 singles "Alone Again" by Alyssa Reid and "Invincible" by Hedley. The songs peaked at numbers 11 and nine respectively on the Canadian Hot 100.[3] He signed with RCA Records to release his debut extended play Dear Summer EP (2014), which contained the singles "DnF" (featuring Drake and Future), "Chickens" (featuring Waka Flocka Flame) and "We Them Niggas" (featuring ASAP Rocky).

In 2018, he rebranded in favor of the stage name Preme, subsequently launching his own label Reps Ups Entertainment in a joint-venture with Columbia Records. That same year, he guest appeared alongside Post Malone on Tiësto and Dzeko's single "Jackie Chan," which entered the Billboard Hot 100.[3]

Career

Preme, also known as The King, the King of Da North, released his debut solo single in 2008 entitled "You Know I'm Fly", which topped the PunchMuch Canadian interactive music channel. His follow-up singles are "Money in My Pocket" (2009) and "In My Hood" (2010), produced by T-Minus. He is known as Preme because of his preterm birth, Preme being a changed spelling of "preemie", which is slang for premature.

Francis and the Lights, k-os, and Reign all toured with Drake on his Away from Home Tour across North America. Reign performed as an opening act. Due to legal troubles at the time, Reign was not able to cross into the United States and thus toured only in Canadian cities.

Alyssa Reid's big international hit "Alone Again" features P Reign. The single was a hit in Canada and many European charts and reached number 2 on UK Singles Chart. Canadian band Hedley's hit "Invincible" taken from their album Storms features P Reign. The single released August 23, 2011 reached number 9 on Canadian Hot 100 and was certified double platinum.

The Canadian Dream is his debut mixtape and was released in early 2008. His sophomore mixtape is called When It Reigns It Pours and was released on November 1, 2010. His third mixtape was to be called True Kings Don't Die but was changed to Dear America and its release date was scheduled for July 4, 2013 but was postponed and released under Sony/RCA as an EP. He also still release a mixtape a week later with additional songs also called Dear America. Billboard magazine reported in March 2013 that P Reign is collaborating with rapper A$AP Rocky for the next release "We Them Niggas" that was a part of P Reign's Dear America EP. P Reign is also collaborating with artists such as French Montana, Waka Flocka Flame and Drake.[4] The EP was finally released on September 9, 2014. His song "Realest in the City" featuring Meek Mill and PartyNextDoor reached #1 on Billboard's "Emerging Artists" chart.[5]

Personal life

Preme has a son who was born in 2006.

In 2008, Reign was charged with nine counts of weapons possession charges after Toronto Police found three loaded handguns in the backseat of his leased Cadillac.[6] He was acquitted of all charges on May 30, 2011.[7] Preme referenced this on the unofficial remix to the song "Us" by Lil Reese rapping, "Drizzy dropped a hundred on my lawyer and I beat the case!"

Preme is close friends with fellow Torontonian rapper Drake[8] and both have alluded to this on respective tracks. In the song "Intro" of his second mixtape, Reign raps "Shout out to Drizzy Drake, yeah that's my lil' bro / before the deal, we gettin' change like the corner store." Drake raps in the remake to Big Page's single "I'm Still Fly", "My brother P Reign knows we fuck with the same hoes / Plus he taught me how to spot an officer in plain clothes."[4] Most recently, the two would collaborate (along with Southern rapper Future) on the single "DnF" from Reign's Dear America EP.

Discography

As P. Reign

Extended plays

  • 2014: Dear America EP

Mixtapes

  • 2008: The Canadian Dream
  • 2010: When It Reigns It Pours
  • 2014: Dear America
  • 2015: Off the Books

Singles

As lead artist
Title Year Peak chart positions Album
CAN US US R&B US Rap
"Money in My Pocket" 2009 ———— Non-album singles
"In My Hood" 2010 ————
"Call My Name"
(featuring Kim Davis and Lokz)		 ————
"We Them Niggas"
(featuring ASAP Rocky)		 2014 ———— Dear America
"Chickens"
(featuring Waka Flocka Flame)		 ————
"DnF"
(featuring Drake and Future)		 ——41—
Title Year Peak chart positions Certifications
(sales thresholds)		 Album
CAN
 BEL IRL NL SCO
"Alone Again"
(Alyssa Reid featuring P Reign)		 2011 112515592 The Game
"Invincible"
(Hedley featuring P Reign)		 9————
  • CAN: 2× Platinum
 Storms
"—" denotes a title that did not chart, or was not released in that territory.

Guest appearances

List of non-single guest appearances, with other performing artists, showing year released and album name
Title Year Other artist(s) Album
"Go Hard" 2010 Strizzy Kastro, Belly Non-album singles
"Reality" 2011 DJ Charlie Brown, Belly, Jahvon, Big Lean
"Peace Out" Karl Wolf
"Schemin Up" 2014 OB O'Brien, Drake
"Alright" 2019 Trippie Redd, Wiz Khalifa

As Preme

Studio albums

List of mixtapes, with selected chart positions
Title Details Peak chart positions
CAN
[10]
Light of Day[11] 62

Extended plays

Title Details
Link Up with Popcaan
  • Released: October 16, 2020
  • Label: Reps Up, Empire
  • Format: Digital download

Singles

As featured artist

Title Year Peak chart positions Certifications Album
CAN
[12]		 AUS
[13]		 AUT
[14]		 GER
[15]		 IRE
[16]		 NLD
[17]		 NOR
[18]		 SWI
[19]		 UK
[20]		 US
[21]
"Jackie Chan"[22]
(Tiësto and Dzeko featuring Preme and Post Malone)		 2018 71319251731327552 The London Sessions

Awards and nominations

Year Awards Category Nominated work Result
2011 MuchMusic Video Awards[27] Hip Hop Video of the Year "Call My Name" Nominated
Pop Video of the Year "Alone Again" (with Alyssa Reid) Nominated
2012 MuchMusic Video Awards[28] Video of the Year "Invincible" (with Hedley) Nominated
Best Cinematography Nominated
Most Streamed Video of the Year Nominated
Your Fave Video of the Year Nominated
2014 Much Music Video Awards[29] Hip Hop Video of the Year "We Them" (with ASAP Rocky) Nominated
2015 Juno Awards[30] Rap Recording of the Year Dear America Nominated
Much Music Video Awards[31] Hip Hop Video of the Year "DnF" (with Drake and Future) Won

References

  1. ↑ "Get millions of songs. All ad-free". Apple Music.
  2. ↑ "Preme Talks About Rapping in Toronto, Drake & More at 103.5 The Beat!". 103.5 The Beat. May 15, 2018. Archived from the original on December 21, 2021. Retrieved March 20, 2021 – via YouTube.
  3. 1 2 "Preme / Going Independent & His New Project "Link Up" with Popcaan".
  4. 1 2 "A$AP Rocky, P. Reign Talk 'We Them Ni--as' Collaboration: Exclusive". Billboard. March 21, 2013.
  5. ↑ "Charts - Billboard".
  6. ↑ "Rapper denies knowledge of loaded guns in his car - The Star". Toronto Star. March 18, 2011.
  7. ↑ "Toronto rapper P. Reign acquitted of weapons charges - The Star". Toronto Star. May 30, 2011.
  8. ↑ "HipHopCanada: P Reign shoots video for "In My Hood"".
  9. ↑ "Certification Search > Alyssa Reid". Music Canada. Retrieved April 8, 2012.
  10. ↑ "Chart Search: Preme". Billboard. Retrieved July 1, 2018.
  11. ↑ Goddard, Kevin (May 3, 2018). "OVO affiliate Preme releases his debut album Light of Day". HotNewHipHop. Archived from the original on September 7, 2019. Retrieved September 7, 2019.
  12. ↑ "Tiesto Chart History: Hot 100". Billboard. Retrieved July 1, 2018.
  13. ↑ "Discography Tiësto". Australian Charts Portal. Hung Medien. Retrieved July 2, 2018.
  14. ↑ "Discographie Tiësto". Austrian Charts Portal. Hung Medien. Retrieved July 1, 2018.
  15. ↑ "Discographie Tiësto". German Charts Portal. Hung Medien. Retrieved August 3, 2018.
  16. ↑ "Discography Tiësto". Irish Charts Portal. Hung Medien. Retrieved July 1, 2018.
  17. ↑ "Tiësto". Top40.nl. Retrieved July 1, 2018.
  18. ↑ "Discography Tiësto". Norwegian Charts Portal. Hung Medien. Retrieved July 2, 2018.
  19. ↑ "Discographie Tiësto". Swiss Charts Portal. Hung Medien. Retrieved July 2, 2018.
  20. ↑ "Tiësto > Artist Search". Official Charts Company. Retrieved July 1, 2018.
  21. ↑ "Tiesto Chart History: Hot 100". Billboard. Retrieved July 24, 2018.
  22. ↑ Bein, Kat (May 16, 2018). "Tiesto Kicks It With Post Malone, Preme & Dzeko on 'Jackie Chan': Listen". Billboard. Retrieved May 19, 2018.
  23. ↑ "ARIA Chart Watch #499". auspOp. November 17, 2018. Retrieved November 17, 2018.
  24. ↑ "Certified Awards" (Search 'Preme' on Keywords and select 'Artist' on Search by). Retrieved November 28, 2018.
  25. ↑ "Gold-/Platin-Datenbank". Retrieved June 13, 2019.
  26. ↑ "Austrian certifications – Preme" (in German). IFPI Austria. Retrieved November 28, 2018.
  27. ↑ "Nominees announced for 2011 MMVAs". May 17, 2012. Retrieved June 30, 2015.
  28. ↑ "2012 MMVA Nominations Are Here". May 15, 2012. Retrieved June 30, 2015.
  29. ↑ "MuchMusic Video Awards 2014 nods led by Drake, Hedley: See the full list of nominees here". May 21, 2014. Retrieved June 30, 2015.
  30. ↑ "Magic!, Kiesza and Leonard Cohen Lead Juno Awards Nominations". Billboard. January 27, 2015. Retrieved June 30, 2015.
  31. ↑ "A Drake Surprise At The 2015 MMVA. That Is All". June 22, 2015. Retrieved June 30, 2015.
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