Punica
TypeSoft Drink
ManufacturerPepsiCo
Country of origin Germany
Introduced1977
Discontinued2022
FlavorTropical fruit, pink banana, fruity red, melon tropic, tropical fruits, sweet cherry[1]
Websitewww.punica.de Edit this on Wikidata

Punica was a German carbonated soft drink produced by PepsiCo. that was created by Marke der Dittmeyer GmbH and sold from 1977 to 2022.[2]

Information

Rolf Dittmeyer founded the company, "Dittmeyers Naturrein" in 1960 and imported orange juice from Morocco and South Africa.[3] He then created a brand named, "Valensina". The brand was not a major success and later re-debuted in 1967 as "Valensina-Saft", which had a mix of orange juice concentrate, frozen orange juice and other ingredients.[3] In 1976, Dittmeyer added orange nectar to the mix and named it Punica.[3] Punica then started being sold in 1977[2][4] The brand was said to be very popular in the 1980s and 1990s, especially in the Netherlands and Belgium, due to commercials that were targeted at children.[2] The brand was purchased by Procter & Gamble in 1984.[5][4][6] The company had popular advertising slogans in the 1980s including "Punica-Oase" (Punich Oasis) and "Fruchtigen Durstlöscher" (fruity thirst quencher).[7]

In 2003, the brand generated sales of over €100,000,000.[8] In 2004, the brand was purchased by JW Childs[8] and was sold to PepsiCo in 2005.[9] Pepsi tried to re-design the brand in 2019[10] and attempted to do more advertising on Facebook and Instagram in order to reach younger audiences.[11][12][2] The re-design was unsuccessful and Pepsi sold their juice brands to PAI Partners in August 2021. The company then discontinued Punica in September 2022[2][4][6][13] Remaining unsold products were sold at various supermarkets into 2023.[14][11]

Other products

The brand also produced other beverage lines including Punica Abenteuer Drink, Punica Fruchtig & Spritzig, Punica Tea&Fruit and Punica Saft-Limo.[15]

In 2016, Punica collaborated with the Shrek franchise and the Madagascar franchise.[16] In 2017, Punica collaborated with Smurfs: The Lost Village, featuring Smurfs characters on their products.[17] In 2018, Punica collaborated with the film, Early Man.[18]

References

  1. ↑ Punica Classic, web: Punica, 2022, retrieved 13 March 2023
  2. 1 2 3 4 5 Pepsi beerdigt Punica, web: Spiegel Wirtschaft, 2023, retrieved 13 March 2023
  3. 1 2 3 Samland, Bernd (2020), Warum heißt die Marke so? Heute: Valensina, web: Absatz Wirtschaft, retrieved 13 March 2023
  4. 1 2 3 Feuer, Sebastian (2023), Regale bleiben bald leer: Produktion von Kult-Getränk eingestellt, web: Chip 365, retrieved 13 March 2023
  5. ↑ Feurer, Sebastian (2023), Regale bleiben bald leer: Produktion von Kult-Getränk eingestellt, web: MSN, retrieved 13 March 2023
  6. 1 2 Saftmarke Punica verschwindet aus dem Supermarkt, web: Zeit Online, 2023, retrieved 13 March 2023
  7. ↑ Nach 45 Jahren! Dieses Kult-Getränk wird eingestellt, web: mopo.de, 2023, retrieved 13 March 2023
  8. 1 2 PepsiCo per Punica, web: Juve, 2005, retrieved 13 March 2023
  9. ↑ Marketing is Finance is Business, publisher: Gatekeeper Press, published: 2019
  10. ↑ Frisch, frischer, Punica: Starker Marken-Relaunch mit fruchtiger Unterstützung, web: about-drinks, 2018, retrieved 13 March 2023
  11. 1 2 Traditions-Saftmarke stellt Produktion ein – nur noch Restbestände in Supermärkten, web: Kölner Stadt-Anzeiger, 2023, retrieved 13 March 2023
  12. ↑ Punica ist Geschichte-Kennen Sie noch diese Kult-Werbung?, web: t-online, 2023, retrieved 13 March 2023
  13. ↑ Tomescheit, Wiebke (2023), Abgesang auf einen Fruchtsaft-Klassiker: Punica, wir werden dich vermissen, web: Stern, retrieved 13 March 2023
  14. ↑ Ali, Omar (2023), Kaufland, Edeka & Co: Schluss!, web: Der Westen, retrieved 13 March 2023
  15. ↑ Punica, web: Pepsico, 2017, retrieved 13 March 2023
  16. ↑ Punica Abenteuer Drink trifft auf die Stars aus Shrek und Madagascar, web: about-drinks, 2016, retrieved 13 March 2023
  17. ↑ Punica Abenteuer Drink feiert den Filmstart von "Die Schlümpfe – das verlorene Dorf", web: about-drinks, 2017, retrieved 13 March 2023
  18. ↑ Punica kooperiert erneut mit einer aktuellen Kinoproduktion, web: about-drinks, 2016, retrieved 13 March 2023
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