Redcats
TypeSociété Anonyme
Headquarters
Roubaix, France
Key people
Jean-Michel Noir
ProductsDistribution of fashion, sport and home décor products on the web
Revenue3.4 bn € (2010)
Number of employees
14 000 (average headcount, 2010)
SubsidiariesCyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, OneStopPlus, Jessica London, Roaman's, Woman Within, Avenue, KingSize, BrylaneHome,
Websitewww.redcats.com/eng

Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats company to focus on luxury and sports.[1][2]

The Group

History

Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999.[3] In the late 1990's, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.[4]

To increase its brand presence on the web, Redcats introduced a new visual identity in 2010[3] and launched a new corporate website in 2011.

The network

With an international presence, the Group accounted for more than 70 merchant websites in 2011.[4]

The brands

Redcats mainly dealt with product categories in the fields of apparel, home furnishings and sports gear.

E-commerce: a growth catalyst for Redcats

Worldwide presence

In 2010, Redcats had over 26 million active customers in 31 countries[5] and generated 57%[6] of its revenue through its 70 merchant websites.[7] The Group attracts 54 million visitors per month from all over the world to its websites.

Key figures

  • 184 million items sold worldwide in 2010
  • 3,436 million Euros in revenue in 2010[8]
  • 165 million Euros in operating profit in 2010
  • 14,105 collaborators in 2010

See also

References

  1. ↑ "Profit Falls at French Luxury and Sportswear Group Kering". The New York Times. 22 February 2014. Retrieved 28 January 2017.
  2. ↑ Brohan, Mark. "Redcats USA goes dark after the sale of its last web and catalog properties". Retrieved 28 January 2017.
  3. 1 2 Article on http://leblog.wcie.fr/
  4. 1 2 Publication on http://www.ppr.com /
  5. ↑ Article on http://www.vad-info.com /
  6. ↑ Publication on http://www.ppr.com/
  7. ↑ Article on http://lexpansion.lexpress.fr/
  8. ↑ Key figures on http://lexpansion.lexpress.fr/
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