Renuzit
Product typeAir freshener
OwnerHenkel Corporation
CountryUnited States
MarketsUnited States
Previous ownersDrackett (1969-1993)
Websitehttp://www.renuzit.com

Renuzit is an American brand of air fresheners produced by Henkel North American Consumer Goods. The Renuzit brand once also included a solvent-based spot remover and cleaner.

History

Renuzit cleaning fluid was originally produced by Radbill Oil Co. of Philadelphia in 1932,[1] which became Renuzit Home Products Company sometime before 1947.[2] The company was acquired by Drackett in 1969 (a child company of Bristol-Myers, which merged with Squibb in 1989).

In 1992, Bristol-Myers Squibb sold Drackett to S. C. Johnson & Son, at which point, the Federal Trade Commission ordered S.C. Johnson to divest itself of Renuzit and certain other products within a year, and not purchase any other company making air fresheners for 10 years. The following year, S.C. Johnson sold Renuzit to the Dial Corporation.[3] In 2004, Dial became a subsidiary of Henkel.[4]

References

  1. ↑ Trademark Status & Document Retrieval
  2. ↑ Trademark Status & Document Retrieval
  3. ↑ "Dial to acquire Renuzit air freshener business". United Press International. 11 February 1993. Retrieved 14 March 2018.
  4. ↑ Neff, Jack (15 December 2003). "Henkel acquires Dial Corp for $2.9 billion". Ad Age. Retrieved 14 March 2018.
  • "Clearing the Air About a Label" by Henry Gilgoff in the June 9, 1995 Newsday.
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