Reviewed
Type of site
Product reviews
Founded1997
HeadquartersCambridge, Massachusetts
OwnerGannett
Key peopleChris Lloyd (general manager)
David Kender (editor in chief)
URLreviewed.usatoday.com

Reviewed is a consumer product review website based in Cambridge, Massachusetts and emphasizes a science-based approach that tests consumer products in both everyday and lab environments.[1] As of 2021, Reviewed has over 70 employees and over 40 staff members dedicated to testing products. The site is owned by Gannett and part of the USA Today Network. Revenue is generated through a blend of affiliate commissions, licensing, and advertising.[2]

Testing

Reviewed has a 24,000 square-foot testing lab in its Cambridge headquarters where reporters and scientists on staff can test the latest appliances, televisions, headphones, and other consumer products against standard benchmarks to judge overall quality.[3] The chief scientist designs rigorous tests for products like dishwashers and water purifiers that, in some cases, can takes months to complete.[4]

Content

The site's Best Right Now articles are Reviewed's flagship content type, which typically have two products named as Editors’ Choice recommendations.[5] Other pieces of content they produce include single-product reviews, how-to articles, gift guides, and deals content.

History

Reviewed was originally a network of sites founded by Robin Liss in 1997 including DigitalCameraInfo.com, TelevisionInfo.com, and CamcorderInfo.com.[6][7] Gannett acquired the network in 2011.[8] As of 2019, Reviewed is part of USA TODAY Network's Content Ventures group.[9]

David Kender is the current Editor in Chief.[10]

References

  1. ↑ "How we test". Reviewed.
  2. ↑ Willens, Max (10 July 2017). "How Reviewed powers commerce across the USA Today Network". Digiday. Retrieved 3 May 2019.
  3. ↑ "A Visit to Reviewed.com". Listen. Retrieved 3 May 2019.
  4. ↑ Bereznak, Alyssa (13 June 2019). "Don't Know Which Toaster to Buy? There's a Website for That". The Ringer. Retrieved 13 June 2019.
  5. ↑ Graham, Jefferson (7 January 2017). "How Reviewed.com selects CES "Editors' Choice" wins". USA TODAY. Retrieved 3 May 2019.
  6. ↑ Friedman, Jon (9 July 2007). "'I'm A Big Geek,' Reviewed.com's Robin Liss Says". CBS News. Retrieved 3 May 2019.
  7. ↑ "Liss is an Internet entrepreneur by day, sorority sister by night". Tufts Daily. Retrieved 3 May 2019.
  8. ↑ Rao, Leena (4 January 2011). "USA Today Buys Consumer Electronics Review Network Reviewed.com". TechCrunch. Retrieved 3 May 2019.
  9. ↑ Spangler, Todd (16 July 2018). "A+E Exec Kate Gutman Joins Gannett's USA Today Network as Head of Content Ventures". Variety. Retrieved 3 May 2019.
  10. ↑ "Reddit AMA with Dave Kender". Reddit. Retrieved 3 May 2019.
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