Ruby Ibarra
Ibarra performing in San Francisco in 2014
Background information
Birth nameRuby Anne Ibarra
Also known asRuby Ibarra
Born (1988-02-25) February 25, 1988
OriginTacloban, Philippines
GenresHip hop
Occupation(s)
  • Rapper
  • music producer
  • songwriter
  • spoken word artist
Instrument(s)
Years active2011–present
LabelsBeatrock Music
Websiterubyibarra.com

Ruby Ibarra (born February 25, 1988) is a Filipino-American rapper, music producer, and spoken word artist from San Lorenzo, California. She raps in Tagalog, Waray, and English.[1] Her raps concern her cultural heritage and her experiences as an immigrant to the United States from the Philippines.[2] In 2023, Ibarra co-founded a record label, Bolo Music Group, which highlights Filipino American artists.[3]

Early life

Ibarra was born in the Philippines. Ruby spent around four years of her life in the city of Tacloban, she was inspired by a television performance by Filipino rapper Francis Magalona. Her family immigrated to San Lorenzo, California, and she was raised in the Bay Area. She attended the University of California, Davis and performed with spoken word collective, SickSpits.[4] Ruby attributes her identity in music from growing up in the early nineties with hip-hop influences of Tupac, Eminem, Wu-Tang Clan, etc.[5]

Music career

Ibarra released her Lost In Translation mixtape, hosted by DJ Kay Slay, on December 12, 2012. The mixtape debuted that evening on Eminem's Shade45 channel on Sirius XM Radio, where she was interviewed live by DJ Kay Slay.[6]

On November 5, 2015, she officially signed to independent record label, Beatrock Music, and announced that she would release her full-length debut album with them in 2016. She began recording the album with Fatgums in Inglewood, California, in March 2016. On October 3, 2017, she released her album Circa 1991 where she documents social justice issues like immigration and trauma, and she made her mark in her local music industry. She is described by people as reflective of who they are and the experiences they have had in the United States.

In January 2018, Ruby was featured in a national MasterCard TV commercial with singer SZA and other breakout artists to promote the Start Something Priceless campaign.[7]

In 2018, Ruby Ibarra has done 6 projects with The Filipino Channel: Cinematografo: Performance and Music Licensing- Discovering Routes: Music Licensing- Kasayahan Festival in Daly City: Performance- 24x24: Feature not yet released- Balitang America: Jocelyn Enriquez x Ruby Ibarra Feature- Gifts of Love: Performance for ABS CBN Foundation. Ruby Ibarra's 2018 documentary - Nothing on US: Pinays Rising - was featured in multiple countries and film festivals including Guam,[8] Toronto, San Francisco, and Boston.[9]

On June 29, 2019, Ibarra performed at the Smithsonian Folklife Festival alongside DJ Mister REY on the National Mall in Washington, D.C.[10][11] Ibarra performed at The Getty on February 15, 2020, in collaboration with the Smithsonian Folklife Festival.[12] On August 29, 2021, Ibarra performed at A Night of "Pinoy"tainment! at John Anson Ford Amphitheatre in Los Angeles[13]

In 2023, Ibarra was awarded a Vilcek Foundation award for Creative Promise with a cash prize of $50,000.[14] That same year, Ibarra co-founded her record label Bolo Music Group, which highlights Filipino American artists.[15]

In addition to Ruby’s individual platforms, she has team support from the following platforms to distribute her content: Myx TV (CableTv & Online broadcast in more than 15 million households on cable providers such as Comcast, Time Warner, Cox, Bright House and DIRECTV) and DASH Radio (a global digital radio broadcasting platform with more than 80 original stations and 10 million+ listeners around the world).

Ibarra has 45,400 subscribers on Youtube and combined presence of nearly 3 million views on YouTube.[16]

Recent partnerships & features include the following corporations:

Ibarra's song "Us," featuring Rocky Rivera, Klassy and Faith Santilla, can be found in the video game NBA 2K23.[17]

Style

Ibarra describes her style as reminiscent of 1990s hip hop; she cites Lupe Fiasco and Raekwon as her influences.[18]

Personal life

Ibarra is a UC Davis graduate.[19] She lives in Hayward and previously worked as a scientist in the quality-control department of a Bay Area biotech firm.[20][21][22] Ruby's mother had an accounting degree from Philippines before she migrated to the US with Ruby and her sister to fulfil her American Dream.[23][24]

Ruby Ibarra co-founded the Pinay Rising scholarship program for mainly Filipina students in higher education, who are also pursuing visual & performing arts or any social work field.[25]

Discography

Albums

  • Circa91 (Beatrock Music, October 3, 2017)

EPs

  • Lost in Translation mixtape (Independent, December 2012)

Videography

See also

References

  1. ↑ Kruschewsky, Gabriela (6 November 2013). "9 Underground Female Rappers You Need To Know About". Buzzfeed.
  2. ↑ Bernier, Lisa (12 March 2014). "11 Asian Musicians Proving That Great Music Knows No Race". Mic.
  3. ↑ Vaziri, Aidin (24 October 2023). "Bay Area rapper Ruby Ibarra launches label to amplify Filipino voices". San Francisco Chronicle. Retrieved 31 October 2023.
  4. ↑ Pandika, Melissa (5 July 2014). "This Girl is Breaking the Silence of the Female Rap Scene". OZY.
  5. ↑ "BIO". Ruby Ibarra. Retrieved 8 August 2021.
  6. ↑ Fleischer, Adam (3 October 2011). "The Break Presents: Ruby Ibarra". XXL.
  7. ↑ "The Fader. (2018, Jan). Watch SZA team up with 6 breakout artists to talk struggle, self-love".
  8. ↑ "Nothing on Us: Pinays Rising". www.guamfilmfestival.org. Archived from the original on 9 July 2021. Retrieved 6 July 2021.
  9. ↑ "Nothing on US: Pinays Rising". FilmFreeway. Retrieved 6 July 2021.
  10. ↑ "Ruby Ibarra – "Taking Names" at the Smithsonian Folklife Festival". Smithsonian Institution (in Spanish). Retrieved 30 June 2021.
  11. ↑ July 4; Comments, 2019 | Riley Board |. "Speaking to Her People: How Rapper Ruby Ibarra Sings to and about Immigrants". Smithsonian Folklife Festival. Retrieved 31 March 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. ↑ "Sounds of L.A.: Ruby Ibarra and the Balikbayans | Getty360 Calendar". The J. Paul Getty in Los Angeles. Retrieved 6 July 2021.
  13. ↑ "A Night of "Pinoy"tainment!". The Ford. Retrieved 17 July 2022.
  14. ↑ "Ruby Ibarra". Vilcek Foundation. Retrieved 13 June 2023.
  15. ↑ Vaziri, Aidin (24 October 2023). "Bay Area rapper Ruby Ibarra launches label to amplify Filipino voices". San Francisco Chronicle. Retrieved 2 November 2023.
  16. ↑ "Ruby Ibarra - YouTube". www.youtube.com. Retrieved 6 July 2021.
  17. ↑ Domingo, Danielle (14 September 2022). "Catch Guapdad 4000, H.E.R., and Ruby Ibarra on the Official NBA 2K23 Soundtrack". MYX Global. Retrieved 8 March 2023.
  18. ↑ "8 Asian Entertainers Who Are Making Names For Themselves In The States". Huff Post. 6 October 2014.
  19. ↑ https://medium.com/@julaipi/ruby-ibarra-scientist-by-day-rapper-by-night-61384bb25d59
  20. ↑ "Ruby Ibarra's World: Bay Area Rapper by Night; COVID-19 Researcher by Day". 9 August 2020.
  21. ↑ "Meet the Bay Area rapper working on a COVID vaccine". 3 August 2020.
  22. ↑ "Why One Vaccine Scientist Turned to Rap Music". Atmos. 19 May 2022. Retrieved 11 June 2022.
  23. ↑ Guerra, Denise. "This Tiny Desk Contestant Rapped A Love Letter To Her Immigrant Mother". NPR.
  24. ↑ Nazareno, Mia (23 February 2023). "Ruby Ibarra Uses Music As A Tool To Unpack Diasporic Life".
  25. ↑ Galila, Wilfred (20 May 2020). "Pinays Rising Scholarship aims to boost self-identity, artistry, activism".
  26. ↑ "Rapper Ruby Ibarra says Waray and Tagalog are 'perfect for hip-hop'". Public Radio International. Retrieved 30 April 2018.
  27. ↑ "One Down: Filipina MC's unite, slay colonial patriarchy on track |". eltecolote.org. 22 March 2018. Retrieved 30 April 2018.
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