Sehol
Product typeAutomotive marque
OwnerJAC Motors
CountryChina
Introduced2018
Related brandsSEAT
MarketsChina
Previous ownersJAC Volkswagen (2018-2020)
Websitehttp://www.sol-auto.com.cn/home.html

Sehol (Chinese: 思皓; pinyin: Sī hào)[1] or previously, Sol, is a Chinese car brand launched on April 24, 2018 by a SEAT and JAC Volkswagen Automotive Co., Ltd. joint venture.[2]

History

The original name Sol itself derives from the word sol which in Spanish stands for sun and pays a tribute from one part to the Spanish roots of the brand and on the other part to renewable energy powered vehicles planned to make up its range.[3] The brand comes as a compromise among all parts in a stance where the original plan included the direct use of the SEAT brand name with the Chinese local authorities negating in a change of mind and calling for a whole new local brand to be launched.[4][5]

Recent lift of caps on foreign car makers controlling their electric vehicle joint ventures in China, however the car company has pushed Volkswagen Group examining a buyout of their Chinese partner JAC Motors and subsequently their formed joint venture.[6]

In 2020, the Volkswagen Group increased its stake in the joint venture, JAC Volkswagen, to 75% and officially renamed Volkswagen Anhui. The Sehol brand has been licensed for use by JAC, essentially making it no longer a joint venture brand.[7]

As of 2020, JAC started to rebadge the JAC products under the Jiayue series as Sol vehicles. Resulted in the Sol A5, Sol X4, Sol X7, and Sol X8. The rebadge is in fact a move to move all sedans and crossovers under the Sol brand and leave the Refine brand with MPVs.[8] As of 2021, this name was re-transliterated as 'Sehol' brand.

In 2023, several Sehol models, like QX, A5 and X8, were rebadged back to JAC brand. JAC revealed that they decided to phase out the Sehol brand in the future.[9]

Products

Current models

Discontinued models

References

  1. ↑ "Beijing, April 24, 2018. new brand, SIHAO".
  2. ↑ "SEAT heads to China with Volkswagen Group and JAC | SEAT". www.seat.com. Retrieved 2024-01-01.
  3. ↑ "江淮大众发布全新品牌——SOL（思皓） —— JAC江淮汽车" [JAC Volkswagen releases new brand - SOL (Sihao) - JAC Jianghuai Automobile]. www.jac.com.cn. Retrieved 2024-01-01.
  4. ↑ "Volkswagen's SEAT brand returns to China via backdoor". 3 May 2018.
  5. ↑ "This Is The JAC-Volkswagen SOL E20X Cheap Electric Car For China". 24 April 2018.
  6. ↑ "Volkswagen eyes big stake in China partner JAC, taps Goldman: sources". Reuters. 10 April 2019.
  7. ↑ "第一视角07 ｜ 江淮乘用车"去思皓化"，新品牌钇为能否"后来居上"？". www.sohu.com. Retrieved 2023-12-04.
  8. ↑ "【图】2020广州车展：思皓X4正式亮相展台_汽车之家". www.autohome.com.cn. Retrieved 2024-01-01.
  9. ↑ "汽象对话丨夏顺礼：对江淮汽车来说，钇为的正式发布意味着什么？". www.sohu.com. Retrieved 2023-12-04.
  10. ↑ "JAC SOL (Sihao) E10X". 20 November 2020. Retrieved 22 November 2020.
  11. ↑ Feijter, Tycho de (2021-09-14). "Sehol X5 Is A New Chinese SUV With A Big NIO-style Grille". CarNewsChina.com. Retrieved 2024-01-01.
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