Selver
TypeSupermarket
Founded1995
Number of locations
72
Area served
Estonia
OwnerTallinna Kaubamaja Grupp
Websitewww.selver.ee
Selver during a discount.
Järve Selver
Merimetsa Selver
Torupilli Selver
Valga Selver

Selver is a chain of supermarkets and hypermarkets operating in Estonia. Selver is a subsidiary of Tallinna Kaubamaja Grupp. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu. Since 18 December 2008 Selver also operated in Latvia, but in the end of 2009 due to the financial crisis Selver was forced to close all its 6 supermarkets in Latvia.[1] There are currently 73 stores in operation all over Estonia (as of August 2022).

In 2012 – Kulinaaria OÜ – a subsidiary of AS Selver was created. Kulinaaria, which has grown into the most modern food producer in the Baltics, currently supplies Selveri Köök’s food to Selver stores across Estonia. Other clients include the convenience stores of Olerex and Alexela, as well as Tallink ships. In addition to the Selveri Köök brand, the Van Kook and Gurmee Catering brands have also been established. [2]

In 2021, the home delivery area of the Selver e-store expanded to all of Estonia. With the expansion, e-Selver became the only e-grocery store that delivers goods home by courier to every county in mainland Estonia and the large islands throughout their entire extent.[3][4]

Annual sales

Selver gross sales (in million Euros):

  • 2010 300,2
  • 2005 (nine months) 94,6
  • 2004 93,8
  • 2003 78,2

Stores

Hypermarkets

Location Address Size (m2) Opening times
Kadaka Selver Kadaka tee 56a, Tallinn 4600 8. October 1998
Pirita Selver Rummu tee 4, Tallinn 4000 23. May 2000
Järve Selver Pärnu maantee 238, Tallinn 7000 27. September 2000
Tondi Selver Tammsaare tee 62, Tallinn 2800 17. May 2001
Torupilli Selver Vesivärava 37, Tallinn 2800 12. December 2002
Peetri Selver Veesaare tee 2, Rae Vald 3000 14. November 2013
Viimsi Selver Sõpruse tee 15, Viimsi Vald 2500 13. August 2015
T1 Selver Peterburi tee 2H, Tallinn 3500 8. November 2018

Supermarkets

Location Address Size (m2) Opening times
Punane Selver Punane 46 1000 19. December 1995
Mai Selver Papiniidu 42 1500 10. May 2002
Merimetsa Selver Paldiski maantee 56 2300 30. May 2002
Krooni Selver F.G. Adoffi 11 2300 5. October 2002
Männimäe Selver Riia maantee 35 1200 17. October 2002
Saare Selver Tallinna 67 2000 10. June 2004
Anne Selver Kalda tee 43 3200 26. May 2005
Ringtee Selver Aardla 114 2300 2. June 2005
Suurejõe Selver Suur-Jõe 57 2000 18. August 2005
Valga Selver Raja 5 1300 15. September 2005
Pelgulinna Selver Sõle 51 1500 29. October 2005
Mustakivi Selver Mustakivi 3a 2000 13. October 2005
Sõbra Selver Sõbra 41 1500 8. December 2005
Veeriku Selver Vitamiini 1 3200 15. December 2005
Jõhvi Selver Narva maantee 8 1400 4. May 2006
Jaamamõisa Selver Jaama 74 1400 12. April 2007
Jõgeva Selver Kesk 3a/4 800 19. July 2007
Põltsamaa Selver Jõgeva maantee 1a 1700 18. December 2007
Kohtla-Järve Selver Järveküla tee 68 1300 13. March 2008
Hiiumaa Selver Rehemäe, Linnumäe küla 1900 29. May 2008
Marienthali Selver Paldiski maantee 56 2000 19. June 2008
Põlva Selver Jaama 12 1000 3. July 2008
Ülejõe Selver Tallinna maantee 93a 1900 24. July 2008
Paide Selver Aiavilja 4 1300 28. August 2008
Keila Selver Piiri tänav 12 2200 20. November 2008
Kakumäe Selver Rannamõisa tee 6 2000 23. March 2009
Rannarootsi Selver Rannarootsi tee 1 1500 26. March 2010
Saku Selver Üksnurme tee 2 1800 17. May 2012
Vahi Selver Vahi 62 1000 13. December 2012
Rapla Selver Tallinna maantee 4 1700 20. December 2012
Läänemere Selver Läänemere tee 28 1400 7. March 2013
Aardla Selver Võru 77 1200 20. June 2013
Centrumi Selver Tallinna maantee 22 1000 1. November 2013
Astri Selver Tallinna maantee 41 1700 19. June 2014
Kärberi Selver K. Kärberi 20/20a 1300 7. April 2016
Arsenali Selver Erika 16 1500 27. October 2016
Maardu Selver Nurga 3 1000 1. December 2016
Tähesaju Selver Tähesaju tee 1/3 1500 20. April 2017
Balti Jaama Turu Selver Kopli 1 1200 19. May 2017
Laagri Selver Pärnu mnt 554 1800 14. December 2017
Kolde Selver Sõle 31 1800 22. November 2018
Kagukeskuse Selver Kooli 6, Võru 1600 26. March 2020
Pärnu Keskuse Selver Lai 5, Pärnu 1100 19. March 2021
Priisle Selver Priisle 1, Tallinn 1000 16. June 2022

Selver ABC

Location Address Size (m2) Opened in
Balti jaama Selver ABC Toompuiestee 37, Tallinn 600 28. november 2013
Sepapaja Selver ABC Sepapaja 2, Tallinn 1000 8. juuni 2017
Kotka Selver ABC Kotka 12, Kotka Tervisemaja C-korpus 500 16. november 2017
WOW Selver ABC Merikotka 1, Kuressaare 600 9. juuli 2020
Valdeku Selver ABC Vabaduse pst 54b, Tallinn 200 6. October 2020
Liivalaia Selver ABC Liivalaia 7, Tallinn 200 13. October 2020
Laulasmaa Selver ABC Kloogaranna tee 26, Laulasmaa 500 21. October 2020
Kadrioru Selver ABC Narva mnt 90, Tallinn 600 28. October 2020
Veskitammi Selver ABC Veskitammi 10, Laagri 700 04. November 2020
Nõmme Selver ABC Jaama 2, Tallinn 600 11. November 2020
Ristiku Selver ABC Telliskivi 24, Tallinn 300 18. November 2020
Kreutzwaldi Selver ABC Kreutzwaldi 21, Tallinn 600 26. November 2020
Vana-Pärnu Selver ABC Haapsalu mnt 41, Pärnu 800 2. December 2020
Oja Pärnu Selver ABC Liblika 6, Pärnu 500 6. January 2021
Raatuse Selver ABC Raatuse 20, Tartu 500 13. January 2021
Ranna Selver ABC Karusselli 91, Pärnu 200 20. January 2021
Ümera Selver ABC Riia maantee 79, Tartu 300 27. January 2021
Rukkilille Selver ABC Tuglase 14, Tartu 300 3. February 2021
Laine Selver ABC Mai 4, Pärnu 400 10. February 2021

Delice supermarkets

Location Address Size (m2) Opened in
Viimsi Delice Randvere tee 6, Viimsi 1800 13. August 2008
Solarise Delice Estonia pst 9, Tallinn 2280 10. October 2009

Former stores

Comarket
TypeSupermarket
Founded2002
FateRebranded as Selver ABC in 2021
Number of locations
16
Area served
Estonia
OwnerTallinna Kaubamaja Grupp

Comarket

Comarket was a chain that started in 2002, the owner was ABC Supermarkets before being bought by Selver in 2020. The company that owned it used to be a sister company before being merged in May 2020. Selver announced about Comarket being rebranded as Selver ABC which started from October 2020. By the end of November all stores in Tallinn except Marja Comarket were rebranded.[5] Due to Marja Comarket being close to Marienthali Selver the store was closed. Rebranding finished on 10 February 2021 with the last store closing on 17 February and the Comarket brand no longer exists.

Location Address Opened Notes
Valdeku Comarket Vabaduse pst 54b, Tallinn Opened as Valdeku Selver ABC on 6 October 2020.
Liivalaia Comarket Liivalaia 7, Tallinn Opened as Liivalaia Selver ABC on 13 October 2020.
Laulasmaa Comarket Kloogaranna tee 26, Laulasmaa Opened as Laulasmaa Selver ABC on 21 October 2020.
Kadrioru Comarket Narva mnt 90, Tallinn Opened as Kadrioru Selver ABC on 28 October 2020.
Laagri Comarket Veskitamme 10, Laagri Opened as Veskitammi Selver ABC on 4 November 2020.
Nõmme Comarket Jaama 2, Tallinn 31 May 2004 Opened as Nõmme Selver ABC on 11 November 2020.
Pelgulinna Comarket Telliskivi 24, Tallinn Opened as Ristiku Selver ABC on 18 November 2020.
Kreutzwaldi Comarket Narva mnt 21, Tallinn Opened as Kreutzwaldi Selver ABC on 26 November 2020.
Vana-Pärnu Comarket Haapsalu mnt 41, Pärnu Opened as Vana-Pärnu Selver ABC on 2 December 2020.
Oja Comarket Liblika 6, Pärnu Opened as Oja Pärnu Selver ABC on 6 January 2021.
Raatuse Comarket Raatuse 20, Tartu Opened as Raatuse Selver ABC on 13 January 2021.
Ranna Comarket Karusselli 91, Tartu Opened as Ranna Selver ABC on 20 January 2021.
Ümera Comarket Riia 79, Tartu Opened as Ümera Selver ABC on 27 January 2021.
Rukilill Comarket Tuglase 2, Tartu Opened as Rukkilille Selver ABC on 3 February 2021.
Mai Comarket Mai 4, Pärnu Opened as Laine Selver ABC on 10 February 2021.
Marja Comarket Mustamäe tee 45, Tallinn Closed.

References

  1. ↑ "Tough decisions today mean improved results tomorrow". The Baltic Times. Retrieved 16 March 2010.
  2. ↑ Randel. "More about Kulinaaria's history". Kulinaaria. Retrieved 2022-08-10.
  3. ↑ "Selveri e-poe teenus laieneb alates juunist kogu Eestile". Kaubandus. 27 May 2021. Retrieved 4 Oct 2021.
  4. ↑ "Selveri e-poe teenus laieneb kogu Eestile". Hiiu Leht. 28 May 2021. Retrieved 4 Oct 2021.
  5. ↑ ERR (2020-09-11). "Comarket stores to become Selver outlets starting October". ERR. Retrieved 2022-08-10.
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