Shervin Mirhashemi
Born1969
NationalityAmerican
Alma materUniversity of Southern California
University of California San Diego
OccupationSports executive
Board member of
Websitehttps://www.legends.net/about/shervin-mirhashemi-president-and-ceo

Shervin Mirhashemi (born 1969) is an American sports executive who has been the president and chief executive officer (CEO) of Legends Hospitality since 2016. Legends Hospitality, founded by Dallas Cowboys owner Jerry Jones, also owns the New York Yankees.[1][2]

Early life and education

Born in 1969, Mirhashemi attended Miraleste High School in Palos Verdes, California, and later earned a B.A. in biomedical engineering from University of California San Diego and a J.D. from the University of Southern California.[3]

Career

Mirhashemi joined Legends as president and chief operating officer (COO) in 2013.[4][5][6] In 2016, Mirhashemi was appointed as the CEO and is now part of the Legends Hospitality Board of Directors.[7]

Under Mirhashemi's tenure, Legends has grown its services and established four new divisions: Global Merchandise, Global Partnerships, Global Technology, and Growth Enterprises.[8][9][10][11] It also managed merchandising and concessions at the $5 billion SoFi Stadium, successfully negotiated its annual $30 million naming-rights agreement, and oversaw the development of the neighboring 300-acre Hollywood Park entertainment district.[12] Additionally, it also secured the naming-rights deal for Allegiant Stadium and managed the Raiders' seat-license campaign, raising $549 million ahead of the 2020 season.[12]

Legends also expanded internationally, representing Real Madrid,[13][14] FC Barcelona,[15] Manchester City F.C.,[16] Rugby World Cup 2023,[17] UFC,[18] The European Tour[19] and Ryder Cup,[13][14][20] among others.

In January 2021, Legends announced a majority investment from Sixth Street, a global investment firm with over $50 billion in assets under management, that valued Legends at $1.3 billion USD.[21][22][23]

References

  1. ↑ Wolf, Jason (May 13, 2022). "Bills Announce Legends Founded By Jerry Jones Will Handle Planning and Sales at New Stadium". The Buffalo News. Retrieved May 13, 2022.
  2. ↑ "3.3 Million Were Expected at Trade Center Attraction". New York Times.
  3. ↑ "Shervin Mirhashemi". Sports Business Journal.
  4. ↑ Muret, Don (October 7, 2013). "Legends Hires Shervin Mirhashemi As President & COO". Sports Business Journal.
  5. ↑ Carylyle, Candace (July 10, 2013). "Legends Names Mirhashemi President and CEO". Dallas Business Journal. Retrieved July 10, 2013.
  6. ↑ Burns, Mark (January 5, 2016). "Sports Business Professionals Discuss Hot Topics and Bold Predictions". Forbes. Retrieved January 5, 2016.
  7. ↑ Staff (December 11, 2019). "Shervin Mirhashemi Speaks at SBJ Conference". Sports Business Journal. Retrieved December 10, 2019.
  8. ↑ Cronin, Ben (December 3, 2021). "Legends Appoints Ex-Inter Milan Executive Gandler Amid International Push". Sport Business. Retrieved December 3, 2021.
  9. ↑ Fisher, Carl (August 23, 2021). "Legends Appoints Pair of Managing Directors in Europe". Sport Business. Retrieved August 23, 2021.
  10. ↑ McCormick, Bret (October 11, 2022). "Legends Names Jesus Bueno MD of Iberia". Sports Business Journal. Retrieved October 11, 2022.
  11. ↑ Carp, Sam (January 7, 2020). "Legends Launches Global Partnerships Division". SportsPro Media. Retrieved February 25, 2020.
  12. 1 2 "Power Players: Legends". Sports Business Journal.
  13. 1 2 Massoudi, Arash (May 19, 2022). "Real Madrid Strikes £360mn Events Deal for Revamped Stadium". Forbes. Retrieved May 19, 2022.
  14. 1 2 Coffey, Brendan (May 19, 2022). "Strategic Partnership Between Real Madrid, Sixth Street and Legends". Yahoo Finance. Retrieved February 1, 2022.
  15. ↑ Staff (November 30, 2016). "Legends Announces Acquisition of International Stadia Group". Sports Venue Business. Retrieved November 30, 2016.
  16. ↑ Staff (November 2, 2016). "Legends Acquires International Stadia Group". The Stadium Business. Retrieved November 2, 2016.
  17. ↑ Jones, Rory (July 21, 2022). "2023 Rugby World Cup Agrees to Legends Retail Partnership". Sports Pro Media. Retrieved July 21, 2022.
  18. ↑ Dudley, George (July 7, 2017). "UFC Announces Its First Ever Global Retail Partnership". Sports Pro Media. Retrieved July 7, 2017.
  19. ↑ Staff (September 22, 2021). "European Tour Partners with Legends to Deliver Multichannel Merchandising Programme". Golf Business News. Retrieved September 22, 2021.
  20. ↑ Staff (December 6, 2021). "Legends PGA of America Partnership". The Golf Wire. Retrieved December 6, 2021.
  21. ↑ Fisher, Eric (February 2, 2021). "Legends Targets International Growth". SportBusiness. Retrieved February 2, 2021.
  22. ↑ Coffey, Brendan (February 1, 2021). "Legends Hospitality Closes Sale to Sixth Street". Sportico. Retrieved February 1, 2021.
  23. ↑ "Why Sixth Street Is Making a Big Bet on Legends". Business Insider. February 1, 2021. Retrieved February 1, 2021.
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