Shpock
Shpock
IndustryMobile app
Founded2012 (2012)
Headquarters
Vienna
,
Austria
Area served
Worldwide
BrandsShpock
OwnerFinderly GmbH
Websitehttp://www.shpock.com/
Logo until 2020

Shpock is an online marketplace[1] that allows users to list products for local sale. Shpock is developed and operated by the Austrian start-up Finderly GmbH and employs 102 people.[2] Finderly GmbH is owned by Russmedia Equity Partners.[3]

History

Shpock is a portmanteau meaning "Shop in your pocket"[4] and was first available for free download for iOS and Android devices in September 2012.[5][6] The app was downloaded frequently within the first year.[7][8] Their first financing came from their own funds and grants. Later, they were invested in by business angels.[9]

In 2013, the Norwegian media group Schibsted announced a seven figures investment into Finderly GmbH.[10] In September 2015, Schibsted announced to increase its stake from 82% to 91%.[11][12][13]

In 2016, the Shpock app was highly ranked in Germany in the App Store and in Google Play,[14] and in 2017, the Shpock app was one of the ten most loaded free iPhone apps in Austria.[15] As of October 2018, the app has been downloaded more than 50 million times on iOS and Android devices.[16]

In November 2018, Schibsted announced that it had purchased the remaining 9% of finderly GmbH from its founders, making it the sole owner of the company. A massive staff reduction was announced shortly after a change of management, with the goal of turning the previously loss-making company into a profitable business.[2] In August 2020, Shpock rebranded with a redesigned logo.[17]

In June 2021, Russmedia Equity Partners announced the acquisition of Shpock from Adevinta for an undisclosed sum.[18][3]

Awards

In 2018, Shpock was a laureate at the award ceremony "Germany's best online portals 2018" in the "Market places private providers" category of the German Institute for Service Quality.[19] Also in 2018, Shpock was awarded "Android Excellence App of 2018" in the Google Play Store, and Apple selected Shpock as a "Best of 2017" app in the category "Sustainability".[20] At the Goldbach Youngstar Awards, Shpock was named "Youngest Brand in the 1st Half of 2018".[21] In 2013, Shpock won the Futurezone Award in the category Apps[22] and was awarded the Mingo special prize at the Content Award Vienna.[23] At the “Show Your App Awards" in 2014, Shpock received the Silver app.[24]

See also

References

  1. ↑ "Shpock am PC nutzen - so geht's". praxistipps.chip.de.
  2. 1 2 Wild, Johanna. "Shpock now 100% owned by Schibsted - AIM Group". aimgroup.com/.
  3. 1 2 Fellner, Barbara. "Russmedia Equity Partners acquires online marketplace Shpock". Russmedia Equity Partners.
  4. ↑ Czycholl, Harald (December 14, 2015). "App Shpock: So finden Sie Second-Hand-Weihnachtsgeschenke". Die Welt (in German) – via www.welt.de.
  5. ↑ "Neue Finderly-App: Shpock | werbeplanung.at | werbeplanung.at". Archived from the original on 2016-02-15. Retrieved 2020-01-24.
  6. ↑ "Shpock Sees 120K Downloads, 60K Items Listed As Competitors Start Their Photocopiers". 14 January 2013.
  7. ↑ ""Das eBay der nächsten Generation": Shpock knackt 10 Millionen User und setzt auf Native Advertising". August 10, 2015.
  8. ↑ "Schibsted erhöht Shpock-Beteiligung". kurier.at. Archived from the original on 2016-07-20. Retrieved 2020-01-24.
  9. ↑ "Neun Fragen an Katharina Klausberger von Shpock - VC Magazin".
  10. ↑ Hofmann, Alex (August 29, 2013). "Million(en) für die Flohmarkt-App Shpock". Business Insider.
  11. ↑ "Schibsted takes over flea market app Shpock". Schibsted.
  12. ↑ Richters, Kim (September 10, 2015). "Investor übernimmt Mehrheit an Flohmarkt-App Shpock". Business Insider.
  13. ↑ "Millionentaumel: Shpock: Flohmarkt-App in der Erfolgsspur". www.kleinezeitung.at. September 11, 2015.
  14. ↑ http://www.giga.de/apps/app-store/news/2016-app-hitlist-for-germany-facebook-with-most-downloads-dating-apps-with-highest-sales/
  15. ↑ "Shpock von Google und Apple ausgezeichnet". medianet.at.
  16. ↑ "Shpock: CEO Bernhard Baumann verlässt das Unternehmen". October 10, 2018.
  17. ↑ "Shpock unveils all-new branding that puts joy and the Shparkle front and centre". news.shpock.com.
  18. ↑ "Adevinta ASA (ADE) - Adevinta welcomes UK Regulatory Approval for the acquisition of eBay Classifieds Group".
  19. ↑ https://www.finanzen.at/nachrichten/aktien/deutschlands-beste-online-portale-2018-grosse-kundenerbefragung-mit-rund-25-000-kundenmeinungen-preistraeger-in-37-ategories-1025224382 Germany's best online portals 2018. at, May 24, 2018
  20. ↑ Shpock by Google & Apple honored oe24.at, January 16, 2018
  21. ↑ http://www.goldbachaustria .at/en-us/news/goldbach-youngstar-1-hj-2018 Goldbach Youngstar results for the first half of the year are certain goldbachaustria.at, July 27, 2018
  22. ↑ http://futurezone.at/produkte/futurezone-award-shpock-siegen-bei-apps/35.526.612
  23. ↑ Archived (Date missing) at contentaward.at (Error: unknown archive URL) contentaward.at, accessed on February 14, 2016
  24. ↑ Verkaufen, Werben & (May 15, 2014). "Show Your App Award: Die besten Apps | W&V". www.wuv.de.
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