Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014.[1][2][3][4]

Overview

Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999.[5][1] Between 1999 and 2000, the company raised $35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO.[5] In April 2013, the company raised another $25 million from Escalate Capital Partners and Silicon Valley Bank.[3][6]

In March 2014, IBM confirmed that it would be acquiring SilverPop in a deal worth $275 million.[7][4][8] [9]

Platform

Silverpop's cloud-based platform is said to provide marketers with the insights with respect to their customers and provides them with an automated system to send tailored messages to them.[7]

References

  1. 1 2 Lacy, K.; Diamond, S.; Ferrara, J. (2013). Social CRM For Dummies. --For dummies. Wiley. p. pt360-361. ISBN 978-1-118-28313-4. Retrieved December 9, 2017.
  2. ↑ "Silverpop launches Social Pull, an online form builder for Facebook". DMN. 2012-05-15. Retrieved 2017-11-21.
  3. 1 2 Ha, Anthony. "With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device". TechCrunch. Retrieved 2017-11-21.
  4. 1 2 Miller, Ron. "IBM Scoops Up Silverpop". TechCrunch. Retrieved 2017-11-21.
  5. 1 2 "Silverpop co-founder leaves to find next venture". Atlanta Business Chronicle. Apr 23, 2001.
  6. ↑ "Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank | VentureBeat". venturebeat.com. Retrieved 2017-11-21.
  7. 1 2 Rogers, Bruce. "Bill Nussey Navigates Silverpop's Future With IBM". Forbes. Retrieved 2017-11-21.
  8. ↑ "IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up". Retrieved 2017-11-21.
  9. ↑ Jordan, John. "Marketing". Retrieved 19 November 2021.
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