Snow Tha Product
Snow Tha Product in 2016
Snow Tha Product in 2016
Background information
Birth nameClaudia Alexandra Madriz Meza[1]
Also known asClaudia Alexandra Feliciano (until 2016)
Born (1987-06-24) June 24, 1987
San Jose, California, U.S.
Genres
Occupation(s)
  • Rapper
  • singer
Years active2007–present
LabelsProduct Entertainment LLC (2007–present)
Atlantic Records (2012–2018)
Websitesnowthaproduct.com

Claudia Alexandra Madriz Meza (born June 24, 1987)[1], known professionally as Snow Tha Product, is an American rapper and singer. She was signed to Atlantic Records from 2012 until November 2018. Since then, she has been an independent artist. Her most well-known projects are her 2013 mixtape Good Nights & Bad Mornings 2: The Hangover[3] and the 2018 compilation album VIBEHIGHER.[4] On April 28, 2021, Snow collaborated with Bizarrap on "BZRP Music Sessions #39".[5] Snow also appeared in several episodes of the USA network hit series, Queen of the South.[6]

Early life

Claudia Alexandra Madriz Meza was born on June 24, 1987, in San Jose, California,[7][8][9] to Mexican parents. Her father was an undocumented immigrant from Michoacán[10] and her mother, who is from Zacatecas, immigrated legally to the United States.[11] She has a younger brother named Miguel Ángel, whom she endearingly calls "Ito".[12]

During her early years, Madriz was exposed to mariachi music on her father's side of the family as both her father and grandfather were mariachi singers.[10] At the age of 6, she appeared in school talent shows and began performing with her grandfather's mariachi band in Redwood City. She got her first exposure to hip hop when she moved to San Diego and gradually became more involved with her own music. Claudia attended Mira Mesa Senior High School.[13] As a teenager, she started freestyling with her friends.[14]

Career

2007–2010: Beginnings and early success

After graduating high school, Madriz briefly attended San Diego Mesa College to begin studying to become a social worker. At the age of 19, she began taking music seriously and dropped out of her first semester of college to pursue a career as a rapper.[15] She adopted her name from Disney's character Snow White. Initially she used the name "Snow White", and then added "the Product". Then she changed it into her new moniker as "Snow White Tha Product",[16][15][17] and ultimately "Snow Tha Product". After recording a number of songs in Spanish, she caught the attention of Mexican artist Jaime Kohen. They recorded a collaboration song, titled "Alguien", which became popular in Mexico and appeared on Kohen's album Fotosíntesis.[15][9]

In 2007, Tha Product released her first compilation album Verbal Assault Vol.1 with many local artists under her label Product Entertainment LLC. It was followed in 2008 with her first solo mixtape Raising Tha Bar: Tha Mixtape, which included many remixes of popular songs of the era. In 2009, Verbal Assault Vol. 2 was released, with the single "Whatever It Takes". In 2010, Tha Product released Wake Ya Game Up, Vol. 1, along with the Wake Ya Game Up and Woke clothing brands and apparel.

2010-2011: Unorthodox and breakthrough

In 2010, Tha Product released the mixtape Run Up or Shut Up, which was hosted by DJ Ames from the UK and included the hit single "Drunk Love". On February 16, 2011, the official music video was featured in the popular Latino music television channel Mun2.[18] Tha Product then moved her and her family to Texas and performed for two consecutive years at the South by Southwest festival.[15]

On October 26, 2011, Tha Product released her debut independent album on Street Science Ent. Unorthodox.[19] "Drunk Love" was re-released as a single along with "Woke Wednesday".[20] Her real breakthrough came with the song "Holy Shit". The 97-second-long song received acclaim and was featured on 50 Cent's site ThisIs50.com.[15] The success of her songs caught the attention of three major record labels, which got in contact with her – Sony, Universal and Atlantic.[15] Adam Bernard of RapReviews.com, impressed by her work, went on to write "[Snow] may very well be one of the leaders of ... a bold new era of female emcees."[21]

2012–2014: Signing with Atlantic Records and Good Nights & Bad Mornings

In 2012, Snow signed to Atlantic Records following her independent success with Unorthodox. She appeared on songs by major artists, such as DJ Paul[22] and Krizz Kaliko.[23] In November, she performed at the ABN Reunion concert in Houston, Texas, among rappers Trae and Z-Ro.[24] On December 12, 2012, Snow released her anticipated mixtape Good Nights & Bad Mornings, which spawned 3 singles: "Cookie Cutter Bitches", "Damn It" and "Lord Be with You".[25]

The sequel to Good Nights & Bad Mornings was released on October 14, 2013.[26] The tape, called Good Nights & Bad Mornings 2: The Hangover has guest appearances from Tech N9ne, The Cataracs, Trae tha Truth, CyHi the Prynce, Dizzy Wright and Ty Dolla Sign.[27] On May 16, 2013, Snow released the first single "Cali Luv", produced by The Cataracs, which samples 2Pac's hit California Love.[28] She was featured on Dutch DJ Chuckie's single "Makin Papers" along Lupe Fiasco and Too Short. The video for the song premiered on MTV on August 8, 2013.[29] In 2013, Snow went on the Fight to Unite Tour with Kottonmouth Kings and Dizzy Wright[30] and performed at the 2013 South by Southwest (SXSW) and Rock the Bells festivals.[31][32] In February 2014, Snow went on a F#*K YOUR PLANS (COME KICK IT) tour. On March 19, 2014, Snow was featured on the song "Not for the Weak Minded" by Kxng Crooked.[33]

2015–2017: The Rest Comes Later, Half Way There... Pt. 1 and winning an MTV Video Music Award

On June 30, 2015, Snow released the mixtape, The Rest Comes Later. Followed by a tour of the same name with Audio Push.[34] On February 17, 2016, she was featured on the remix to Joell Ortiz's single "Kill at Will".[35] On May 2, 2016, she announced the Halfway There tour.[36] On June 17, 2016, she released her commercial mixtape Half Way There... Pt. 1.[37]

In November 2016, Snow contributed to The Hamilton Mixtape, joining rappers K'naan, Riz MC, and Residente on the track "Immigrants (We Get the Job Done)".[38] The music video for the song was released on June 28, 2017.[39][40] In August 2017, the song has won Snow and her collaborators an MTV Video Music Award in the category of Best Fight Against the System.[41]

In October 2017 she released the single "Nuestra Cancion Pt. 2", which featured fellow American singer Arcángel.[42]

2017–2019: VIBEHIGHER and going independent

On October 4, 2017, Snow released the unfinished mixtape of VIBEHIGHER with artists Castro Escobar, Lex the Great, Jandro, and AJ Hernz on YouTube. She followed this with a tour of the same name in 2017 and 2018.

In 2017, Tha Product featured as Lil' Traviesa, also known as Lil' T, on the television series Queen of the South.[42]

In November 2018, Snow left Atlantic Records and went independent. She announced that she was releasing the full VIBEHIGHER mixtape on December 22, 2018, since it was finished and ready to be put out under her independent label Product Entertainment LLC.

On May 1, 2019, Snow went on the 30-day Going Off tour.[43] On September 12, she went on tour again which she named Going Off: Part 2.

2020–present: First nomination for Latin GRAMMY Awards, To Anywhere and Dale Gas tour

In 2021, Snow received her first nomination for Latin GRAMMY Awards in the category of Best Rap/Hip-Hop Song for her collaboration song with Argentine producer Bizarrap "BZRP Music Sessions #39".[44][45] She announced that her album VALEMADRE would be released in mid-2022.

On February 11, 2022, Snow announced that she was going on a national tour throughout April and May 2022 which she named the Dale Gas tour.

On September 9, 2022, Tha Product released "Piña" with Cuban-American singer Lauren Jauregui, with the videoclip releasing on December 9. On October 21, 2022, Snow tha Product released the studio album To Anywhere featuring collaborations with vf7, AJ Hernz, Santa Fe Klan, Juicy J, and Rotimi. To Anywhere is her first solo project in five years and her first studio album in a decade.

Musical style and influences

Snow is known for her rapid fire style of rapping.[17] She stated she admires and supports artists who have their own original style. She is influenced by artists such as Missy Elliott, Da Brat,[14] Big Pun, Lauryn Hill, Aaliyah, Amy Winehouse, André 3000, Ludacris, Johnny Cash, Eminem, Busta Rhymes, 2Pac,[21] Mac Dre, Tech N9ne, and Brotha Lynch Hung,[16] as well as Mexican actress María Félix and singers Selena Quintanilla, Gloria Trevi and Lupita D'Alessio.[27]

Snow is bilingual, speaking fluent English and Spanish, and records in both languages.[20]

Personal life

In a June 2018 interview, Snow revealed that she got married when she was 19 which lasted for a decade from 2006 until 2016. From her marriage, she has a child by the name of Andrew Feliciano Jr. (born April 2010) with her former husband, Andrew Feliciano.[46] During an interview with Power 106 Los Angeles radio show in July 2018 she spoke about her experience raising her son and said her son was eight years old during the time of the interview.[47]

In 2017, Snow started dating Julisa Aponte, also known as (Daddie) JuJu. On July 10, 2019, they announced their engagement when JuJu proposed to her.[48] They have a YouTube channel called "everydaydays" and a podcast called "everynightnights".[49] The YouTube channel was created on January 23, 2017, but was not officially used until November 28, 2018, for its first video.[50] Snow announced they ended their relationship in late March 2022, after a few difficult months together.

In 2020, during the COVID-19 pandemic, Snow bought a ranch in California, wanting to embrace her Mexican roots of living on a ranch and centralizing all of her operations and businesses. She moved in September 2020.[51][52]

Snow has always been very open that she has ADHD, and says that having ADHD is something that motivates her to put her energy in different projects.[53][54]

Discography

Studio albums

References

  1. 1 2 "Snow Tha Product Turns Her Living Room into a One-Stop Music Shop for 'On My Sh-- Freestyle' Video". Billboard. July 8, 2020.
  2. ↑ Netherland, Henry (December 3, 2018). "Snow Tha Product will make it snow at the Aggie". collegian.com. Rocky Mountain Student Media Corporation. Retrieved September 14, 2022. Throughout her career, Feliciano has incorporated melodic elements from pop and R&B into her style while still holding onto the lyrical fundamentals of the genre's origins.
  3. ↑ Snow Tha Product – Good Nights & Bad Mornings 2: The Hangover | Download & Listen [New Mixtape], October 14, 2013, retrieved February 22, 2017
  4. ↑ "Vibe Higher Mixtape by Vibe Higher Hosted by DJ Pumba, Sikwitit, EC Martinez, Brown Royal, Chris Banks, Young Taylor, CXDY". www.datpiff.com. Retrieved June 19, 2021.
  5. ↑ Snow Tha Product || BZRP Music Sessions #39. Bizarrap. April 28, 2021. Archived from the original on March 4, 2022. Retrieved March 13, 2022 – via YouTube.
  6. ↑ Lisa Respers France (September 17, 2021). "Snow Tha Product has proved her doubters wrong". CNN. Retrieved February 14, 2022.
  7. ↑ Gomez, Adrian (November 10, 2017). "'No resting': Rapper Snow Tha Product pushes her socially conscious music". Albuquerque Journal.
  8. ↑ Snow Tha Product Is Mexican AF (GGN). SnoopDoggTV. January 21, 2014. Archived from the original on May 1, 2021. Retrieved March 13, 2022 – via YouTube.
  9. 1 2 "Snow tha Product | Biography & History". AllMusic. Retrieved December 17, 2020.
  10. 1 2 Weekly, Fort Worth (February 16, 2011). "Snow Tha Product: Immigrant Song". Fort Worth Weekly. Retrieved February 14, 2022.
  11. ↑ Snow Tha Product (October 8, 2016). "Rapper Snow Tha Product: 'Immigrants Don't Feel Safe to Have a Voice, but Their Children Can Stand Up For Them'". POPSUGAR Latina.
  12. ↑ SNOW THA PRODUCT [@SnowThaProduct] (August 31, 2014). "HAPPY BDAY TO MY LIL BROTHER @WOKEITO .. THE REASON I CAN GET AWAY WITH DOIN SO MUCH! MY RIGHT HAND... http://t.co/2fdSQj7FQk" (Tweet). Archived from the original on February 18, 2022. Retrieved March 13, 2022 – via Twitter.
  13. ↑ Product, Snow Tha. "Snow Tha Product | San Diego Reader". www.sandiegoreader.com. Retrieved February 15, 2022.
  14. 1 2 Samantha Leal (June 13, 2012). "Introducing Music Artist Snow Tha Product". Latina.com. Retrieved December 22, 2012.
  15. 1 2 3 4 5 6 Cary Darling (August 8, 2012). "Snow Tha Product creates a flurry of buzz". DFW.com. Retrieved December 22, 2012.
  16. 1 2 Edwin Ortiz (December 12, 2012). "Snow Tha Product Discusses 'Good Nights & Bad Mornings,' Confirms Tech N9ne Collaboration". HipHopDX. Retrieved December 22, 2012.
  17. 1 2 "SNOW Tha Product – DOPE MAG Cover Queen". DOPE Magazine. November 12, 2012. Retrieved December 22, 2012.
  18. ↑ Weekly, Fort Worth (February 16, 2011). "Snow Tha Product: Immigrant Song". Fort Worth Weekly. Retrieved June 19, 2021.
  19. ↑ "Unorthodox". iTunes Store. Retrieved December 22, 2012.
  20. 1 2 "Summer Sensations // Snow Tha Product". Dr. Jays. Retrieved December 22, 2012.
  21. 1 2 Adam Bernard (September 27, 2011). "Snow Tha Product Interview". RapReviews.com. Retrieved December 22, 2012.
  22. ↑ "DJ Paul – I'm Dat Raw (rmx) f. Snow Tha Product". 2DopeBoyz. Retrieved December 22, 2012.
  23. ↑ "Krizz Kaliko – Damage f. Snow Tha Product (Video)". 2DopeBoyz. Retrieved December 22, 2012.
  24. ↑ "Abn Reunion Trae Tha Truth". Song Kick. Retrieved December 22, 2012.
  25. ↑ "Snow Tha Product – Good Nights & Bad Mornings". DJ Booth. Retrieved December 22, 2012.
  26. ↑ "Snow Tha Product Releases New Mixtape, 'Good Nights & Bad Mornings 2: The Hangover'". XXL. October 14, 2013. Retrieved October 14, 2013.
  27. 1 2 "Snow Tha Product – Good Nights & Bad Mornings 2: The Hangover". HNHH. October 14, 2013.
  28. ↑ "Snow Tha Product Releases 'Cali Luv'". XXL Magazine. May 16, 2013. Retrieved May 17, 2013.
  29. ↑ "Video Premiere: Chuckie Featuring Lupe Fiasco, Too $hort + Snow Tha Product, 'Makin' Papers'". MTV. Retrieved August 19, 2013.
  30. ↑ "Snow Tha Product Discusses Her Favorite Albums". HipHopDX. May 30, 2013. Retrieved July 21, 2013.
  31. ↑ "Snow Tha Product". SXSW. Retrieved August 19, 2013.
  32. ↑ "Rock the Bells Hip Hop Festival | Los Angeles | September 7 & 8". RockTheBells.net. Archived from the original on August 23, 2013. Retrieved August 21, 2013.
  33. ↑ "KXNG Crooked – Not for the Weak Minded (No Tags) Feat. Snow tha Product | Stream [New Song]". HotNewHipHop. March 19, 2014. Retrieved May 4, 2016.
  34. ↑ "Audio Push Announce 'The Rest Comes Later' Tour With Snow Tha Product". HotNewHipHop. Retrieved May 4, 2016.
  35. ↑ "Joell Ortiz Enlists Snow Tha Product & Token For "Kill at Will (The Sequel)"". HipHopDX. February 17, 2016. Retrieved May 4, 2016.
  36. ↑ "if u watched us LIVE LAST NIGHT U KNOW... – Snow Tha Product | Facebook". www.facebook.com. Retrieved May 4, 2016.
  37. ↑ Flores, Griselda (June 10, 2016). "Meet Snow Tha Product, Latina MC Making a Name for Herself in the Rap World". Billboard. Retrieved August 6, 2016.
  38. ↑ "Texas rapper Snow Tha Product featured on 'Hamilton' pro-immigration song". Houston Chronicle. December 2, 2016. Retrieved December 10, 2016.
  39. ↑ Whitmore, Tomás; Warsame, Keinan; Joglar, René; Ahmed, Rizwan; Feliciano, Claudia (June 28, 2017). Whitmore, Tomás; Aquino, Alexander (eds.). The Hamilton Mixtape: Immigrants (We Get The Job Done). YouTube.
  40. ↑ Kreps, Daniel (June 28, 2017). "Lin-Manuel Miranda Releases 'Immigrants' Video From 'Hamilton Mixtape'". Rolling Stone.
  41. ↑ Robbins, Caryn. "'Immigrants (We Get the Job Done)' Honored with MTV VMA Award". BroadwayWorld.com. Retrieved February 14, 2022.
  42. 1 2 Estevez, Marjua (October 13, 2017). "Snow Tha Product & Arcangel Party Through Heartbreak in 'Nuestra Cancion Pt. 2' Video: Premiere". Billboard. Retrieved October 16, 2017.
  43. ↑ "Snow Tha Product". Snowthaproduct.com. Retrieved March 26, 2019.
  44. ↑ Villa, Lucas (October 20, 2021). "Snow Tha Product Talks First Latin Grammy Nomination, Going Global With Bizarrap Collaboration". we are Mitú. 100% American & Latino. Retrieved February 14, 2022.
  45. ↑ "Snow Tha Product gets first Latin Grammy nomination for viral Bizarrap collab". Al Día News. Retrieved February 14, 2022.
  46. ↑ Snow Tha Product on Myself, Coming Out and Immigration. HOT 97. June 19, 2018. Archived from the original on July 21, 2021. Retrieved March 13, 2022 – via YouTube.
  47. ↑ Snow Tha Product On Raising An 8-Year-Old & Representing The Mexican Community. Power 106 Los Angeles. July 13, 2018. Archived from the original on July 22, 2021. Retrieved March 13, 2022 – via YouTube.
  48. ↑ SHE PROPOSED... (STORY TIME). everydaydays. July 10, 2019. Archived from the original on December 13, 2021. Retrieved March 13, 2022 – via YouTube.
  49. ↑ "everydaydays". YouTube. March 7, 2020. Retrieved April 11, 2020.
  50. ↑
  51. ↑ "Snow Tha Product Opens Up On Mental Health, 'QUE OSO,' & Representing For Her Mexican Community". Flaunt Magazine. Retrieved February 14, 2022.
  52. ↑ SNOW THA PRODUCT [@SnowThaProduct] (September 6, 2020). "OFFICIALLY MOVING to the RANCH (OMG!!) https://t.co/N7hI4GWPX4 https://t.co/HMTrVAFbkd" (Tweet). Archived from the original on February 17, 2022. Retrieved March 13, 2022 – via Twitter.
  53. ↑ Martin, Brittany (November 21, 2017). "Snow Tha Product is Exactly the Rapper We Need Right Now Los Angeles Magazine". Los Angeles Magazine. Retrieved February 22, 2022.
  54. ↑ PHONE DUMP! HOW BAD IS MY ADHD?. everydaydays. February 6, 2021. Archived from the original on February 23, 2022. Retrieved March 13, 2022 – via YouTube.
  55. ↑ "Snow Tha Product - To Anywhere". Apple Music. Retrieved October 21, 2022.
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