Star in the Hood Unltd.
(S.I.T.H)
TypePrivate Unlimited Company
IndustryFashion
Headquarters
Norwich
,
United Kingdom
Area served
East Asia
ProductsClothing
Accessories
Luxury goods
OwnerTakeover Group Macau
ParentTakeover Group
DivisionsMIGI Clothing
Websitewww.starinthehood.net/

Star in the Hood Unltd. (or S.I.T.H) is an international mid-range to luxury clothing company founded by music managers Archie Lamb and Jack Foster.[1] The company is named after Tinchy Stryder's pseudonym Star in the Hood from 2006. Star in the Hood specializes in men's, and women's lifestyle streetwear and accessories, stocked at JD Sports in 155 stores in the United Kingdom, also in Europe, and Southeast Asia.[2][3][4] The items are produced in very limited quantities.[5]

History

In 2010, Star in the Hood entered a partnership with JD Sports. Following the brand partnering with JD Sports and Danquah's business deal with Roc Nation LLC in June 2010, Danquah and Sean "Jay-Z" Carter were in talks on how best to expand the brand further.[6] In September 2011, Star in the Hood created the hip-hop fashion brand MIGI Clothing.[1]

In December 2011, Star in the Hood began its steps to creating its flagship stores in Asia. In May 2012, Star in the Hood began its steps to expand its range and start creating suits, dress shoes, footwear, lingerie, and undergarments.[7]

Design

The clothing is designed with input from tailors, fashion designers, and Danquah.[3] Star in the Hood has also collaborated with many other famous brands, such as Nike,[8] G-Shock,[9] and Apple Inc, and collaborated and worn by musicians and people such as Rihanna,[10] Alexis Jordan,[11] Emily Deyn (Sister of Agyness Deyn),[12] Frankie Sandford,[13] Tinie Tempah,[14] Jodie Connor,[12] and Maria Falbo (Female Professional skateboarder).[12]

References

  1. 1 2 Wilkes, Joe. "Norwich music managers go No. 1 with Dappy of N-Dubz".
  2. ↑ "Star in the Hood – JD Sports". JD Sports. Retrieved 23 August 2011.
  3. 1 2 "Star in the Hood Clothing Launches into JD Stores". Marketwire. 27 October 2010. Retrieved 23 August 2011.
  4. ↑ "FASHION: Star In The Hood Clothing To Be Stocked In JD Sports". RWDmag. 6 October 2010. Retrieved 23 August 2011.
  5. ↑ "Tinchy Stryder tips off Jay-Z about X Factor's Cher Lloyd". BBC News. 18 November 2010. Retrieved 23 August 2011.
  6. ↑ Richard Gilzene (8 November 2011). "Interview Time: Tinchy Stryder Talks Winning A MOBO Award, Meeting Jay-Z & More". taletela.com. Retrieved 2 December 2012.
  7. ↑ Richard Gilzene. "Interview Time: Tinchy Stryder Talks Winning A MOBO Award, Meeting Jay-Z & More"., "Tinchy Stryder to design Women's Swimwear Line". fashionloving. 24 February 2012. Retrieved 18 May 2012.
  8. ↑ "NEWS: Tinchy Stryder and Joe Cole Bring JD Sports To Standstill!!!". RWDmag. 13 May 2010. Retrieved 23 August 2011.
  9. ↑ "G-Shock Friends – Tinchy Stryder". G-Shock. Retrieved 23 August 2011.
  10. ↑ "Rihanna Wears Tinchy Srtyder Jumper". MTV. 19 January 2011. Retrieved 23 August 2011.
  11. ↑ "Alexis Jordan in Star in the Hood Snapback". 4Nb.co.uk. 19 January 2011. Retrieved 23 August 2011.
  12. 1 2 3 "FASHION: Star In The Hood Premiere SS11 Range From Nothing To Something". RWDmag. 18 April 2011. Retrieved 23 August 2011.
  13. ↑ "Frankie from the Saturdays in Star in the Hood Clothing". 4nB.co.uk. 19 January 2011. Retrieved 23 August 2011.
  14. ↑ "Tinie Tempah models Star in the Hood clothing". yinnyang.co.uk. 14 July 2010. Retrieved 23 August 2011.
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