SwellPath
TypePrivate startup
Founded2008
Headquarters
Portland, OR
,
USA
Servicesweb analytics, search engine optimization, paid search advertising[1]
Websitewww.swellpath.com

SwellPath was an internet marketing consultancy in Portland, Oregon, that focused on web analytics (with an emphasis on Google Analytics custom tagging and reporting) and search engine marketing. SwellPath was a Google Analytics certified partner[2] and was one of the first agencies worldwide to be certified as a specialist for Google Analytics Tag Manager.[3]

SwellPath was acquired by 6D Global Technologies, Inc. in March 2015.

History

SwellPath was founded by John P. Koenig in 2008.[4] After establishing a small group of clients, Koenig partnered with Adam Ware, then working at RYZ, on January 1, 2009.[5]

In September 2009, the company became a part of Google Analytics Certified Partner program.[6] In 2012, Koenig split from SwellPath to spin off an internal project into a full-fledged startup, Measureful.[5] In January 2013, SwellPath operated with a team of 12 people.[7]

Former SwellPath employees have made a few notable contributions to the internet marketing community, including "How to Prepare for AuthorRank and Get the Jump on Google".[8] The peer-reviewed article was published by SEOmoz and has been read over 40,000 times (according to SEOmoz's post analytics) and has been cited by 2,063 other articles.[9] SwellPath team members have also been presenters at conferences such as Danny Sullivan's SMX (Search Marketing Expo),[10][11][12][13] Jive Software's JiveWorld, Web Visions,[14] and various WordCamps.[15]

In March 2015, SwellPath was Acquired by 6D Global Technologies, a digital business solutions company.[16]

In September 2015, 6D Global Technologies (under the ticker symbol SIXD on the NASDAQ) was delisted after the indictment of Benjamin Wey, whose reverse merger schemes led to delisting of the companies he was involved in. [17] Just prior to this delisting, BDO, SIXD's auditor, resigned after it failed to have Tejune Kang removed as CEO of SIXD as BDO could not reconcile the numerous misrepresentations Tejune Kang had given to them, to the board, the SEC and NASDAQ, including the gifting of unregistered stock to known Wey associates. SIXD's stock price dropped significantly before this delisting, even when all there was was good news" coming from SIXD about acquisitions, increased profits, listing on the prestigious Russell indexes, etc.. Benjamin Wey and Tejune Kang have been embroiled in law suits regarding this since. [18]

Philanthropic work

Koenig had stated that the core values of non-profit work are reflected in SwellPath's company culture.[19] This was evidenced in a number of philanthropically-oriented projects. Up until June 2010, SwellPath was involved in Web Analytics Demystified's Analysis Exchange program, in which mentors and students work together to help non-profits and NGOs with web analytics.[20] In November 2012, SwellPath partnered with interactive agency, Blue Collar Interactive, to offer $100,000 in agency services to a qualified startup and "energize a passionate business that needs our help".[21]

References

  1. ↑ "SwellPath Services". SwellPath.
  2. ↑ "Google Analytics Certified Partners". Google.
  3. ↑ "SwellPath Selected as One of the First Specialists for Google's New Product, Google Tag Manager". PR Web.
  4. ↑ Spencer, Malia (2015-03-23). "New York firm is back for more with another Portland buy". www.bizjournals.com. Retrieved 2022-08-18.
  5. 1 2 "SwellPath Spins Off Measureful".
  6. ↑ "SwellPath is a Google Analytics Certified Partner". SwellPath.
  7. ↑ "About SwellPath". SwellPath.
  8. ↑ "How to Prepare for Author Rank and Get the Jump on Google". Moz. Retrieved 2015-10-19.
  9. ↑ "Majestic SEO Report". Majestic SEO.
  10. ↑ "SMX East 2011 Speakers".
  11. ↑ "SMX East 2012 Speakers".
  12. ↑ "SMX Social Media Marketing 2012 Speakers".
  13. ↑ "SMX West 2013 Speakers".
  14. ↑ "Adam Ware at Web Visions".
  15. ↑ "Speaker Spotlight: Adam Ware of SwellPath".
  16. ↑ "6D Global Technologies Inc Acquires SwellPath". Globe News Wire.
  17. ↑ "Benjamin Wey, et al. (Release No. LR-23342; September 10, 2015)".
  18. ↑ See Cottam v. 6D Global techs under 1:16-cv-04584-LGS (southern district of NY Federal) and 21-1031 in the Second Circuit of appeals., federal.
  19. ↑ "John Koenig – Gen Y Business & Social Entrepreneur". Idea Mensch.
  20. ↑ "SwellPath Joins the Analysis Exchange".
  21. ↑ "JumpStart to award $100,000 in agency services to an emerging company". BLP.net.
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