TUI Sverige AB
TypeSubsidiary
IndustryTravel
Founded1961 (1961)
FoundersBengt Bengtsson
Håkan Hellström
HeadquartersStockholm, Sweden
Area served
Sweden
Key people
Alexander Huber, VD
ProductsCharter and scheduled passenger airlines, package holidays, cruise lines, hotels and resorts
ServicesTravel agency
Number of employees
approx. 700
ParentTUI Group
Websitewww.tui.se

TUI Sverige is a Swedish travel operator and subsidiary of TUI Group.

The company was previously known as Fritidsresor, meaning 'leisure travel', but was rebranded in October 2016. This was also the case with other TUI tour operators and airlines.

Products

TUI offers package holidays and charter flights with its sister airline, TUI fly Nordic. The company offers holidays across the world, the main destinations being Spain, the Canary Islands, North Africa and Thailand.[1]

History

The company was founded in 1961 by Bengt Bengtsson and his colleague Håkan Hellström, as Fritidsresor. The first destinations offered by Fritidsresor were to the United States later that year. In 1962, holidays to Sitges on the Costa Dorada in Spain, followed by Arma di Taggia and Rimini in Italy were launched.

In 1967, the Danish subsidiary of the company, Fritidsrejser, was launched. Norwegian company Norske Star Tour and Fritidsresor were merged, forming the group Fritidsresegruppen in 1980.[2]

In 1991, Fritidsresegruppen bought 30% of Team Stirling - Falke Rejser, Sol-Rejser and Fritidsrejser, and in 1996, these three companies operated under the name Star Tour. Preussag AG then bought Fritidsresegruppen in 2000.[3]

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References

  1. ↑ "Boka din drömresa med TUI – flyg, hotell, kryssning & charter". Tui.se. Retrieved 2019-12-01.
  2. ↑ Johnsson, Per (2015-05-15). "Från grisfest till glamour – charterresan 60 år". Svenska Dagbladet (in Swedish). ISSN 1101-2412. Retrieved 2022-09-08.
  3. ↑ "Historien om os - TUI nordic - Nordens største rejsearrangør". TUI.dk. Retrieved 2019-12-01.
  4. ↑ "Fritidsresor reklamfilm". YouTube. 2008-02-04. Retrieved 2019-12-01.
  5. ↑ "Leona Lewis - Your Song - Full version". YouTube. 2016-02-12. Retrieved 2019-12-01.
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