Tapal Tea
TypePrivate
IndustryTea
FoundedNovember 1947 (1947-11)[1]
Karachi, Pakistan
FounderAdam Ali Tapal
HeadquartersKarachi, Pakistan
Area served
Pakistan
Saudi Arabia
Key people
Samar Hayat - CEO
ProductsDanedar

Family Mixture Tezdum

Mezban
RevenueIncrease Rs. 4482.23 crore (US$160 million) (2020)[2]
WebsiteCommercial website

Tapal Tea is a Pakistani tea company which is based in Karachi, Pakistan.[3]

Tapal is the market leader of branded tea in Pakistan. The main competitors of Tapal are Unilever's Lipton and Eastern Tea Company’s Vital. The previous competitor was Brooke Bond’s Supreme until Unilever bought it in 1990.[4]

Products

Cold coffee Hot coffee Green tea Milk tea Ice Tea

Current Products

  • Chenak
  • Danedar
  • Family Mixture
  • Tezdum
  • Mezban

History

The company was founded by Adam Ali Tapal in November 1947 as a retail outlet at Jodia Bazaar.[5] He started by importing tea from Ceylon.[4]

It is the largest tea brand in the country.[6] Their biggest competitor in Pakistan is Lipton Tea.[7] They are also known for their popular commercials.[8]

In 2004, the company expanded their operations in Saudi Arabia.[9] Currently Tapal is exporting Tea to 20 countries.[4]

Management

The chairman of the company is Aftab Tapal. The board of directors include Mehvish Tapal, Kumail Tapal and Maria Tapal.[10]

Research Lab

The company carries out research and development activity involving different tea grades at its Tapal Tea Lab.[11]


Tapal Energy Ltd

The Tapal family also have energy investments in the form of a 126 Mega Watt furnace oil powered diesel reciprocating generator in Karachi near Hub and wind and solar operations.

References

  1. ↑ "Tapal Tea". tapaltea.com. Archived from the original on 2019-10-04. Retrieved 2017-08-01.
  2. ↑ "Is Tapal worth $1 billion?". Profit by Pakistan Today. July 4, 2021.
  3. ↑ "Pakistani brands who found success against their global competitors - The Express Tribune". 16 June 2017.
  4. 1 2 3 Shaikh, Ayesha (2018-01-13). "Tapal's journey to the top". Aurora Magazine. Retrieved 2020-05-30.
  5. ↑ "Tapal Tea". tapaltea.com. Retrieved 2020-05-30.
  6. ↑ "Tapal unveils Safari tea". May 9, 2008.
  7. ↑ "Research Story". November 2, 2016. Archived from the original on August 24, 2019. Retrieved August 24, 2019.
  8. ↑ "Digital milestone: Tapal Danedar launches new TVC, featuring Fawad Khan, online before releasing to national media - The Express Tribune". 10 December 2015.
  9. ↑ "Tapal Tea launched in Saudi Arabia". July 6, 2004.
  10. ↑ "Tapal Tea". tapaltea.com. Retrieved 2020-05-30.
  11. ↑ "Tapal Tea". tapaltea.com. Retrieved 2020-05-30.
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