The Institute
TypePrivate company
IndustryFilm
Founded2001
FounderScott Gardenhour
Michael Bay
Headquarters
United States
ProductsMotion pictures
Television commercials

The Institute for the Development of Enhanced Perceptual Awareness, also known as The Institute, is a film and television production/distribution studio founded by Scott Gardenhour and Michael Bay.[1] It was founded in 2001.[2]

Former producers and directors

Films produced

  • The Gentleman Shaver (2011)[3]
  • The Reformed Troglodyte (2011)[4]

Clients

The Institute has produced commercial works for Burger King,[5] Budweiser, Mercedes Benz, Victoria's Secret, Audi, Hallmark, Coke, GM, Coors, Goodby, Silverstein & Partners, Weiden & Kennedy, TBWA/ Chiat/Day, BBDO[6]

References

  1. "PRNewsWire: The Institute for the Development of Enhanced Perceptual Awareness Collaborates With Young & Rubicam to Produce Transformers: Revenge of the Fallen Themed TV Spot for LG Mobile Phones, Directed by Michael Bay". PRNewsWire.com. Retrieved 2013-03-22.
  2. "LinkedIn:The Institute for the Development of Enhanced Perceptual Awareness". LinkedIn.com. Retrieved 2013-03-22.
  3. The Gentleman Shaver at IMDb
  4. The Reformed Troglodyte at IMDb
  5. "The Institute and Burger King Corp. Team Up on Transformers: Revenge of the Fallen Creative". Product Placement News.com. 31 July 2009. Retrieved 2013-03-22.
  6. "LinkedIn:The Institute for the Development of Enhanced Perceptual Awareness". LinkedIn.com. Retrieved 2013-03-22.


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