Titoni Ltd.
TypePrivate[1]
IndustryWatch Manufacturing
Founded1919[2]
FounderFritz Schluep
Headquarters
Grenchen, Switzerland
Key people
Daniel Schluep
(CEO), Marc and Olivier Schluep (Operative Leadership)[3]
Number of employees
60
Titoni Ltd. located at Grenchen, Switzerland

Titoni Ltd. is a Swiss watchmaker that was founded in 1919[2] by Fritz Schluep in the Swiss town of Grenchen[2] under the name Felca Ltd. The company, which is now owned and operated by the third and fourth generation of its founding family,[3][4] currently employs around 60 people.

Expansion to China

Chinese sailors bought them watches Felca was selling in Singapore and Hong Kong.[2] The founder's son, Bruno Schluep, first established contacts with one of these Chinese businessmen, Koh Mui Yew, in 1944.[2]

In 1960 the Chinese State Import Authority ordered Titoni watches after Felca invited a delegation to Switzerland. The company name was soon extended to Felca & Titoni Watches Ltd.[2] and later Titoni Ltd. Felca branded watches continued to be sold in Europe, while the Titoni brand was used in Asia.[2]

Titoni manufactures watches in the mid-price range. During China's planned economy rule a maximum price of CHF 80 was prescribed by the communist regime.[2]

Quality

Titoni watches have a reputation for high quality at a reasonable price, and is considered a prestigious status symbol especially in Asia.[2] During the 1970s watch crisis due to the introduction of quartz watches, Titoni opted for a mix of traditional mechanical watches with quartz watches.[2]

References

  1. ↑ "Certificate of registration".
  2. 1 2 3 4 5 6 7 8 9 10 Messmer, Matthias (2013). "Titoni Ltd.: An Independent Swiss Watchbrand in China". Business Transformation Essentials. Surrey, England: Gower Publishing Limited. ISBN 9781472426987.
  3. 1 2 Toggweiler, Andreas (8 August 2022). "Generationenwechsel bei Titoni – und was es alles braucht, um ein eigenes Uhrwerk zu entwickeln". Grenchner Tagblatt. Grenchen.
  4. ↑ "Sponsored Post: TITONI Celebrates A Century Of Independent Swiss Watchmaking With In-House T10 Movement/". aBlogtoWatch. 9 November 2022. Retrieved 9 September 2023.

Official Page Titoni AG

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