Tourism Malaysia
Malaysia Tourism Promotion Board
Lembaga Penggalakan Pelancongan Malaysia (Malay)
Agency overview
Formed20 May 1992 (1992-05-20)
Preceding
  • Tourist Development Corporation of Malaysia (TDC)
JurisdictionGovernment of Malaysia
HeadquartersNo. 2, 9th Floor, Tower 1, Jalan P5/6, Precinct 5, 62200 Putrajaya, Malaysia.
MottoMalaysia Truly Asia
Agency executives
  • Dato' Seri Ramlan Ibrahim, Chairman
  • Zulkifly Md. Said, Director General
Parent agencyMinistry of Tourism
Websitewww.malaysia.travel - Consumer
www.tourism.gov.my - Corporate

Tourism Malaysia or Malaysia Tourism Promotion Board (MTPB) is an agency under the Ministry of Tourism, Malaysia.

Tourism Malaysia, formerly known as the "Tourist Development Corporation of Malaysia (TDC)", was established on 10 August 1972. It was then under the former Ministry of Trade and Industry.

History

The Tourist Development Corporation of Malaysia (TDC) was established on 10 August 1972 as an agency under the former Ministry of Trade and Industry by an Act of Parliament. With the inception of the Ministry of Culture, Arts and Tourism on 20 May 1987, TDC was moved to this new ministry; and became the Malaysia Tourism Promotion Board (MTPB) through the Malaysia Tourism Promotion Board Act 1992. Popularly known as Tourism Malaysia, its full focus is on promoting Malaysia domestically and internationally.[1] Tourism Malaysia now has 34 overseas and 11 marketing representative offices.

Promotional efforts

In September 2006, Tourism Malaysia signed a £2 million deal with Manchester United in an effort to promote Visit Malaysia Year 2007. Prior to that, Tourism Malaysia had a deal with Chelsea F.C. The success of the Visit Malaysia Year 2007, a celebration of Malaysia's diverse cultures, beautiful holiday locations and unique attractions has helped propel the country to the forefront in tourism. Tourism Malaysia sponsored the Carlton Football Club in the Australian Football League in 2009.[2]

In 2010, Tourism Malaysia announced that it would be making greater efforts to attract New Zealanders. "Initiatives include a greater focus on ecotourism, major cultural events and activities for young urban professionals. Family-friendly destinations, wellness activities, value for money and a safe, clean environment are some the key drivers of this market," said Ng.[3]

The government has started a campaign called "1Malaysia Green, 1Malaysia Clean" in order to let tour operators and travelers understand the need to protect nature areas while promoting eco-tourism.[3]

In 2016, Tourism Malaysia stated 'Besides mass tourists, we are also trying to focus on niche tourism products such as sports including motoring and others, golfing, bird watching, medical and wellness as well as shopping.' Shopping brings in the highest revenue share at 30 per cent of total tourism revenue in 2015.[4]

Leadership

  • Dato' Seri Ramlan Ibrahim (Current Chairman of Tourism Malaysia)
  • Datuk Ahmad Shah Hussein Tambakau
  • Dato' Siew Ka Wei
  • Tan Sri Ng Yen Yen[5]
  • Wee Choo Keong[6]

References

  1. ↑ "Tourism Malaysia Corporate Site". tourism.gov.my. Retrieved 2021-10-16.
  2. ↑ "Malaysia News". Carlton Football Club. Archived from the original on 15 September 2009. Retrieved 23 April 2012.
  3. 1 2 Tourism Malaysia Develops Unique Products To Woo Kiwis, Bernama, 20 August 2010
  4. ↑ Saddique, Imran. "Malaysia makes strong pitch for luring more visitors | Investvine". Investvine. Retrieved 2016-03-10.
  5. ↑ Gov't coughed up RM400k for Yen Yen's yen for trips Malaysiakini. Published 22 Dec 2015 7:52 am Updated 22 Dec 2015 7:56 am
  6. ↑ "Former Najib Appointed Scandalous Tourism Chairman Using TM Yearly RM 350 Million Budget To Award Contract In Return For 'China Doll Service' In Presidential Suite". The Coverage. 17 December 2018. Retrieved 19 December 2018.
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