Toyota Motor Korea Co., Ltd.
TypeSubsidiary
IndustryAutomotive
FoundedMarch 2000
HeadquartersGangnam District, Seoul, South Korea
ProductsAutomobiles
ParentToyota
Websitewww.toyota.co.kr

Toyota Motor Korea Co., Ltd. is the South Korean subsidiary of Japan-based conglomerate Toyota, which specializes in the sales and distribution of Toyota and Lexus automobiles in South Korea.

History

After establishing a local subsidiary in March 2000, Toyota first launched the Lexus brand in 2001. Through the mid-2000s, Lexus experienced sales successes in South Korea, becoming the top-selling import make in that markets in 2005.[1] Nonetheless, Toyota Motor Korea still could not import the Toyota brand due to tariffs and South Korean policy issues. However, in order to meet the diversifying needs of users in South Korea, where the market for imported cars from Japan such as Nissan, Mitsubishi, and Honda is growing rapidly, Toyota Motor Korea decided to introduce the Toyota brand in addition to Lexus, and opened each showroom on October 20, 2009.[2] As of February 2022, it has 25 sales offices, including 6 in Seoul.

Models

Current models

There are 11 Toyota vehicles currently sold in South Korea.

Discontinued models

References

  1. ↑ "Toyota's Lexus Remains Best-Selling Foreign Car in Korea". The Korea Times. 2007-01-05. Retrieved on 2007-01-07.
  2. ↑ Han, Jane (2009-10-20). "Toyotas New Models Challenge Hyundai Motor". Korea Times. Retrieved 2022-04-05.
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