The Amazon Treasure Truck
FoundedJune 25, 2015 (2015-06-25)
DefunctNovember 2, 2022 (2022-11-02)
Areas served
US and UK
OwnerAmazon
WebsiteTreasure Truck (US)
Treasure Truck (UK)

Treasure Truck was a free subscription-based service offered to Amazon customers in the US and UK. It notified subscribers of hand selected offers and experiences via SMS.[1]

History

The first Treasure Truck was released in Amazon's hometown of Seattle in June 2015.[2] Initially, Treasure Truck offered one item at a time, which customers ordered using the Amazon app and picked up at a designated location the same day.[3] As part of a holiday promotion, Seattle Seahawks player Marshawn Lynch drove the Treasure Truck around Seattle in December 2016 selling a limited-edition beast-mode Echo.[4] In December 2017, two cities in the United Kingdom became the first international locations for the Treasure Truck program.[5] Each Treasure Truck was active up to 5 days per week.[6]

Offers

Treasure Truck's one-day offers included popular, trending, or interesting products from a wide variety of product categories. Previous offers included housewares, tech gadgets, smart home devices, outdoor gear, beauty items, games, and toys.[7]

Shift to delivery

After pausing offers during the COVID-19 pandemic, Treasure Truck resumed offers in both the US and UK in August and September 2020, respectively, with a new fulfilment model. Customers still order through the Amazon app or website, but items were shipped to their homes directly, instead of requiring pickup.[8]

Expansion

In April 2021, Treasure Truck expanded its availability to serve more customers across the US and UK.[9][10]

End of the Treasure Truck

The service ended in the UK on January 12, 2022. The service ended in the US on November 2, 2022, after Amazon published a notification on the Treasure Truck website stating "As of November 2, 2022 we will no longer offer Treasure Truck promotions.".[11]

References

  1. ↑ Waite-Taylor, Eva (1 February 2021). "What is Amazon's Treasure Truck? Everything you need to know about the retailer's deals". CNET. The Independent. Retrieved 1 May 2021.
  2. ↑ Welch, Chris (25 June 2015). "Amazon's Treasure Truck will drive around Seattle with exclusive discounts". The Verge. Vox Media. Retrieved 1 January 2018.
  3. ↑ Tuttle, Brad (25 June 2015). "Amazon's New 'Treasure Truck' Will Sell One Discounted Item Daily". Money. Time Inc. Archived from the original on June 28, 2015. Retrieved 1 January 2018.
  4. ↑ Guthrie, Brinke (4 December 2016). "Marshawn Lynch is projecting his inner Santa with Amazon's Treasure Truck". Digital Trends. Retrieved 1 January 2017.
  5. ↑ Summers, Nick (1 December 2017). "Amazon's Treasure Truck brings deals on wheels to the UK". Engadget. Oath Inc. Retrieved 1 January 2018.
  6. ↑ Eldredge, Barbara (19 October 2017). "Amazon Treasure Truck now in 32 U.S. cities". Curbed. Vox Media. Retrieved 1 January 2018.
  7. ↑ "Treasure Truck US: About Us". www.amazon.com. Retrieved 2021-05-10.
  8. ↑ "Treasure Truck US: How It Works". www.amazon.com. Retrieved 2021-05-10.
  9. ↑ "Treasure Truck US: How It Works". www.amazon.com. Retrieved 2021-05-10.
  10. ↑ "Treasure Truck UK: How It Works". www.amazon.com. Retrieved 2021-05-26.
  11. ↑ "Treasure Truck has ended". www.amazon.com. Archived from the original on 2021-10-04. Retrieved 26 May 2023.
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