Vox
CountryGermany
Broadcast areaGermany
Austria
Switzerland
Europe
AffiliatesVOX Austria
VOX CH (Switzerland)
HeadquartersCologne, Germany
Programming
Language(s)German
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
Owner
ParentRTL Deutschland
Key peopleFrank Hoffmann (CEO)
Sister channelsRTL
n-tv
Super RTL
RTL Zwei
Nitro
RTLup
VOXup
RTL Crime
RTL Living
RTL Passion
GEO Television
Links
Websitewww.vox.de
Availability
Terrestrial
Digital terrestrial televisionChannel numbers vary in each region

Vox is a German free-to-air television channel launched on 25 January 1993 and owned by RTL Group.[1] The channel mainly broadcasts documentaries and US series and movies.

An integral part of the night program is the series Medical Detectives / Forensic Files, which regularly gets very high ratings, sometimes up to 20%, which is rather unusual for the broadcaster.[2]

History

VOX started transmitting on 25 January 1993. It competed with public television by broadcasting many live and informational programmes. The channel was originally owned by an assortment of German media companies:

  • UFA (Bertelsmann) – 24.9%
  • Westdeutsche Medienbeteiligungsgesellschaft (West German Media Holding Company) – 25.1%
  • Holtzbrinck-Verlag (Holtzbrinck Publishing House) – 14.5%
  • Warner Music Germany – 14.5%
  • Development Company for Television Program (DCTP) – 11%
  • Mittelständische Unternehmensbeteiligung (Middle Class Business Holdings) – 10%

The director of programming at launch was Ruprecht Eser. One year after the channel's launch it seemed clear that the original programme concept would not work. Market share among the target group relevant for advertisers was at 1.5%, too low to attract much advertising. VOX took significant losses. By February 1994, all the original partners except UFA and DCTP sold their stakes. As a result of the losses, the quality of programmes began to decline. VOX had to repeat its movies every few weeks to fill the schedule. On 1 April 1994, VOX went into liquidation. More than 250 employees were laid off.

VOX's logo consists of the letters V and X, with a red circle "eye" using negative space to create the O.

By November 1994 VOX had new owners:[3]

Gradually, VOX gained a foothold in the German television landscape. In 1998, VOX signed an output deal with 20th Century Fox, leading to more series and movies being broadcast alongside magazine-style shows. In December 1999, RTL Television bought out News Corporation. A short time later, canal+ sold its share to UFA (Bertelsmann AG). 99.7% of the channel now belonged to RTL Group, with the remaining 0.3% held by DCTP.

Now, VOX is the most successful private television station of the so-called "second generation". The channel had so much success with series such as CSI and CSI: Miami that they were transferred to the more widely watched sister channel RTL Television. CSI: NY gets a market share of up to 21% on VOX.

Audience share in March 2008 was 5.4%, with share amongst 14- to 49-year-olds at 7.4%. In the 2011/12 television season, VOX had a 5.6% share of all viewers, making it the sixth-most watched channel, and 7.4% among viewers aged 14–49, making it the fourth-most watched channel by that demographic.[4]

Logos

Audience share

Germany

January February March April May June July August September October November December Annual average
1993[5]------------1.3%
1994[6]------------Increase 2.0%
1995[7]------------Increase 2.6%
1996[8]2.9%3.1%3.0%2.7%2.8%2.8%2.9%3.3%3.3%3.3%3.1%3.0%Increase 3.0%
1997[9]3.0%3.0%2.9%2.9%2.9%3.1%3.2%3.2%3.1%3.1%3.3%2.9%3.0%
1998[10]3.0%2.8%2.9%2.9%2.7%2.5%2.8%3.1%3.1%2.9%2.8%2.6%Decrease 2.8%
1999[11]2.8%2.8%2.6%2.7%2.8%3.0%3.0%3.2%2.8%2.9%2.9%2.7%2.8%
2000[12]2.7%2.7%2.8%2.8%3.0%2.8%2.7%2.9%2.7%2.9%2.9%2.9%2.8%
2001[13]2.9%2.8%3.0%3.2%3.0%3.3%3.2%3.2%3.1%3.1%3.2%3.0%Increase 3.1%
2002[14]3.0%3.0%3.3%3.4%3.4%3.0%3.3%3.3%3.5%3.4%3.5%3.3%Increase 3.3%
2003[15]3.3%3.4%3.3%3.4%3.5%3.6%3.3%3.4%3.5%3.6%3.7%3.5%Increase 3.5%
2004[16]3.3%3.4%3.4%3.9%3.8%3.6%3.7%3.7%4.1%4.1%3.9%4.0%Increase 3.7%
2005[17]4.2%4.3%4.2%4.1%4.2%4.2%4.2%4.3%4.2%4.4%4.3%4.0%Increase 4.2%
2006[18]4.4%4.3%4.6%4.6%4.7%4.1%4.9%5.1%5.3%5.4%5.4%4.9%Increase 4.8%
2007[19]5.3%5.5%5.4%5.5%5.5%5.6%5.7%5.9%6.0%6.2%6.1%5.5%Increase 5.7%
2008[20]5.7%5.7%5.4%5.3%5.2%4.6%5.4%5.2%5.8%5.7%5.3%4.9%Decrease 5.4%
2009[21]5.0%5.3%5.3%5.2%5.1%5.4%5.6%5.8%5.8%5.7%5.6%5.6%5.4%
2010[22]5.6%5.4%6.0%5.6%5.8%5.2%5.4%5.8%6.0%5.8%5.6%5.3%Increase 5.6%
2011[23]5.3%5.6%5.4%5.5%5.7%5.7%5.7%5.8%5.7%5.5%5.6%5.3%5.6%
2012[24]5.6%5.7%5.6%5.7%5.7%5.3%5.9%6.1%6.2%6.0%6.0%5.6%Increase 5.8%
2013[25]5.8%5.9%5.9%5.7%5.5%5.6%5.4%5.3%5.6%5.6%5.5%5.2%Decrease 5.6%
2014[26]5.1%4.9%5.4%5.5%5.4%4.5%4.8%5.4%5.6%5.5%5.4%5.1%Decrease 5.2%
2015[27]5.0%5.1%4.9%5.1%5.2%4.9%4.8%4.9%5.2%5.2%5.2%5.2%Decrease 5.1%
2016[28]4.7%5.2%5.2%5.4%5.3%4.6%5.0%5.0%5.6%5.8%5.5%5.1%Increase 5.2%
2017[29]5.0%5.3%5.4%5.1%5.1%5.1%5.1%5.0%5.1%5.2%5.2%4.7%Decrease 5.1%
2018[30]4.9%4.8%5.0%5.0%4.6%4.4%4.6%4.5%4.1%4.8%

The average age of the viewers is 48.6 years (as of 2016).[31]

References

  1. Schader, Peer (19 October 2006). "TV Sender Vox: Perfekt berieselt" (in German). Spiegel.
  2. ""Medical Detectives", Hit der Nacht". Quotenmeter (in German). 5 July 2018. Retrieved 17 July 2020.
  3. "Auferstehung als RTL 3". FOCUS Magazin. Vol. 26, no. 1994. 27 June 1994. Retrieved 20 August 2011.
  4. Timo Niemeier (1 September 2012). "Der TV-Markt im August 2012". Quotenmeter.de. Retrieved 4 November 2012.
  5. "KEK/Zuschaueranteile 1993" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 28 June 2017.
  6. "KEK/Zuschaueranteile 1994" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 28 June 2017.
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  10. "KEK/Zuschaueranteile 1998" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 28 June 2017.
  11. "KEK/Zuschaueranteile 1999" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 28 June 2017.
  12. "KEK/Zuschaueranteile 2000" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 28 June 2017.
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  28. "KEK/Zuschaueranteile 2016" (PDF). kek-online.de. Archived from the original (PDF) on 16 February 2018. Retrieved 16 February 2018.
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  30. "KEK/Zuschaueranteile 2018" (PDF). kek-online.de. Archived from the original (PDF) on 25 August 2018. Retrieved 28 August 2018.
  31. Mantel, Uwe (14 March 2017). "Langzeit-Entwicklung des TV-Markts: Wie die Sender gealtert sind - und wer sich dagegen stemmt". dwdl.de. Retrieved 3 November 2017.
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