Development

After finishing and releasing his magnum opus Naan Kadavul in February 2009, Bala, whose previous feature films had all been tragedy drama films dealing with serious and dark subjects,^[7] announced that for his next directorial, he would be moving away from such films and make a full-length light-hearted comedy film.^[8] He was working on its script in the following months, whilst declaring that it will be a double hero subject. Allegedly Bala had come to this decision, since his earlier films, despite receiving critical acclaim, garnered poor or only average box office returns.^[9] During the post-production phase, Bala disclosed that the film was "fun till the last 15 minutes, after which it turns serious", adding that he decided to "change tracks", after several people including his mentor Balu Mahendra advised him to do so.^[10]

Though initially Soundarya Rajinikanth's Ocher Studios were reported to be the producer of the film,^[4] Kalpathi S. Agoram finally took up the project and decided to produce it under the banner of AGS Entertainment. On 25 January 2010, an official press meet was held, where the film's official title was finally revealed and the film's lead female actress as well as the technicians were announced, with which the project official commenced.^[11] During the launch, Bala told that unlike his earlier films, Avan Ivan would have an "extra dose of comedy, besides action and family sentiments."^[11] He had also disclosed that, unlike his earlier films, he will complete Avan Ivan within eight months of time and be ready for a release in late 2010.^[12] According to sources, Bala intended to name the film as Avana Ivan first, but as it was already registered by director Bharath, who was not willing to give away the title, he changed the title to Avan Ivan.^[13]

Casting

For the two lead male characters, who play stepbrothers in the film,^[14] several actors from the Tamil film industry were considered. Real-life siblings Surya and Karthi,^[7] as well as Jeeva and Githan Ramesh were considered for the roles,^[4][15] which were at last won by Arya, renewing his association with Bala after Naan Kadavul, and Vishal Krishna.^[8] Vishal later credited Arya, who were friends even before entering the film industry, for becoming part of the project.^[16] Both actors had to change their looks; they reportedly tonsured their heads for their roles^[17] and kept their looks secretive, avoiding public appearances.^[18] Vishal stated that he sports a squint and wore braces throughout the film.^[19] He reportedly became the first ever actor to attempt a squint look in a feature film,^[16] which was considered for an entry in The Guinness Book of World Records.^[20][21]

Regarding the lead female roles, Bala and his close associates had travelled across entire Tamil Nadu, searching for the right person, who should be preferably a new face and fluent in Tamil language. In late November 2009 in association with Indiaglitz.com, a "heroine hunting" program was conducted through the internet, where women, who were 18 years old and could understand Tamil, could apply for the role.^[22] In November 2009, Varalaxmi Sarathkumar, daughter of actor Sarath Kumar, who would later debut in Podaa Podi alongside Silambarasan, was reportedly roped in for the role.^[23] However, at the official press meet in late January 2009, it was revealed that Janani Iyer, a Chennai-based model, who had appeared in several television advertisements, was chosen for the role of Police Constable and Vishal character's love interest. For another lead female character, Pooja Umashankar, who was also part of Bala's Naan Kadavul,^[24] and Nivedhitha, who had starred in small-budget films Kathai and Porkkalam were initially considered.^[12] Eventually, former Telugu VJ, model and actress Madhu Shalini was finalised,^[25] to portray the role of a college student and the love interest of Arya's character,^[26] while she was also made by Bala to dub for herself.^[27] Meanwhile, businessman-turned-actor R. K. was chosen to play a villainous role.^[28] In May 2010, Suriya was signed to appear in a guest role as himself.^[29][30]

Furthermore, Yuvan Shankar Raja was announced as the music director of the film, joining Bala again after the successful Nandha in 2001.^[11] About replacing his usual music director Ilaiyaraaja by his son, Bala said that since it was a youth-centric film, Yuvan Shankar Raja can "bring the right feel".^[9] Suresh Urs, who had worked on all Bala films since Nandha, was roped in as the film's editor, while Arthur A. Wilson remained the cinematographer. S. Ramakrishnan was assigned to write the dialogues, after J. S. Ragavan and professor Gnanasambanthan were approached.^[31]

Filming

Bala, whose films usually take several years to get completed and released, disclosed that this film, however, would be finished in eight months time.^[4] The film's shooting, which was supposed to commence on 10 February 2010 in Tenkasi and Shenkottah and to be completed in two schedules,^[4] started with a slight delay nine days later in Courtallam,^[32] where a major portion was shot.^[12] Almost the entire film was shot in and across Theni,^[25] with minor portions being filmed in Ambasamudram,^[33] and Chennai at the Kilpauk Medical College Hospital.^[34] The climax part was filmed at the last, which was completed by late January 2011 and with which Vishal had finished his portion.^[35][36] The entire shooting was completed in early February,^[37][38] with Vishal later confessing that he was the sole reason for the delay in completion.^[39] The film took almost 200 days to complete but became Bala's fastest shoot nonetheless.^[40][41] From 10 February 2011, the dubbing and post-production works commenced.^[42]

Critical response

The film received mixed reviews from critics. Behindwoods gave two and a half out of five stars citing that the film had a "loose screenplay" but was compensated by a "power packed performance" by the actors. The reviewer compared Arya and Vishal Krishna saying "Unlike Vishal, Arya doesn’t have much scope over performance, but manages to remain under spotlights with his rib-tickling comedy tracks and dialogue delivery. Although we have the signature as 'A Film By Bala' during final credits, it's worth mentioning that the film completely belongs to Vishal."^[57] A reviewer from in.com gave three and half out of five and said that the movie is a "definite watch for Bala's followers and to watch the new Vishal emerge as a performer". Further praising Vishal, the critic stats, "there is no doubt that from the beginning of the making of the film, there has been so much riding on Vishal's character as he has been playing the role of a squint and has done a fab job."^[66] Rohit Ramachandran of nowrunning.com gave it two out of five stars stating that "Avan Ivan, in the end, is Vishal and Arya battling for recognition in the acting arena."^[67] Supergoodmovies also gave three and a half stars and concluded that "Avan Ivan will not let down the audience. Though not a typical Bala film, a feel of joy creeps as we watch the film. It is one of the best technically made movies by Bala so far."^[68]

Rediff gave two and a half out of five and wrote that "Avan Ivan does have, at its heart, a nice storyline with plenty of comic elements. But director Bala doesn't really capitalize on its strengths, and never pulls you into the story except in parts which is disappointing, as he is among today's trend-setters in Tamil cinema."^[69] Malathi Rangarajan from The Hindu claimed that "the intermission leaves you wondering at the frivolousness and facileness of the story that's very much unlike Bala. Nothing much happens in the first hour or so. Thankfully, he makes amends with a riveting climax."^[70] A critic from Oneindia.in cited: "Watch the film for the expression of 'Nava Rasas' just after the interval bang and the climax scene and you will get a feel that it is a 100 per cent paisa vasool."^[71] Chennai Online's reviewer stated that Bala had "attempted to provide us with a film that has comical elements as its major strength. He has gone overboard and failed to present it with coherent script. As a result the movie turns out to be a disappointing experience despite having stunning performances",^[72] while Indiaglitz commented: "All said, Avan Ivan is not a typical Bala film, and it has its own dull moments, courtesy clichéd scenes and dragging second half. But it also has many ingredients to entertain the masses."^[73] CNN-IBN wrote: "Overall Avan Ivan suffers from a sloppy script despite having some fine performances. The lack of balance between Bala's emphatic portrayal of different kind of life and his effort to provide fun is the major problem of the movie. The fun becomes farce and the seriousness turns out to be ineffective."^[74] The movie naturally transits to a strong climax which leaves an impact for a while in the viewers.

Box-office

Avan Ivan had a solo release on 17 June 2011 in almost 700 screens worldwide.^[75][76] The film opened across 350 screens in Tamil Nadu and collected ₹ 8.9 million in the opening weekend at the Chennai box office.^[77] According to Sify, the film had earned a distributor share of ₹ 8.3 million from 18 Chennai screens.^[78] At the end of the third weekend, the film had earned ₹ 46.5 million in Chennai.^[79] Its dubbed Telugu version, Vaadu Veedu released simultaneously with the Tamil version,^[64] and grossed an estimated ₹ 15 million in the opening weekend in Andhra Pradesh,^[80] while collecting around ₹ 5 million in Nizam area only, which was considered a remarkable figure for a dubbed release.^[81] The dubbed version had reportedly earned ₹ 40 million in Andhra Pradesh,^[82] outclassing original Telugu ventures.^[83][84] In the United Kingdom, the film was released by Ayngaran International across 14 screens and collected $49,921 in the first three days, opening at 15th place.^[3] At the end of the second weekend, the film had earned $80,933 overall in UK. FiveStar distributed the film in Malaysia in 32 theatres, where it grossed $232,781 in the first weekend, opening at fourth.^[2]