 | |
| Type | Private |
|---|---|
| Industry | Bicycles |
| Founded | 2018 |
| Headquarters | Lille, France |
Key people | Nicolas Pierron (brand director) |
| Products | Bicycle and Related Components |
| Parent | Decathlon |
| Website | https://www.vanryselcycling.com |
Van Rysel Cycling, better known as Van Rysel, is a French brand of high end road bikes, founded by Decathlon in 2018.
History
The name "Van Rysel" translates from Flemish to 'From Lille.' This choice is a tribute to Decathlon's headquarters in Lille and the place where the bikes are designed, assembled, and tested. The nearby Roubaix and Flanders cobbles serve as a testing ground for quality and performance.
Decathlon has a rich cycling history, dating back decades. Formerly known as B'Twin, Van Rysel collaborated with professional teams like Cofidis and AG2R Prévoyance from 2000 to 2008, accelerating the development of bikes, textiles, and helmets.[1]
These partenerships influenced the design of Decathlon's bikes today. While the Triban, the other Decathlon cycling brand, range prioritizes comfort, Van Rysel aims for performance, catering to both professional and amateur cyclists with high standards. All frames, whether aluminum or carbon fiber, are assembled at the Lille factory after manufacturing with global partners.
In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team will be called Decathlon-AG2R La Mondiale from 2024. Decathlon will also be replacing BMC as the bike supplier of the team, with the team using Decathlon's Van Rysel bikes. Citroën will stay on as the team's official car supplier.[2]
Products
Leading the latest lineup is the Van Rysel Ultra 940 CF Shimano Dura-Ace, taking over from the 2018 B'Twin equivalent. This bike boasts a full carbon frame, Shimano Dura-Ace gears, and Zipp 303 clincher wheels with Vittoria Corsa tires. The bike is rounded out with Fizik and Deda components.[3][4]
In addition to the new bikes, there is a clothing and shoe collection under the Van Rysel brand, based on the success of the established B'Twin brand.
In December 2023, Decathlon launches a new ultra-light electric road bike with the E-EDR AF APEX AXS 12S.[5]
Sponsorship
Since 2023 Van Rysel has been sponsoring Van Rysel–Roubaix–Lille Métropole as a title sponsor.[6]
In September 2023, it was officially revealed that in 2024 Decathlon will replace Citroën as title sponsor for Decathlon AG2R La Mondiale Team and Van Rysel will be their new bicycle supplier.[7]
References
- ↑ "Decathlon launches Van Rysel brand following rebrand late last year". Cycling Weekly. 24 January 2019. Retrieved 18 December 2023.
- ↑ Decathlon (2023-11-27). "DECATHLON x AG2R LA MONDIALE". Decathlon United. Archived from the original on 2023-12-18. Retrieved 2023-12-18.
- ↑ "The birth of Van Rysel: road bikes designed for performance". cyclist.co.uk. Retrieved 18 December 2023.
- ↑ "Here's everything we know about the new Decathlon Van Rysel range". Bike Radar. Retrieved 18 December 2023.
- ↑ "Decathlon lance un vélo électrique de route ultra léger avec ce deux roues Van Rysel". Les Numeriques. Retrieved 25 December 2023.
- ↑ "Un nouveau sponsor pour Roubaix-Lille Métropole" (in French). directvelo.com. 15 May 2023. Retrieved 18 December 2023.
- ↑ "AG2R Citroën will ride Decathlon's Van Rysel bikes in 2024, plus more details + pics of all new road racers". road.cc. 25 September 2023. Retrieved 18 December 2023.
External links
