Vinicius and Tom
Vinicius (left), the mascot of the Olympics, and Tom (right), the mascot of the Paralympics
Mascots of the 2016 Summer Olympics and 2016 Summer Paralympics (Rio de Janeiro)
CreatorLuciana Eguti and Paulo Muppet (Birdo)
SignificanceA Brazilian hybrid animal and a Brazilian plant

Vinicius ([viˈnisjus]; sometimes Vinícius[1]) is the official mascot of the 2016 Summer Olympics, and Tom is the official mascot of the 2016 Summer Paralympics. Both events were held in Rio de Janeiro, Brazil. The mascots were created by São Paulo-based animation company Birdo, which was selected by a national tender process that began in November 2012. Vinicius' design represents Brazilian fauna, combining aspects of cats, monkeys, and birds, while Tom's design represents Brazilian flora.

Tenders to create the mascots were only accepted from Brazilian companies. The final designs were unanimously selected in August 2013 by a panel of judges comprising media professionals and representatives from various Olympic organizations. They were revealed to the public without names on 23 November 2014. Following a three-week online vote which ended on 14 December 2014, the public named the two mascots after Vinicius de Moraes and Antônio Carlos "Tom" Jobim, the co-writers of the 1962 bossa nova song "The Girl from Ipanema".

Media involving the mascots includes various merchandise and a series of two-minute animated shorts that were broadcast on Cartoon Network Brazil. Plush dolls of Vinicius were provided to coaches during the Olympic wrestling events to throw into the ring when they wished to challenge a referee's call, a practice many observers found humorous. All Paralympic medalists received a plush doll of Tom, with the leaves on Tom's head the same color as their respective medals. Multiple observers have praised the appearance of the mascots.

History

Creation and development

Tenders to create the mascots of the 2016 Summer Olympic and Paralympic Games in Rio de Janeiro, Brazil, were requested in November 2012.[2] The tender process involved design, illustration, animation, and advertising firms exclusively from Brazil, in order to ensure a "Brazilian-flavoured design".[3] Directors from the Brazilian film festival Anima Mundi served as consultants in the process.[4] The Rio 2016 organizers sent the agencies involved a list of 17 guidelines, among which were:

... the mascots need to reflect the local culture, but must also be universally understood; they should be aligned with the brand direction of the Rio 2016 logos and with the values of the Olympic and Paralympic movements; they must represent universal values, such as friendship, respect and fair play; they must speak to children in particular, but also resonate with adults.[3]

The organizers selected three proposed mascot designs and subjected them to a perception survey with children aged six to twelve in Rio de Janeiro and São Paulo. The organizers presented each of the three potential mascots to the children, who were unaware that the designs were candidates for the Rio 2016 mascots and were told only about their fictional backgrounds and personality traits. The children responded with comments such as "'This is my friend', 'This one seems stuck-up', 'This one has cool hair'; and 'That one looks silly'".[3] The organizers used the children's comments to improve the mascot designs.[3]

In August 2013, a panel of judges was formed to select the final mascots, comprising representatives of the organizers of Rio 2016, the International Olympic Committee, the Brazilian Olympic Committee, and the Brazilian Paralympic Committee, along with professionals in the fields of animation, illustration, advertising and market research.[3] The judges unanimously chose a set of two mascots, one for the Olympic Games and the other for the Paralympic Games,[3] created by Birdo, a São Paulo-based animation company.[4] After a search of existing intellectual property confirmed that the mascot designs were original, Birdo and the organizers began to create content featuring the mascots, working in secrecy.[3][5]

Naming and unveiling

On 22 November 2014, in preparation for the unveiling, the Rio 2016 organizers held a press event in which costumes of the mascots of past Olympic and Paralympic Games visited Rio de Janeiro to meet the new mascots of the Rio 2016 Games.[6][7] The mascots were revealed to the public on 23 November 2014, the names to be determined by an online public vote.[4] There were three candidates in the vote:

On 24 November 2014,[9] the mascots appeared publicly in costumes for the first time at the Ginásio Experimental Olímpico Juan Antonio Samaranch, a school in Rio motivated by the 2016 Summer Olympics and established for talented young athletes.[10] After a three-week voting period, the names "Vinicius and Tom" won over "Oba and Eba" and "Tiba Tuque and Esquindim" on 14 December 2014, tallying 44 percent of 323,327 votes.[11]

Use of Vinicius in Olympic wrestling events

A referee in men's Greco-Roman 85 kg wrestling picks up a plush doll of Vinicius, thrown by coaches into the ring at Rio 2016 to challenge referee calls.

In wrestling, coaches may challenge a referee's call by throwing a predetermined "soft object" into the ring.[12] Although this is normally a foam brick, wrestling rules do not specify what the soft object must be.[13][14] During the 2016 Olympic wrestling events, the organizers provided coaches with soft plush dolls of Vinicius to throw into the ring when they wished to challenge a call.[15][16][17] One wrestler's coach received a Vinicius doll with a red shirt, while the opponent's coach received one with a blue shirt.[14]

Many observers found the practice humorous.[16][17][13] Luke Meredith, a writer for the Associated Press, wrote that it "has already led to a few amusing moments where a coach, enraged with a call gone against his wrestler, had to reach for a tiny stuffed animal and fling it across the mat to get the referee's attention."[15] NBC Sports commentators for their Olympic coverage began referring to Vinicius as "the challenge mascot."[13] Dustin Nelson, a news writer for the website Thrillist, wrote that the mascot took "a little of the anger out of a challenge."[12] Jason Bryant, the in-house commentator for wrestling at the 2016 Olympics, was slightly surprised to see the practice at the Olympics, given the emphasis there on "protocol", but he eventually commented that it does not matter what the challenge object is, particularly if it has cultural significance to the location of the competition.[14] Coach Mike Malinconico argued that the practice does not belong at the Olympic Games, stating, "The fate of one of my athletes who has been training for this specific moment for four years hangs in the balance of a referee's error. And I have a stuffed animal in my hands."[14]

Characteristics

Brazilian lyricist and poet Vinicius de Moraes (1913–1980), namesake of the 2016 Olympic mascot

Vinicius, named after Brazilian lyricist Vinicius de Moraes, is the Olympic mascot.[10] Vinicius's design represents Brazilian wildlife, combining "the agility of cats, sway of monkeys and grace of birds."[4] The character's arms and legs can stretch unlimited distances.[4] Vinicius's mission is "to spread joy throughout the world and celebrate the friendship that flourishes between people from all over the world" at the Olympic Games.[18]

Tom, named after Brazilian musician Tom Jobim, is the Paralympic mascot.[19] Tom's design represents the plants of Brazilian forests. Any object can be pulled out of the leaves on Tom's head.[20] His mission is "to inspire everybody to use creativity and determination to always reach further and have fun."[18]

According to their fictional backstories, Vinicius and Tom "were both born from the joy of Brazilians" after the International Olympic Committee selected Rio de Janeiro to host the 2016 Summer Olympics and Paralympics.[21] Brand director Beth Lula stated that the mascots are intended to reflect the diversity of Brazil's culture and people.[20] The mascots' namesakes, Vinicius de Moraes and Tom Jobim, co-wrote the 1962 bossa nova song "The Girl from Ipanema".[22][23]

Media

Animated shorts

Logo

A series of animated adventure shorts called Vinicius e Tom – Divertidos por Natureza ("Vinicius and Tom – Fun by Nature"[24] or "Vinicius and Tom – Natural Entertainers"[25]) began broadcasting on Cartoon Network Brazil on 5 August 2015.[26] The shorts are also available to view on the official website as well as on YouTube, as uploaded by the Organizing Committee's YouTube channel. The series consists of 32 two-minute episodes and is the third television cartoon series based on Olympic mascots and the first such cartoon created in the Americas.[24] The show follows Vinicius and Tom as they live in Brazilian forests and cities.[24] In the series, the mascots are occasionally joined by the "Carioca Sisters" (Portuguese: Irmãs Cariocas): Bela, Sol, and Vida.[27]

The series is designed to promote the mascots. Turner Broadcasting System, the owner of Cartoon Network, invested US$750,000 in the series. Cartoon Network helped to coproduce the series, having won an open competition held by the Rio 2016 organizers to select a collaborator for the series.[25] Brand director Beth Lula stated that the mascots "are one of the principal methods of engaging the public with the Games. The cartoon will give them life, reinforcing the emotional link of the public with the event."[26] Although the series is targeted towards children, Sylmara Multini, Director of Licensing and Retail for the Rio 2016 Organizing Committee, stated that it will attract adults too.[26]

Merchandise

Paralympic medalists in women's 57 kg judo hold plush dolls of Tom, with the leaves on Tom's head colored to correspond with their medals.

The mascots were included among the merchandise of the Rio 2016 Games, ranging from a Lego kit to life-size dolls.[28] During the Paralympic events, medalists received stuffed toys of Tom, with the leaves on the dolls' heads colored in gold, silver, or bronze to correspond with their medals.[29] The Lego kit featuring Vinicius and Tom is the first time Lego made a commercial version of the official mascots of the Games.[30] An employee at a Rio 2016 merchandise store commented that the mascots were "the most popular thing by far. ... Kids and adults all love them, especially Vinicius, he is the favourite."[28]

The Rio 2016 Organizing Committee originally estimated that the mascots could make up 25 percent of licensed merchandise sales in Rio.[26] Overall, merchandise sales were 11 percent higher than the original targets, according to Rio 2016 spokesperson Mario Andrada.[31] Two products, a hat in the shape of Vinicius's head and a pair of Havaianas bearing Vinicius, were, respectively, the best-selling and second-best-selling merchandise items during the 2016 Summer Olympics.[31] Reporting for state broadcaster China Central Television (CCTV), Lucrécia Franco at what was CCTV America back then commented that merchandise of the mascots, among other Olympic merchandise, has contributed to strengthened trade relations between China and Brazil.[32]

Reception

Vinicius at the Barra Olympic Park in Barra da Tijuca, photographed in August 2015

Julia Glum, in an article in the International Business Times, wrote that the "mascot for the Olympic Games is almost always strange-looking, and Rio de Janeiro is no exception. ... though they're by far not the craziest Olympic animals to ever exist ..."[33] In an article published by Mic, Brianna Provenzano referred to the mascots as "lovable", describing their appearance as "sweet and simple" and highlighting their symbolisms for the animals and plants of Brazil.[34] However, Charlotte Wilder, a writer on USA Today's sports column For The Win, was unimpressed by Vinicius's design, stating, "Whoever was in charge of coming up with this creature of the huge hands and feet did exactly what it looks like, which is mash up a bunch of animals, video game characters, and cartoons, stuff it with some synthetic filling, and call it day."[35] Robert John Young, Professor of Wildlife Conservation at the University of Salford, criticized Rio 2016 for failing to capitalize on environmental protection by "inventing" mascots, rather than using actual animal species.[36] Young also criticized the organizers for not offering a female name in the public vote.[36]

Usain Bolt carries a plush doll of Vinicius after winning the men's 100 metre event.[37]

On the other hand, Carlos Merigo wrote on Brazilian website B9 that the mascots bring back "the colorful, loving and fun atmosphere that marked the Olympic mascots over the decades", calling them a "return to origins" following the "shapelessness" of Wenlock and Mandeville, the mascots of the 2012 Summer Olympics in London.[38] Neha Prakash, writing on digital media website Mashable, wrote that, compared to the "terror" of the mascots of the 2014 Winter Olympics, Vinicius and Tom "are more nostalgia-inducing than nightmarish".[39] Multiple observers compared the art style of the mascots to that of the Pokémon franchise,[36][39][10] while Stephen Wood, in an article on the history of Olympic mascots published by Paste, likened them to the style of Adventure Time, an American animated television series.[40] In an entry about 2000 Summer Olympics' unofficial mascot Fatso the Wombat on Slate's culture blog Brow Beat, Matthew Dessem wrote that there were no glaring issues with the mascots when compared to previous Olympic mascots: "Like the best Olympic mascots of yore, Vinicius and Tom are well-suited to plush toys and licensing deals and will be completely forgotten within a year."[41] Leila Cobo, in an article published by Billboard, praised the organizers of Rio 2016 for "celebrating music in a most joyful and profound way" by naming the Olympic mascot after Vinicius de Moraes.[42]

See also

References

  1. ↑ The official website of the mascots uses Vinicius (without diacritics); however, some Portuguese secondary sources use Vinícius (with an accent over the second "i"). See:
    • "Mascotes Rio 2016 - Site Oficial". Rio 2016 (in Portuguese). Archived from the original on 22 September 2016. Retrieved 16 August 2016.
    • Malta, Jéssica (5 August 2016). "Começa o reinado de Vinícius e Tom, mascotes dos Jogos Rio-2016". Hoje em Dia (in Portuguese). Retrieved 16 August 2016.
    • GloboEsporte.com (14 December 2014). "Vinícius e Tom são os nomes escolhidos para os mascotes de 2016". Globo.com (in Portuguese). Globo Comunicação e Participações. Retrieved 16 August 2016.
  2. ↑ "Rio 2016 Mascot Vinicius - Origin, Design and Photos". Olympic.org. International Olympic Committee. Retrieved 22 August 2016.
  3. 1 2 3 4 5 6 7 Martins, Tânia (18 November 2014). "Coming soon, the Rio 2016 mascots…". Field of Play (Rio 2016 Official Blog). Rio 2016. Archived from the original on 21 February 2015. Retrieved 22 August 2016.
  4. 1 2 3 4 5 "Meet the Rio 2016 Olympic and Paralympic Games mascots and help choose their names". Rio 2016. 23 November 2014. Archived from the original on 10 October 2016. Retrieved 25 July 2016.
  5. ↑ "Mascotes Rio2016". Birdo Studio. Archived from the original on 18 March 2016. Retrieved 7 September 2016.
  6. ↑ Hearst, Chesney (22 November 2014). "Famous Olympic Mascots in Rio de Janeiro". Rio Times Online. The Rio Times/Brazil News Agency. Retrieved 16 September 2016.
  7. ↑ Olympic mascots visit Rio de Janeiro – video (Online video). The Guardian. 21 November 2014. Retrieved 22 August 2016.
  8. ↑ "Rio 2016 Mascots - Vote". Rio 2016. Rio 2016 Organizing Committee. Archived from the original on 26 November 2014. Retrieved 15 September 2016.
  9. ↑ "Rio Olympics mascots for the 2016 Summer Games". Newsday. 25 July 2016. Retrieved 14 August 2016.
  10. 1 2 3 Johnston, Abby (30 July 2016). "What Does Vinicius Mean? The Rio Olympics Mascot Pays Tribute To A Famous Brazilian". Bustle. Retrieved 8 August 2016.
  11. ↑ "Rio 2016 Olympic and Paralympic mascots named Vinicius and Tom by public vote". Rio 2016. 14 December 2014. Archived from the original on 10 October 2016. Retrieved 8 August 2016.
  12. 1 2 Nelson, Dustin (15 August 2016). "Who keeps throwing stuffed animals into wrestling matches?". Thrillist. Thrillist Media Group. Retrieved 21 August 2016.
  13. 1 2 3 Stites, Adam (14 August 2016). "Mystery solved: Why are stuffed animals being thrown in Olympic wrestling?". Yahoo! Sports. Yahoo. Retrieved 21 August 2016.
  14. 1 2 3 4 Gordon, Aaron (17 August 2016). "Olympic Wrestling Uses Stuffed Animals for Replay Challenges". Vice Sports. Vice Media. Archived from the original on 17 August 2016. Retrieved 22 August 2016.
  15. 1 2 Meredith, Luke (14 August 2016). "Challenged: Olympic mascot Vinicius finds rough new role in wrestling". AP Rio 2016 Summer Games. Associated Press. Archived from the original on 16 August 2016. Retrieved 16 August 2016.
  16. 1 2 Hendricks, Maggie (14 August 2016). "Olympic wrestling is using a stuffed animal for its challenge flag". For The Win. USA Today. Retrieved 21 August 2016.
  17. 1 2 Dator, James (17 August 2016). "Why are wrestling coaches throwing stuffed mascots on the mat in Rio?". SBNation.com. Vox Media. Retrieved 21 August 2016.
  18. 1 2 "Rio 2016 Mascots". Rio 2016. Archived from the original on 24 August 2016. Retrieved 8 August 2016.
  19. ↑ Rio 2016 (15 December 2014). "Rio 2016 Paralympic mascot named 'Tom'". Official Website of the Paralympic Movement. International Paralympic Committee. Retrieved 8 August 2016.{{cite web}}: CS1 maint: numeric names: authors list (link)
  20. 1 2 "Rio 2016: Olympic and Paralympic mascots launched". BBC Sport. BBC. 24 November 2014. Archived from the original on 21 August 2016. Retrieved 18 December 2014.
  21. ↑ Quarrell, Dan (22 July 2016). "2016 Rio Olympics: Biggest stars, dates, schedule, mascots, logo, Usain Bolt 'triple triple', Zika". Eurosport. Retrieved 25 July 2016.
  22. ↑ Cavalcanti, Paulo (2009). "As 100 Maiores Músicas Brasileiras - "Garota de Ipanema"". Rolling Stone Brasil (in Portuguese). Spring. Archived from the original on 7 January 2014. Retrieved 6 January 2014.
  23. ↑ Braga, Glauco (18 May 2016). "Vinicius e Tom dão nome aos mascotes da Rio/2016". ATribuna.com.br (in Portuguese). Convergence Works. Retrieved 16 August 2016.
  24. 1 2 3 "Rio 2016 mascots to become characters in new Cartoon Network series in Brazil". Rio 2016. 21 June 2015. Archived from the original on 21 September 2016. Retrieved 25 July 2016.
  25. 1 2 Rio 2016 (22 June 2015). "Rio 2016 mascots to star on Cartoon Network". Official website of the Paralympic Movement. International Paralympic Committee. Retrieved 22 August 2016.{{cite web}}: CS1 maint: numeric names: authors list (link)
  26. 1 2 3 4 Race, Loretta (6 July 2015). "2016 Rio Mascots to Star in Own Cartoon Network Series". Swim Swam. Swim Swam Partners. Retrieved 22 August 2016.
  27. ↑ "'Carioca Sisters' to join Rio 2016 mascots in new series on Cartoon Network". Rio 2016. Rio 2016 Organizing Committee. 4 August 2015. Archived from the original on 22 September 2016. Retrieved 22 August 2016.
  28. 1 2 Wheeler, Alice (10 August 2016). "Rio Merchandise Superstores Doing Booming Business". Around the Rings. Rio de Janeiro. Archived from the original on 22 August 2016. Retrieved 22 August 2016.
  29. ↑ "Rio 2016 unveils innovative medals for Paralympic Games". Rio 2016 Organizing Committee. Archived from the original on 20 December 2016. Retrieved 12 September 2016. Verification can be found in the caption of one of the photographs in the article.
  30. ↑ "Mascots Tom and Vinicius debut Lego look for Rio 2016". Rio 2016. 5 October 2016. Archived from the original on 27 August 2016. Retrieved 16 August 2016.
  31. 1 2 Wyshynski, Greg (21 August 2016). "What were the top 3 best-selling items at Rio Olympics?". Yahoo Sports. Yahoo. Retrieved 16 September 2016.
  32. ↑ "Trade cooperation between Brazil and China in summer Olympic Games". CCTV America. 12 August 2016. Retrieved 16 August 2016.
  33. ↑ Glum, Julia (5 August 2016). "Meet Olympics Mascot Vinicius: Facts About The Rio 2016 Character Promoting The Summer Games". International Business Times. IBT Media. Retrieved 16 August 2016.
  34. ↑ Provenzano, Brianna (30 July 2016). "Who Are the Rio 2016 Olympics' Mascots? What to Know About Vinicius and Tom". News.Mic. Mic. Retrieved 16 August 2016.
  35. ↑ Wilder, Charlotte (4 August 2016). "The Rio Olympics mascot is totally bizarre, but Olympics mascots are never normal". For the Win. USA Today. Retrieved 16 August 2016.
  36. 1 2 3 Young, Robert John (28 November 2014). "Pokémon-style Rio 2016 mascots will do nothing to help Brazilian wildlife". The Conservation. The Conservation US. Retrieved 22 August 2016.
  37. ↑ Plaschke, Bill (14 August 2016). "Usain Bolt is electrifying both during and after winning his third 100-meter gold". Los Angeles Times. Retrieved 26 August 2016.
  38. ↑ Merigo, Carlos (4 August 2015). "Assista a abertura de "Vinicius & Tom – Divertidos por Natureza", desenho animado dos mascotes Rio 2016". B9 (in Portuguese). Brainstorm 9. Retrieved 18 August 2016.
  39. 1 2 Prakash, Neha (25 November 2014). "Everyone thinks the Rio 2016 Olympic mascots look like Pokemon". Mashable. Retrieved 16 September 2016.
  40. ↑ Wood, Stephen (21 August 2016). "A Brief History of Olympic Mascots". Paste Magazine. Paste Media Group. Retrieved 16 September 2016.
  41. ↑ Dessem, Matthew (6 August 2016). "History's Greatest Olympic Mascot Is Fatso the Fat-Arsed Wombat". Brow Beat. Slate. Retrieved 16 August 2016.
  42. ↑ Cobo, Leila (1 August 2016). "5 Things to Know About Vinicius de Moraes, Inspiration Behind Rio's Olympic Mascot". Billboard. Billboard. Retrieved 16 August 2016.
Wikimedia Commons has media related to Vinicius and Tom.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.