Vinyl of the day, or #vinyloftheday, is a website and an online community that aims to bring vinyl and music collectors together. It is currently one the biggest vinyl community in Southeast Asia, with a growing presence in the rest of Asia.

It consists of a digital content arm, marketplace, as well as a mobile app.

History

#vinyloftheday was established in 2013.

It started as a collaborative ‘social visual’ project by Singapore-based fans of music and DJs/Producers Kurt, Darren Dubwise and Gerald Ang.^[1]

Most of the #vinyloftheday's employees are working DJs, producers, musicians, and music curators.^[1]

Today, #vinyloftheday has evolved into a marketplace, and has a mobile app on Google Play Store and Apple App Store.

Digital Content Arm

The digital content arm aims to document vinyl collectors in their environment; and also feature music pieces, individuals, collectives and their experiences of the analogue world through various online and physical platforms as well as music-related news.

Taking a community-driven approach, #vinylofthday has grown to have a strong presence on social networks like Facebook and Instagram.^[2]

Marketplace

#vinyloftheday also consist of an online store selling records, used vinyl, turntables, and merchandise. Marketplace is launched on 9 March 2017. Currently it's only available for iOS with Android version coming soon.

Events and Collaborations

A strong supporter of the arts and culture scene, #vinyloftheday is also active in building the community offline, and has been featured by the Singapore Memory Project.^[3]

In 2013, it launched Record Store Day, in collaboration with Vinylicious Record Store, a first of its kind in Singapore and Southeast Asia.^[4]

It also regularly holds vinyl parties in underground fashion/skate shops in Shanghai, China; and is involved in cultural events such as Keong Siak Festival 2016 in Singapore.^[5]

References