WCID
Broadcast areaElmira-Corning area
Frequency100.9 MHz
BrandingFamily Life Network
Programming
FormatChristian radio
Ownership
Owner
WCIM
History
First air date
1970 (as WQIX)
Former call signs
WQIX (1969–1995)
WPGI (1995–2020)
WMTT-FM (2020–2021)
Technical information[1]
Licensing authority
FCC
Facility ID10688
ClassA
ERP3,800 watts
HAAT75 meters (246 ft)
Transmitter coordinates
42°12′00″N 76°51′30″W / 42.20000°N 76.85833°W / 42.20000; -76.85833
Translator(s)92.5 MHz W223BR (Ithaca)
Links
Public license information
WebcastListen Live
Websitewww.familylife.org

WCID (100.9 FM) is a radio station broadcasting a Christian radio format from Family Life Network. Licensed to Horseheads, New York, United States, the station serves the Elmira-Corning area. The station is owned by Family Life Ministries.[2]

History

The station originated in 1970, with call letters WQIX, with a modern country format. Studios were in Horseheads, shared with sister AM WIQT, and transmitter on Prospect Hill north of the village. Construction was by Chief Engineer C Michael Scullin with John Mulligan. It was owned then by retailer Manny Panosian and John Arikian, dba Chemung County Radio. Program Director was David G. Ridenour and General Manager Bob Johnson. During the first part of the 21st century, WPGI shared the "Big Pig" branding with sister station WPIG in Olean, New York, both stations being owned by Backyard Broadcasting.

Along with the rest of Backyard Broadcasting's New York assets, the station was sold to Community Broadcasters, LLC effective August 26, 2013, at a price of $3.6 million. On October 1, 2013, the then-WPGI dropped its cross-branding with WPIG, as well as all of the station's jocks, and took on the brand "100.9 The Wolf" with the same format.[3]

WPGI, along with the other stations in Community Broadcasters' Southern Tier portfolio, was sold to Seven Mountains Media in January 2019.[4]

On July 3, 2020, WPGI flipped to classic rock as "101 The Met", as part of a five-station format swap, where WMTT moved from 94.7 to 820/101.3, with 100.9 starting to simulcast the new WMTT. WPGI had changed its call letters to WMTT-FM on June 25, 2020, to reflect this change. WPGI's former country format moved to 94.7 (renamed WQBF), WCBF (96.1), and WOBF (97.1) as "95-96-97 Bigfoot Country".[5]

On June 15, 2021, WMTT-FM changed its format from classic rock (which moved back to 94.7, as well as WENI-FM 92.7) to Family Life Network's religious format under new WCID calls.[6]

References

  1. "Facility Technical Data for". Licensing and Management System. Federal Communications Commission.
  2. "WCID Facility Record". United States Federal Communications Commission, audio division.
  3. "WPGI Rebrands as the Wolf".
  4. "Mittman, Leven Agree To Exit Twin Tiers | Radio & Television Business Report". 9 January 2019.
  5. "Seven Mountains Media Flips Five Stations in Elmira".
  6. Seven Mountains Media Makes Multiple Frequency Shifts In Elmira/Corning Radioinsight - June 7, 2021


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