 | |
| Broadcast area | Lima, Ohio |
|---|---|
| Frequency | 103.3 MHz |
| Branding | Mix 103.3 |
| Programming | |
| Format | Adult contemporary |
| Ownership | |
| Owner |
|
| WBKS, WIMA, WIMT, WZRX-FM | |
| History | |
First air date | 1998 |
Former call signs | WLVZ (1996-1997) WCKY (7/1997-11/1997) |
| Technical information | |
| Facility ID | 37499 |
| Class | A |
| ERP | 1,950 watts |
| HAAT | 170 meters (560 ft) |
| Links | |
| Webcast | Listen Live |
| Website | mix1033.iheart.com |
WMLX (103.3 FM "Mix 103.3") is a commercial radio station licensed to St. Marys, Ohio. It airs an AC format. Its studios and offices are located on West Market Street in Lima, Ohio, and its transmitter is located just outside Buckland, Ohio.
The station began broadcasting in December 1997 with 10,000 songs in a row. Phil Austin was the first Program Director, who brought the station to life. The station garnered top ratings, becoming number one by Spring of 1999 in the Adult 25-54 demographic[1] with its Hot AC mix of music and top rated on-air personalities. These included Phil Austin and Kathy Hague-Fisher (who moved on to national TV in December 2006). Renee Scott is now PD of Mix 103.3, along with other CC Lima stations.
The station made a move to be completely without live announcers starting December 11, 2006 and has remained so since.
The "Mix" branding is also used by several other Clear Channel-owned stations in Ohio, including WMMX in Dayton and WDFM in Defiance.
Former local on-air personalities
- Phil Austin, Kathy Hague, Renee Scott, Missy Simms, Randy Hughes, Jim E., Tony Day, and Joey Lane.
See also
References
- ↑ Arbitron Spring 1999 Lima, OH Adults 25-54
External links
- MIX 103.3 website
- WMLX in the FCC FM station database
- WMLX in Nielsen Audio's FM station database
40°38′02″N 84°12′29″W / 40.634°N 84.208°W