WRHD
Broadcast areaGreenville, North Carolina
Frequency94.3 MHz (HD Radio)
Branding94.3 The Game
Programming
FormatSports
SubchannelsHD2: WNBU simulcast (Rhythmic Oldies)
Ownership
OwnerInner Banks Media
WRHT, WTIB, WNCT-FM, WNBU
History
First air date
1974 (as WRQR)
Former call signs
WRQR (1974-1996)
WGPM (1996-2004)
WWGL (2004-2005)
WWNK (2005-2008)
WTIB (2008-2010)[1]
Technical information
Facility ID26020
ClassA
ERP3,900 watts
HAAT124 meters (407 ft)
Translator(s)HD2: 102.7 W274CK (Winterville)
Links
WebcastListen Live
Website943thegame.com
groovinfm.com (HD2)

Producers Phillip Pilkington, Dominic Kasulke, Joe Samson, and Scott Rogers

WRHD (94.3 MHz, "94.3 The Game") is a commercial FM radio station in Farmville, North Carolina. It is owned by Inner Banks Media and airs a sports radio format. WRHD carries programming from the Fox Sports Radio Network and airs the syndicated "Dan Patrick Show" middays. WRHD is the "flagship" station for East Carolina University Athletics and Playfly Sports.[2] WRHD carries every East Carolina Football and Men's Basketball game as well as Inside Pirate Athletics through the ECU Sports Network. WRHD is also the exclusive home of East Carolina Baseball and Women's Basketball.

History

In 1989, Henry Hinton started New East Communications of Greenville, North Carolina. The company's stations were WGPM 94.3, WCZI and WKQT. WKQT was sold in 1996.[3] In 2003, Archway Broadcasting Group, LLC, bought WGPM and WCZI and announced its acquisition of four Greenville market stations--WRHT, WCBZ, WNBR and WZBR—from Eastern North Carolina Broadcasting Company, Inc for $6.5 Million.[4]

This station was once called WRQR. Later, with the letters WWGL, together with WWEA (formerly WNBR), this was a country music station as "Eagle 94". Then WWEA became WWHA and WWGL became WWNK. The stations were "Hank FM". Inner Banks Media LLC Bought WWHA and WWNK as part of a cluster of stations from Archway for $4.5 million in March 2007.[5] WWHA and WWNK were hot adult contemporary for a short time before switching to new letters and separate formats. WTIB moved to 103.7 FM on March 15, 2010 with WRHD taking the 94.3 frequency.[1][6]

On August 11, 2014, WRHD flipped to sports talk as 94.3 The Game.[7]

HD radio

WRHD-HD2 aired a variety hits format as "G97.9" early in 2016, and a soft adult contemporary format as "Easy 97.9". On November 20, 2016, the station switched to urban adult contemporary "Fresh 97.9" (relayed on FM translator W250CJ 97.9 FM Winterville). Russ Parr and Keith Sweat began airing on the station starting in January 2017.[8]

On February 19, 2019, WRHD-HD2 changed their format from urban adult contemporary to a simulcast of oldies-formatted WNBU 94.1 FM Oriental, branded as "Groovin' Oldies 94.1 & 97.9".[9]

References

  1. 1 2 "Call Sign History (WRHD)". Retrieved 2011-03-22.
  2. ↑ "ECU Sports Properties, Inner Banks Media Extend Radio Flagship Agreement To 2027". East Carolina University Athletics. 2022-06-20. Retrieved 2023-12-11.
  3. ↑ "About Us". August 19, 2006. Archived from the original on August 18, 2006. Retrieved 24 March 2023.
  4. ↑ "Archway Broadcasting Group, LLC Completes First Three Acquisitions". The Free Library by Farlex. 2003-03-12. Retrieved 2010-03-18.
  5. ↑ "Deals". Broadcasting & Cable. 2007-01-14. Retrieved 2010-03-18.
  6. ↑ "Call Sign history (WTIB)". Retrieved 2011-03-22.
  7. ↑ "Game Headed to Eastern NC".
  8. ↑ Venta, Lamce (2016-11-18). "Urban AC Fresh 97.9 To Launch In Greenville NC". radioinsight.com. Retrieved 2016-11-21.
  9. ↑ Inner Banks Flips ENC Pair to Groovin' Oldies Radioinsight - February 27, 2019

35°36′25″N 77°28′05″W / 35.607°N 77.468°W / 35.607; -77.468

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