WRYM
Broadcast areaHartford metropolitan area
Frequency840 kHz
BrandingViva Radio
Programming
FormatSpanish contemporary - tropical - reggaeton
Ownership
OwnerTrignition Media, LLC
WCUM, WWCO
History
First air date
August 18, 1946
Former call signs
WKNB (1946-1962)
Call sign meaning
"Rhyme" (branding as a beautiful music station)[1]
Technical information
Facility ID26314
ClassD
Power1,000 watts day
125 watts night
Transmitter coordinates
41°41′10″N 72°43′47″W / 41.68611°N 72.72972°W / 41.68611; -72.72972
Translator(s)107.3 W297BT (New Britain)
Repeater(s)1240 WWCO (Waterbury)
1450 WCUM (Bridgeport)
Links
WebcastListen live
Websitewww.vivazona.com

WRYM (840 AM; "Viva Radio") is a commercial radio station licensed to New Britain, Connecticut, and serving the Hartford metropolitan area. The station is owned by licensee Trignition Media, LLC. It simulcasts a Spanish-language contemporary hit radio format, including tropical music and reggaeton, with sister stations WWCO 1240 AM in Waterbury and WCUM 1450 AM in Bridgeport. WRYM's studios are located in Newington, Connecticut, in front of its radio towers on Willard Avenue at Robbins Avenue.

By day, WRYM is powered at 1,000 watts non-directional. But because 840 AM is a clear channel frequency reserved for Class A WHAS Louisville, Kentucky, WRYM must reduce power at night to 250 watts and use a directional antenna to avoid interference.[2] Programming is also heard on 99-watt FM translator W297BT at 107.3 MHz in New Britain.[3]

History

NBC ownership

The station signed on the air on August 18, 1946.[1][4] The original call sign was WKNB for Kensington-New Britain.[1] It was owned by the New Britain Broadcasting Company.[5] The station was a daytimer, required to go off the air at night. Its studios were at 213 Main Street.

In 1953, a UHF television station was added, WKNB-TV Channel 30. NBC bought the AM and TV stations in 1956.[6] NBC's main purpose was to obtain the TV outlet, which it renamed WNBC-TV (now WVIT). Attempts were soon made to divest WKNB 840, supposedly because NBC was embarrassed to own a 1,000 watt daytimer in the same market as 50,000-watt powerhouse WTIC 1080 AM, one of NBC Radio's first network affiliates. However, the AM station was not sold until 1960, when both WKNB and WNBC-TV were transferred to Plains Television. Plains sold the radio station to the Beacon Broadcasting Company, controlled by Louis Sodokoff, the following year.[1][7][8]

Beautiful music

In 1962, the station took its present WRYM call sign to reflect its conversion to a beautiful music format, the first in Connecticut.[1] The RYM stood for "rhyme." WRYM played sweeps of lush instrumental music, along with Hollywood and Broadway show tunes. But over time, several Hartford-area FM stations adopted the easy listening format, playing it in FM stereo, while WRYM was limited to AM mono.

By 1970, WRYM had flipped to a Middle of the Road (MOR) format, mixing adult popular music with local news and sports.[9] WRYM also gradually increased its ethnic programming, including Italian, Spanish and other languages.[9][10] By 1975, WRYM featured a full-time ethnic and religious format.[11] Ownership was transferred to Hartford City Broadcasting in 1984 after the death of Louis Sodokoff.[1]

Changes in ownership

WRYM added nighttime service in 1998 upon the construction of a second tower.[1] Six years later, the station was sold to Eight Forty Broadcasting.[1][12] Eight Forty Broadcasting sold WRYM to Trignition Media, LLC effective June 29, 2017. The other languages were eliminated and WRYM concentrated on serving Connecticut's growing Hispanic community.

In February 2018, WRYM began simulcasting its programming on WWCO 1240 AM in Waterbury, which Trignition acquired from Connoisseur Media.[13] Both stations also added translators for listeners who prefer FM radio.

Translators

Call signFrequencyCity of licenseFIDERP (W)HAATClassFCC info
W297BT 107.3 MHz FMNew Britain, Connecticut13855099168 m (551 ft)DLMS

References

  1. 1 2 3 4 5 6 7 8 "WRYM (WKNB) Main Page". CT Broadcast History. Retrieved April 4, 2010.
  2. ↑ Radio-Locator.com/WRYM
  3. ↑ Radio-Locator.com/W297BT
  4. ↑ Broadcasting/Cablecasting Yearbook 1989 (PDF). 1989. p. B-54. Archived from the original (PDF) on April 10, 2011. Retrieved April 3, 2010.
  5. ↑ Broadcasting Yearbook 1948 (PDF). 1948. p. 92. Retrieved April 3, 2010.
  6. ↑ "Hearst acquires WTVW (TV) Milwaukee; NBC buys WKNB-TV New Britain, Conn." Broadcasting - Telecasting, January 10, 1955, pg. 7.
  7. ↑ "NBC sells WNBC (TV) to Scheftel group." Broadcasting, June 29, 1959, pp. 73-74.
  8. ↑ "Changing Hands." Broadcasting, September 28, 1959, pp. 98-100
  9. 1 2 Broadcasting Yearbook 1971 (PDF). 1971. p. B-36. Archived from the original (PDF) on October 8, 2010. Retrieved April 4, 2010.
  10. ↑ Broadcasting Yearbook 1963 (PDF). 1963. p. B-81. Retrieved April 4, 2010.
  11. ↑ Broadcasting Yearbook 1976 (PDF). 1976. p. C-33. Archived from the original (PDF) on October 8, 2010. Retrieved April 4, 2010.
  12. ↑ Fybush, Scott (March 1, 2004). "WZZD Flips to Conservative Talk". NorthEast Radio Watch. Retrieved April 4, 2010.
  13. ↑ Venta, Lance (February 13, 2018). "Viva Expands In Connecticut". RadioInsight. Retrieved February 10, 2019.
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