WSJY
Broadcast areaJanesville - Beloit - Madison
Frequency107.3 MHz (HD Radio)
Branding107.3 WSJY
Programming
FormatAdult Contemporary
SubchannelsHD2: WFAW simulcast (Classic rock)
Ownership
Owner
  • Magnum Media
  • (Magnum Communications, Inc.)
WFAW, WKCH
History
First air date
1959 (1959) (as WFAW-FM)
Former call signs
WFAW-FM (1959–1981)
Call sign meaning
W S JoY (from a previous format)
Technical information
Facility ID24442
ClassB
ERP26,000 watts
HAAT206 meters (676 ft)
Transmitter coordinates
42°48′2.00″N 89°3′16.00″W / 42.8005556°N 89.0544444°W / 42.8005556; -89.0544444
Translator(s)94.7 W234DR (Beloit)
99.5 W258CM (Madison)
HD2: 96.1 W241BQ (Watertown)
Links
WebcastListen Live
Website1073wsjy.com

WSJY (107.3 FM) is a commercial radio station licensed to Fort Atkinson, Wisconsin, and serving a section of southern Wisconsin, including Janesville, Beloit and Madison, along with part of Northern Illinois. WSJY airs an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by the Magnum Media Group, through licensee Magnum Communications, Inc.[1]

WSJY is a Class B FM station, with an effective radiated power of 26,000 watts. The transmitter is on Korean War Veterans Highway in Fulton.[2] It also operates two FM translators relaying the station's main signal, 94.7 W234DR in Beloit and 99.5 W258CM in Madison.[3] WSJY broadcasts using HD Radio technology. Its HD2 digital subchannel simulcasts the classic rock format carried by sister station WFAW 940 AM and feeds the Watertown translator of that station.

History

Logo as "Lite 107.3"

The station signed on the air in 1959. Its original call sign was WFAW-FM, sister station to WFAW 940 AM. In the 1950s and 60s, the two stations mostly simulcast their programming. WFAW-FM was limited in its power, not quite at 3,000 watts. It only covered Fort Atkinson and some adjacent communities.[4]

In the 1970s, WFAW-FM switched to automated beautiful music, playing quarter hour sweeps of soft instrumental cover versions of popular adult hits, with some Broadway and Hollywood show tunes.

On July 6, 1981, WFAW-FM changed its call sign to the current WSJY.[5] WSJY had an easy listening format, with the JY in the call letters referring to the station's moniker, "Joy 107."

In the 1990s, as the easy listening audience was aging, WSJY added more vocals to its playlist. It eventually transitioned to a Soft Adult Contemporary sound, largely eliminating the instrumentals. In the 2000s, the tempo picked up and the station made the segue to mainstream Adult Contemporary music.


References

  1. ↑ "WSJY Facility Record". United States Federal Communications Commission, audio division.
  2. ↑ Radio-Locator.com/WSJY
  3. ↑ https://fccdata.org/?facid=&call=W258CM&ccode=1&city=&state=&country=US&zip=&arn=&party=&party_type=LICEN&latd=&lond=
  4. ↑ Broadcasting Yearbook 1966 p. B-167. Retrieved November 16, 2023.
  5. ↑ "WSJY Call Sign History". United States Federal Communications Commission, audio division.
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