WWRZ
Broadcast areaLakeland-Winter Haven
Frequency98.3 kHz (HD Radio)
BrandingMax 98.3
Programming
FormatAdult hits
Subchannels
Ownership
OwnerHall Communications
History
First air date
1990 (1990) (as WSCF)
Former call signs
  • WSCF (1990-Nov. 1990)
  • WXKT (1990-1991)
  • WOKD-FM (1991-1993)
  • WKGF-FM (1993-1996)
Call sign meaning
RZ = "Rose" (after previous moniker)
Technical information[1]
Licensing authority
FCC
Facility ID72687
ClassC2
ERP27,000 watts
HAAT203 meters (666 ft)
Transmitter coordinates
27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
Translator(s)See § HD subchannels and translators
Links
Public license information
WebcastListen live
Websitemax983fm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.

Programming

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. Currently, the station uses the slogan "Big Hits" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. Current on air personalities include co-sidekicks Eric Michaels and Mike Lee. The rest of the schedule is largely automated, as is typical of most adult hits stations.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translator for WWRZ-HD2 (simulcasts WLKF)
Call signFrequencyCity of licenseFIDERP (W)HAATClassFCC info
W244BJ 96.7 FMLakeland, Florida138530250127 m (417 ft)DLMS
Broadcast translators for WWRZ-HD3 (simulcasts WJIS)
Call signFrequencyCity of licenseFIDERP (W)HAATClassFCC info
W240DB 95.9 FMAuburndale, Florida7620925062 m (203 ft)DLMS
W242AK 96.3 FMLakeland, Florida7616718083 m (272 ft)DLMS
W291AG 106.1 FMHighland City, Florida76175250186 m (610 ft)DLMS
W300CY 107.9 FMLake Wales, Florida145128100122 m (400 ft)DLMS
Broadcast translator for WWRZ-HD4 (simulcasts WONN)
Call signFrequencyCity of licenseFIDERP (W)HAATClassFCC info
W296CS 107.1 FMLakeland, Florida139198250131 m (430 ft)DLMS


  1. "Facility Technical Data for WWRZ". Licensing and Management System. Federal Communications Commission.
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