WZAX
Broadcast areaRocky Mount–Wilson
Frequency99.3 MHz
Branding99.3 the Beach
Programming
FormatBeach music
Affiliations
Ownership
OwnerFirst Media Radio, LLC
WDWG, WPWZ, WRMT
History
First air date
1997 (1997) (at 99.7)
Former frequencies
99.7 MHz (1997-2005)
Technical information[1]
Licensing authority
FCC
Facility ID76264
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
35°57′01″N 77°57′26″W / 35.95028°N 77.95722°W / 35.95028; -77.95722
Links
Public license information
WebcastListen Live
Websitemovin993.com

WZAX (99.3 MHz) is a commercial FM radio station licensed to Nashville, North Carolina, and serving the Rocky Mount-Wilson area, east of Raleigh. The station airs a beach music format and is owned by First Media Radio, LLC. During football season, it carries the Carolina Panthers.

WZAX has an effective radiated power (ERP) of 6,000 watts as a Class A station. The transmitter is off East Old Spring Road in Nashville.[2]

History

WZAX signed on in 1997. It was owned by Mainquad Communications and the original frequency was 99.7 FM. Its format was hot adult contemporary, known as the "New Mix 99-7".[3]

The playlist included Steve Miller, Jethro Tull, and Rod Stewart.[4] The station previously featured "Dave and Allen in the Morning" with one member of the morning show in Roanoke Rapids and the other in Rocky Mount.

On November 11, 2009, WZAX changed its format to rhythmic oldies, branded as "Jammin' 99.3". That lasted five years.

On November 30, 2014, WZAX dropped its "Jammin' 99.3" rhythmic oldies format and began stunting with a wide range of music as "99.3 What's It Gonna Be?" The station launched a classic rock format branded as "99.3 Rock City" on January 5, 2015.[5]

On November 30, 2017, WZAX dropped the "Rock City" branding and began playing Christmas music.[6] On January 1, 2018, WZAX ended the Christmas music and launched a rhythmic hot adult contemporary format, branded as "Movin' 99.3".[7]

On May 1, 2023, WZAX changed to beach music as "99.3 the Beach".[8]

References

  1. ↑ "Facility Technical Data for WZAX". Licensing and Management System. Federal Communications Commission.
  2. ↑ Radio-Locator.com/WZAX
  3. ↑ "Raleigh-Durham FM Dial". Archived from the original on 2003-02-01. Retrieved 2010-05-05.
  4. ↑ Fred Marion, "Local radio stations switch, tweak formats," Rocky Mount Telegram, July 21, 2005, Marquee section.
  5. ↑ What's WZAX Gonna Be
  6. ↑ WZAX Drops Rock City Branding and Goes Christmas Radioinsight - November 30, 2017
  7. ↑ WZAX Rocky Mount Gets Movin Radioinsight - January 2, 2018
  8. ↑ Venta, Lance (April 27, 2023). "WZAX Movin To Beach Music". RadioInsight. Retrieved August 18, 2023.
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