"What Was I Made For?"
Cover art for "What Was I Made For?": a side-view photo of Billie Eilish in a yellow shirt and with a Barbie-inspired ponytail
Single by Billie Eilish
from the album Barbie the Album
WrittenJanuary 2023[note 1]
ReleasedJuly 13, 2023 (2023-07-13)
Recorded2023
GenrePop[2]
Length3:42
Label
Songwriter(s)
Producer(s)
Billie Eilish singles chronology
"Hotline (Edit)"
(2023)		 "What Was I Made For?"
(2023)
Barbie singles chronology
"Speed Drive"
(2023)		 "What Was I Made For?"
(2023)		 "Choose Your Fighter"
(2023)
Audio sample
"What Was I Made For?"
  • file
  • help
Music video
"What Was I Made For?" on YouTube

"What Was I Made For?" is a song by American singer Billie Eilish. It was released through Atlantic, Darkroom, and Interscope Records on July 13, 2023, as the fourth single from the soundtrack to the 2023 fantasy comedy film Barbie. "What Was I Made For?" was commercially successful worldwide and reached number-one in Australia, Ireland, Switzerland, and the United Kingdom, peaking at 14 on the Billboard Hot 100 in the United States. It received five nominations at the upcoming 66th Annual Grammy Awards, including for Record of the Year and Song of the Year.

Background and release

In an interview with Time in early July 2023, Mark Ronson, who served as the music producer of Barbie the Album, announced that there are more surprise guests on the soundtrack than had yet been revealed at that time, describing the artist as having a "very personal, idiosyncratic tie to Barbie". However, he skipped the question if Eilish was going to be one of the two.[3] Eilish previously sparked speculations about a possible appearance when she posted a picture of a Barbie neon sign on her Instagram on June 27.[4]

On July 6, 2023, Eilish announced the single on her social media.[5] In an accompanying announcement, she said that the song "means the absolute" world to her.[6] The singer hoped that the track would "change lives" and told her fans to "get ready to sob".[7] A snippet of the single appeared in a trailer for the film on July 10, 2023.[8] Eilish also teased the single and music video on Twitter on July 12.[9] The song was released the following day on July 13.[10] In the Barbie movie itself, which premiered the same month, the song plays during a scene where Barbie meets her creator Ruth Handler.[11]

Production

For the song, Eilish again teamed up with her brother and long-time collaborator Finneas O'Connell.[12] The songwriting process began with director Greta Gerwig showing Eilish and O'Connell a rough cut of the film at Warner Bros. Studios. In an interview with Billboard, Eilish stated that the single was the first song that she and O'Connell had written after a prolonged writer's block.[13]

I did not think about myself once in the writing process. I was purely inspired by this movie and this character and the way I thought she would feel, and wrote about that. And then, over the next couple days, I was listening and I was like, girl, how did this … honestly, and I really don’t mean this to come off a conceited way at all, but I do this thing where I make stuff that I don’t even know is … like I'm writing for myself and I don't even know it.

— Billie Eilish, on the songwriting process for "What Was I Made For?"[13]

Music video

The music video for "What Was I Made For?" was released alongside the single on July 13, 2023.[14] The video, directed by Eilish herself, was shot in entirely one take, and portrays Eilish in a yellow dress (the color Stereotypical Barbie wears at the end of the 2023 Barbie film) and a blonde wig styled with bangs and a high ponytail similar to the hairstyle of the original 1959 Barbie. Eilish sits at a school desk in an empty, monochromatic space. From a Barbie-themed case, she removes and examines doll clothing resembling outfits Eilish has worn publicly in the past, which she organizes on a miniature hanging rack. As the song progresses, a brief earthquake, a strong wind, and rain threaten to disrupt her efforts. When the rain ends, Eilish quickly stuffs the doll clothes back into their case and walks away, taking the doll case with her. Shortly after the song's ending, Eilish returns briefly to collect a forgotten accessory before exiting once more.

In W, Matthew Velasco interpreted the music video as Eilish's "way of telling us she’s done with her signature baggy look" and that "this feels like the beginning of a new era for Eilish".[15]

Critical reception

The song was met with critical praise. Writing for Stereogum, Tom Breihan noted metaphors in the lyrics that parallels Barbie's plot and compared the song to "Happier Than Ever", but lamented that "It seems like it’s building to a grand, cathartic finale, but that finale never arrives".[10] Jon Mendelsohn of American Songwriter called the chorus "melancholy yet hopeful".[16] Walden Green of The Fader saw the song as a "sly commentary on pop stars 'created' for the profit of record labels".[17]

Year-end lists

Select year-end rankings of "What Was I Made For?"
Publication List Rank Ref.
BBC The Best Songs of 2023
16
 [18]
Billboard The 100 Best Songs of 2023 (Staff Picks)
2
 [19]
Los Angeles Times The 100 Best Songs of 2023
10
 [20]
NME The 50 Best Songs of 2023
7
 [21]
Rolling Stone The 100 Best Songs of 2023
9
The Guardian The 20 Best Songs of 2023
11
 [23]
The Hollywood Reporter The 10 Best Songs of 2023
6
 [24]
The Washington Post The Best Singles of 2023
2
 [25]
USA Today Best Songs of 2023 —
Variety The Best Songs of 2023
1
 [27]

Accolades

Awards and nominations for "What Was I Made For?"
Year Organization Category Result Ref.
2023 Hollywood Music in Media Awards Best Original Song in a Feature Film Won [28]
Las Vegas Film Critics Society Best Song Nominated [29]
MTV Video Music Awards Song of Summer Nominated [30]
RTHK International Pop Poll Awards Top Ten International Gold Songs Nominated [31]
Variety's Hitmakers Film Song of the Year Won [32]
2024 Chicago Indie Critics Best Original Song Pending [33]
Critics Association of Central Florida Best Original Song Runner-up [34]
Critics' Choice Movie Awards Best Song Pending [35]
Denver Film Critics Society Best Original Song Won [36]
DiscussingFilm Critic Awards Best Original Song Runner-up [37]
Georgia Film Critics Association Best Original Song Won [38]
Gold Derby Film Awards Best Song Pending [39]
Gold Derby Music Awards Record of the Year Pending [40]
Song of the Year Pending
Best Pop Song Pending
Best Music Video Pending
Golden Globe Awards Best Original Song Won [41]
Grammy Awards Record of the Year Pending [42]
Song of the Year Pending
Best Pop Solo Performance Pending
Best Song Written for Visual Media Pending
Best Music Video Pending
Hawaii Film Critics Society Best Song Won [43]
HCA Astra Creative Arts Awards Best Original Song Nominated [44]
Music City Film Critics Association Best Original Song Pending [45]
New Mexico Film Critics Best Original Song Won [46]
North Carolina Film Critics Association Best Original Song Nominated [47]
North Dakota Film Society Best Original Song Pending [48]
Palm Springs International Film Festival Chairman's Award Won [49]
Satellite Awards Best Original Song Pending [50]
Society of Composers & Lyricists Awards Outstanding Original Song for a Comedy or Musical Visual Media Production Pending [51]

Personnel

All credits are adapted from CD liner notes of Barbie the Album.[52]

  • Billie Eilish O'Connell – songwriter, vocal production, engineering, vocals
  • Finneas O'Connell – songwriter, producer, engineering, piano, synths, electric bass, percussion, vocal arrangement
  • Mark Ronson – additional production, orchestral arrangement
  • Andrew Wyatt – additional production, orchestral arrangement
  • Rob Kinelski – mixing
  • Eli Heisler – assistant mixing

Charts

Certifications

Certifications for "What Was I Made For?"
Region CertificationCertified units/sales
Belgium (BEA)[116] Platinum 40,000‡
Canada (Music Canada)[117] Gold 40,000‡
Denmark (IFPI Danmark)[118] Gold 45,000‡
France (SNEP)[119] Gold 100,000‡
Italy (FIMI)[120] Gold 50,000‡
New Zealand (RMNZ)[121] Platinum 30,000‡
Poland (ZPAV)[122] Gold 25,000‡
Portugal (AFP)[123] Platinum 10,000‡
Spain (PROMUSICAE)[124] Gold 30,000‡
Switzerland (IFPI Switzerland)[125] Gold 10,000‡
United Kingdom (BPI)[126] Gold 400,000‡
Streaming
Greece (IFPI Greece)[127] Gold 1,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Release dates and formats for "What Was I Made For?"
Region Date Format(s) Label(s) Ref.
Various July 13, 2023
[128]
Italy July 17, 2023 Radio airplay Universal [129]
United States August 1, 2023 Contemporary hit radio
  • Darkroom
  • Interscope
 [130]
United Kingdom August 17, 2023 Cassette [131]
United States November 11, 2023 7" vinyl
  • Darkroom
  • Interscope
 [132]

Notes

  1. ↑ In an interview with Apple Music, Eilish said that she started writing the song with Finneas on January 17, 2023, and finished it in next few days.[1]

References

  1. ↑ "Billie Eilish: 'What Was I Made For?', Barbie & Songwriting". Apple Music. July 13, 2023. Retrieved November 19, 2023 – via YouTube.
  2. ↑ "Billie Eilish 'What Was I Made For?' Sheet Music". FreshSheetMusic.com. Archived from the original on August 20, 2023. Retrieved August 20, 2023.
  3. ↑ Mendez II, Moises (July 6, 2023). "Inside the Making of the Barbie Soundtrack". Time. Archived from the original on July 27, 2023. Retrieved July 6, 2023.
  4. ↑ Christ, Kelly (June 29, 2023). "Did Billie Eilish confirm that she was in the Barbie movie soundtrack?". Tag24. Archived from the original on July 6, 2023. Retrieved July 6, 2023.
  5. ↑ Major, Michael (July 6, 2023). "Billie Eilish to Drop BARBIE Movie Soundtrack Song Next Week". BroadwayWorld. Archived from the original on July 6, 2023. Retrieved July 6, 2023.
  6. ↑ Denis, Kyle (July 6, 2023). "Billie Eilish Announces Her New Song 'What Was I Made For' on 'Barbie' Soundtrack: 'Get Ready to Sob'". Billboard. Archived from the original on July 8, 2023. Retrieved July 6, 2023.
  7. ↑ Aswad, Jem (July 6, 2023). "Billie Eilish to Release Song for 'Barbie' Soundtrack, 'What Was I Made For?'". Variety. Archived from the original on July 6, 2023. Retrieved July 6, 2023.
  8. ↑ @billieeilish (July 10, 2023). "Billie's upcoming song, "What Was I Made For?" featured in the new Barbie movie trailer" (Tweet). Archived from the original on November 27, 2023. Retrieved July 11, 2023 – via Twitter.
  9. ↑ @billieeilish (July 12, 2023). "Tomorrow. youtu.be/cW8VLC9nnTo pic.twitter.com/wNfer2UwUe" (Tweet). Archived from the original on November 27, 2023. Retrieved July 12, 2023 – via Twitter.
  10. 1 2 "Billie Eilish Shares 'Barbie' Soundtrack Single "What Was I Made For?": Listen". Stereogum. July 13, 2023. Archived from the original on July 13, 2023. Retrieved July 13, 2023.
  11. ↑ Houghton, Cillea (November 16, 2023). "The Meaning Behind Billie Eilish's Subconscious "What Was I Made For?"". American Songwriter. Retrieved January 10, 2024.
  12. ↑ Golsen, Tyler (July 6, 2023). "Billie Eilish to release new song on the 'Barbie' soundtrack". Far Out. Archived from the original on July 6, 2023. Retrieved July 6, 2023.
  13. 1 2 Dailey, Hannah (July 13, 2023). "Billie Eilish Says Writing for 'Barbie' Soundtrack Pulled Her Out of Self-Doubt". Billboard. Archived from the original on July 14, 2023. Retrieved July 14, 2023.
  14. ↑ Wasilak, Sarah (July 13, 2023). "Billie Eilish Transforms Into a '50s Barbie Doll in a Flirty Yellow Dress and Heels". POPSUGAR Fashion. Retrieved July 13, 2023.
  15. ↑ "Billie Eilish Recreates Her Most Famous Looks (In Barbie Size) For New Music Video". W Magazine. July 13, 2023. Archived from the original on July 13, 2023. Retrieved July 13, 2023.
  16. ↑ Mendelsohn, Jon (July 13, 2023). "Billie Eilish Releases New Barbie Single, "What Was I Made For?"". American Songwriter. Archived from the original on July 13, 2023. Retrieved July 13, 2023.
  17. ↑ ""What Was I Made For?" is Billie Eilish's take on the Barbie mythos". The Fader. Archived from the original on July 13, 2023. Retrieved July 13, 2023.
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  19. ↑ "The 100 Best Songs of 2023: Staff Picks". Billboard. December 7, 2023. Retrieved December 7, 2023.
  20. ↑ "The 100 best songs of 2023". Los Angeles Times. December 6, 2023. Retrieved December 6, 2023.
  21. ↑ "The 50 best songs of 2023". NME. December 4, 2023. Retrieved December 4, 2023.
  22. ↑ "The 100 Best Songs of 2023". Rolling Stone. December 1, 2023. Retrieved December 3, 2023.
  23. ↑ Ahmed, Aneesa; Beaumont-Thomas, Ben; Snapes, Laura (December 4, 2023). "The 20 best songs of 2023". The Guardian. ISSN 0261-3077. Retrieved December 4, 2023.
  24. ↑ Fekadu, Mesfin (December 20, 2023). "The 10 Best Songs of 2023". The Hollywood Reporter. Retrieved December 28, 2023.
  25. ↑ Richards, Chris (December 5, 2023). "The best singles of 2023: Top pop songs from Olivia Rodrigo to Kylie Minogue". The Washington Post. Retrieved December 6, 2023.
  26. ↑ Ruggieri, Melissa (December 7, 2023). "It was a great year for music. Here are our top songs including Olivia Rodrigo and the Beatles". USA Today. Retrieved December 10, 2023.
  27. ↑ Horowitz, Chris Willman,Steven J.; Willman, Chris; Horowitz, Steven J. (December 28, 2023). "The Best Songs of 2023". Variety. Retrieved December 28, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
  28. ↑ "2023 HMMA Nominations". Hollywood Music In Media Awards. Retrieved November 3, 2023.
  29. ↑ "Las Vegas Film Critics Society Awards (2023)". IMDb. Retrieved January 7, 2024.
  30. ↑ Brathwaite, Lester Fabian (September 1, 2023). "Renaissance vs. Eras: Beyoncé and Taylor Swift to duke it out over Show of the Summer at MTV VMAs". Entertainment Weekly. Archived from the original on September 1, 2023. Retrieved September 1, 2023.
  31. ↑ "香港電台網站: 第三十四屆國際流行音樂大獎 RTHK 34th International Pop Poll Awards". app7.rthk.hk. November 16, 2023. Archived from the original on November 16, 2023. Retrieved November 16, 2023.
  32. ↑ Zee, Michaela (November 6, 2023). "SZA Named Variety's 2023 Hitmaker of the Year; Olivia Rodrigo, Metro Boomin and boygenius Among Honorees". Variety. Retrieved November 6, 2023.
  33. ↑ Jamieson, Doug (January 8, 2024). "Barbie Leads Chicago Indie Critics Nominations". Filmotomy. Retrieved January 12, 2024.
  34. ↑ "2023 Awards". Retrieved January 4, 2024.
  35. ↑ "2024 Critics Choice Awards film nominations: See the full list". EW.com. Retrieved December 13, 2023.
  36. ↑ "AwardsWatch - Denver Film Critics Society (DFCS) Nominations". AwardsWatch. January 6, 2024. Retrieved January 7, 2024.
  37. ↑ Rolph, Ben (January 6, 2024). "DiscussingFilm Critic Awards 2024: The Winners". DiscussingFilm. Retrieved January 7, 2024.
  38. ↑ "Indicados ao Georgia Film Critics Association 2024". VHS CUT (in Brazilian Portuguese). December 30, 2023. Retrieved December 30, 2023.
  39. ↑ Beachum, Daniel Montgomery,Chris; Montgomery, Daniel; Beachum, Chris (December 21, 2023). "2024 Gold Derby Film Awards nominations voting open! Support your favorite movies of the year". GoldDerby. Retrieved January 7, 2024.{{cite web}}: CS1 maint: multiple names: authors list (link)
  40. ↑ Ford, Daniel Montgomery,Chris Beachum,Denton Davidson,Joyce Eng,Ray Richmond,Latasha; Montgomery, Daniel; Beachum, Chris; Davidson, Denton; Eng, Joyce; Richmond, Ray; Ford, Latasha (December 18, 2023). "Gold Derby Music Awards nominations: 'Barbie,' Taylor Swift, Lana Del Rey, …". GoldDerby. Retrieved December 28, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
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  42. ↑ Willman, Chris (November 10, 2023). "2024 Grammys Nominations Full List: SZA Leads With 9 Noms, Phoebe Bridgers Follows With 7". Variety. Retrieved November 10, 2023.
  43. ↑ "Indicados ao Hawaii Film Critics Society 2024". VHS CUT (in Brazilian Portuguese). January 6, 2024. Retrieved January 7, 2024.
  44. ↑ "The Newly-Rebranded Hollywood Creative Alliance Announce Nominations for the 2024 Astra Awards". Awardsdaily. December 7, 2023. Retrieved December 7, 2023.
  45. ↑ "Music City Film Critics' Association Awards (2024)". IMDb. Retrieved January 12, 2024.
  46. ↑ "Vencedores do New Mexico Film Critics 2024". VHS CUT (in Brazilian Portuguese). January 5, 2024. Retrieved January 7, 2024.
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  120. ↑ "Italian single certifications – Billie Eilish – What Was I Made For?" (in Italian). Federazione Industria Musicale Italiana. Retrieved November 27, 2023.
  121. ↑ "New Zealand single certifications – Billie Eilish – What Was I Made For?". Recorded Music NZ. Retrieved November 11, 2023.
  122. ↑ "OLiS - oficjalna lista wyróżnień" (in Polish). Polish Society of the Phonographic Industry. Retrieved October 27, 2023. Click "TYTUŁ" and enter What Was I Made For? in the search box.
  123. ↑ "Portuguese single certifications – Billie Eilish – What Was I Made For?" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved November 22, 2023.
  124. ↑ "Spanish single certifications – Billie Eilish – What Was I Made For? (from the Motion Picture Barbie)". El portal de Música. Productores de Música de España. Retrieved January 11, 2024.
  125. ↑ "The Official Swiss Charts and Music Community: Awards ('What Was I Made For?')". IFPI Switzerland. Hung Medien. Retrieved November 3, 2023.
  126. ↑ "British single certifications – Billie Eilish – What Was I Made For". British Phonographic Industry. Retrieved October 20, 2023.
  127. ↑ "IFPI Charts – Digital Singles Chart (International) – Εβδομάδα: 41/2023" (in Greek). IFPI Greece. Retrieved October 21, 2023.
  128. ↑ "What Was I Made For? (From The Motion Picture "Barbie") - Single by Billie Eilish". Apple Music (US). Archived from the original on July 13, 2023. Retrieved July 13, 2023.
  129. ↑ Vitali, Giacomo (July 17, 2023). "Billie Eilish - What Was I Made For? (Radio Date: 17-07-2023)". EarOne (in Italian). Archived from the original on July 17, 2023. Retrieved July 17, 2023.
  130. ↑ "Top 40/M Future Releases". AllAccess. Archived from the original on July 28, 2023. Retrieved July 28, 2023.
  131. ↑ "Billie Eilish Official UK Store: What Was I Made For? Pink Recycled Cassette Single". Archived from the original on August 15, 2023. Retrieved August 15, 2023.
  132. ↑ "Billie Eilish - What Was I Made For? Limited 7-Inch Single LP Urban Outfitters". urbanoutfitters.com. Archived from the original on November 11, 2023. Retrieved November 11, 2023.
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