Wonder How To, Inc.
Type of businessPrivate
Type of site
Instructional video guide
FoundedSanta Monica, California
July 28, 2006[1]
HeadquartersSanta Monica, California
Key peopleStephen Chao,
Co-founder and CEO
Michael Goedecke,
Co-founder and Head of Product & Technology
Bryan Crow, CTO
URLwonderhowto.com
AdvertisingBanner ads
LaunchedJanuary 30, 2008[2]
Current statusActive

WonderHowTo is a community-developed instructional video guide website launched on January 30, 2008.[2] WonderHowTo acts as both a directory and search engine for how-to videos on the web. The free-access website is privately owned and operated by Wonder How To, Inc.

History

WonderHowTo was founded in 2006 by Stephen Chao and Michael Goedecke.[3] Backed by Cambridge, Massachusetts-based General Catalyst Partners,[4] WonderHowTo.com launched as the world's largest free how-to video resource with almost 90,000 entries, hitting the 100,000th mark in less than two months.[3]

By March 2008, the site's audience had grown to 300,000 monthly unique visitors and 800,000 by July (source: Google Analytics).[5] Partner Scripps Networks contributes instructional segments as well as handling advertising for the site.[6][7]

Employing both human and automated curation, the how-to supersite aggregates and organizes links to thousands of videos featured on other popular how-to video site publishers, as well as specialized collections of how-to video from niche-targeted sites and servers worldwide. WonderHowTo is headquartered in Santa Monica, California.[3]

Partners

On October 7, 2008, WonderHowTo signed a syndication partnership deal with VideoJug. Under the terms of the agreement, VideoJug will provide the video content to the website in return for licence fees and/or a cut of ad revenues.[8]

WonderHowTo Network

As of 2020, the WonderHowTo network comprises several web properties including WonderHowTo.com, GadgetHacks.com, Next.Reality.News and Null-Byte[9]

See also

References

  1. ↑ "Most Reliable Mobile App & Browser Testing Platform". BrowserStack. Retrieved March 17, 2019.
  2. 1 2 "WonderHowTo seeks edge in crowded video field by uniting content from around the Web". thedeal.com. Retrieved March 17, 2019.
  3. 1 2 3 "Reuters: WonderHowTo.Com Soars Past 100,000 How-To Video Mark". reuters.com. Archived from the original on September 26, 2008. Retrieved March 17, 2019.
  4. ↑ "DMW: How-to Video Site WonderHowTo.com Raises Funds". dmwmedia.com. Retrieved March 17, 2019.
  5. ↑ Semuels, Alana (August 10, 2008). "He aims to stand out, even behind the scenes". Retrieved March 17, 2019 – via LA Times.
  6. ↑ Barnes, Brooks (January 30, 2008). "TV Showman, Once Exiled, Returns With Video Site". The New York Times. Retrieved March 17, 2019.
  7. ↑ Staff, Edit (January 30, 2008). "How To Video Site WonderHowTo Raises First Round; Chao's Return". gigaom.com. Retrieved March 17, 2019.
  8. ↑ VideoJug signs five content syndication deals
  9. ↑ "Welcome to the WonderHowTo Network". WonderHowTo.com.
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