XHHIT-FM
Broadcast areaTijuana, Baja California
Frequency95.3 MHz (HD Radio) [1]
BrandingLa Lupe
Programming
FormatVariety hits
Ownership
Owner
History
First air date
November 1, 1988 (1988-11-01)
Former call signs
XHATE-FM (1988–2004)
Former frequencies
99.3 MHz (1988–1993)
Call sign meaning
"Hit"
Technical information
ClassC1
ERP12,000 watts
HAAT799 meters (2,621 ft)
Transmitter coordinates
32°18′49″N 116°39′53″W / 32.31361°N 116.66472°W / 32.31361; -116.66472
Links
WebcastListen live
Websitemmradio.com

XHHIT-FM is a commercial radio station located in Tecate, Baja California, Mexico broadcasting to the Tijuana, Baja California area on 95.3 FM. XHHIT is owned by Multimedios Radio and carries a variety hits format known as La Lupe.

History

XHATE-FM received its concession on November 7, 1988. It was owned by Enrique Regules Uriegas, who owned several stations for Multimedios. At the time, it was carrying Multimedios's Stereo Hits format.

In 1993, XHATE moved from 99.3 to 95.3 MHz. The move was part of a bigger frequency shuffle that moved XHKY-FM to 99.3 and US station KKOS to 95.7.

On May 18, 2004, XHATE became XHHIT-FM. In 2005, it became La Caliente with a Regional Mexican format. In 2012, it switched to news/talk as Milenio Radio, reverting to La Caliente in 2014.

On August 31, 2020, it changed its format to La Lupe, with adult hits in Spanish.

References


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