Yazoo
TypeFlavoured drink
ManufacturerFrieslandCampina
Country of origin Belgium
Introduced1960s
FlavourBanana, Chocolate, Strawberry and Vanilla
Websitewww.yazoo.co.uk

Yazoo is a bottled milk-based flavoured drink, produced by FrieslandCampina and sold in Belgium,[1] France, the United Kingdom and Ireland. Over eighty million bottles of Yazoo are sold annually.[2]

Contents

Yazoo is available in four flavours; banana, chocolate, strawberry and vanilla.[2] Vanilla was introduced in 2014, as a limited edition flavour. It was announced that the Vanilla flavor and other flavours would be staying. Bottle sizes range from 200 ml, 400 ml, and one litre.

A new "No Added Sugar" range was introduced in 2016, in Strawberry, Banana and Toffee flavours.[3] The following year, Chocolate was added to this range.[4] It was announced in November 2018 the range was to be rebranded as Yazoo Kids.[5]

In April 2018, a limited edition Choc Mint flavour was introduced, following the results of a vote from consumers about the flavour they would most like to try as a milk drink. In April 2019, a limited edition Choc Caramel flavour was introduced replacing the Choc Mint flavour. FrieslandCampina said that Choc Mint had generated £1 million within five months of launch, and that the "target audience of sixteen to twenty four year olds are always looking for new flavours to try."[6]

The bottles of 2015 were designed by Steve Trotman. The smaller bottles usually have transparent straws glued to the side, in a plastic wrapper. The larger bottles feature a tearaway tag on the label for easy recycling. Yazoo is suitable for vegetarians; it is a source of calcium, protein, B2 and B12. It is low in fat and contains no artificial sweeteners, colours or preservatives.

Advertising

Advertisements previously featured a green dinosaur mascot named Dino, similar to Nesquik's Quicky the Rabbit.

The new line of bottles have the phrase, "Milk shaken up" on the label.

References

  1. ↑ Yazoo: milk. shaken up, FrieslandCampina
  2. 1 2 "Our Products" from yazoo.co.uk
  3. ↑ "Yazoo unveils new milk drink with no added sugar". Talking Retail. 29 July 2016. Retrieved 17 July 2019.
  4. ↑ Cronin, Eilis (24 October 2017). "Yazoo adds Chocolate flavour to No Added Sugar range". Talking Retail. Retrieved 17 July 2019.
  5. ↑ Wells, Liz (15 November 2018). "Yazoo revamps no added sugar range". Talking Retail. Retrieved 17 July 2019.
  6. ↑ "Figures 16 and 2.8. Literacy and numeracy scores for 16-24 year-olds, 2012". doi:10.1787/888933079250. {{cite journal}}: Cite journal requires |journal= (help)


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