YOKKAO
TypePrivate
IndustryMuay Thai, Kickboxing Brand
Founded1 January 2010 (2010-01-01) in Bangkok, Thailand
FounderPhilip Villa, Doungjaj Tananan
HeadquartersBang Sao Thong District,
Samut Prakan
,
Thailand
Area served
Worldwide
ProductsBoxing equipment, sporting equipment, clothing, accessories
ServicesManufacturer, Muay Thai Events, fighter management
Websiteyokkao.com

Yokkao Boxing is a Muay Thai brand headquartered in Bangkok, Thailand.[1][2]

History

YOKKAO was founded in Bangkok on 1 January 2010 by Philip Villa[3] and Doungjaj Tananan. It began by producing Muay Thai shorts and training equipment. In February 2011, YOKKAO started the YOKKAO Fight Team which sponsors Muay Thai Fighters around the world. The earliest line-up of the fight team included Buakaw Banchamek, Yoddecha Sityodtong, Jordan Watson, Sudsakorn Sor Klinmee, Saenchai P.K. Saenchai, Dzhabar Askerov, Cedric Muller and Liam Harrison.[4] They also partnered up with Muay Thai camps such as Sityodtong.

In November 2011, the company started Muay Thai fight promotion by holding preliminary selections where winners would go on to fight at the first major YOKKAO fight event. The show was titled YOKKAO Extreme and took place on 21 January 2012 at the Forum di Assago in Milan, Italy.[5][6][7][8] The fight events were later briefly titled Muay Thai Combat Mania YOKKAO due to the partnership with Muay Thai Combat before, shortening to the current name with the 9th event on 24 May 2014.

On 11 October 2014, YOKKAO World Titles for 65k g and 70 kg were introduced at YOKKAO 10 & 11. Pakorn defeated Greg Wootton while Jordan Watson took a KO win over Mickael Piscitello to become the first YOKKAO World Champions at 65 kg and 70 kg respectively.[9]

YOKKAO has held fight events in Italy, UK, Hong Kong, China, Argentina, Australia, Mexico and Thailand.[10][11][12][13][14]

YOKKAO signed more fighters into its team over the years including Singdam Kiatmoo9, Pakorn PKSaenchaiMuayThaiGym, Tetsuya Yamato, Manachai, and Yodchai.

On 1 January 2019, YOKKAO updated its logo design.[15]

In November 2020, YOKKAO founder, Philip Villa announced over social media the signing of Rodtang Jitmuangnon, Nuenglanlek Jitmuangnon and Sakaengam Jitmuangnon under a 3-year sponsorship deal.[16]

In February 2021, YOKKAO signed female Muay Thai champions Duangdawnoi Looksaikongdin and Aida Looksaikongdin as well as transgender fighter, Nong Rose Baan Charoensuk.[17]

In March 2021, YOKKAO signed Glory Kickboxing world champion, Petpanomrung Kiatmuu9.

Business model

YOKKAO has training centers around the world through partnership in local gyms. Locations include Australia, Canada, Argentina, the UK, the Republic of San Marino, Croatia, Bahrain, Hong Kong, China, Korea, Malaysia, and Thailand.[18][19]

Since 2011, YOKKAO has held over 70 seminars around the world where participants learn Muay Thai techniques with fighters from their fight team and trainers.[20][21][22][23][24][25][26]

In September 2013, YOKKAO announced the start of YOKKAO fight events in the UK.[27] The events started formally with YOKKAO 8 on 8 March 2014, at the Macron Stadium in Bolton, UK. The stadium has since become a regular venue for YOKKAO events in the UK.

In June 2015, YOKKAO opened a factory in Samut Prakan, which also houses their office and a shop.[28]

In early 2016, the company opened the first YOKKAO Training Center in Bangkok. It's located in the centralised district of Sukhumvit and is the official training camp for the YOKKAO fight team.[29]

In February 2017, YOKKAO was featured on CNN for using social media in driving the brand's global exposure.[30][31]

In July 2017, the company announced the establishment of an YOKKAO warehouse in Republic of San Marino.

On 29 October 2018, YOKKAO hosted its first WBC title fight where Manachai fought against Julio Lobo from Brazil for the vacant WBC Muay Thai world welterweight title on YOKKAO 34 in Hong Kong. Manachai won the fight by decision to clinch the championship belt.[32][33][34]

On 8 April 2019, YOKKAO announced that it will host its official event for the first time in Sydney, Australia.

On 18 April 2019, YOKKAO announced the launch of its fighter management branch, YOKKAO Agency.

On 27 July 2019, YOKKAO held its first Ireland event in Dublin where Singdam fought against Craig Coakley for the WBC Muay Thai Diamond Super-Lightweight title.[35][36][37][38] Singdam won the fight via decision to clinch the WBC diamond belt.[39]

In August and September 2019, YOKKAO went on a 3-week seminar tour in the US with Saenchai, Spencer Brown, Yodchai and Kru Jack where they visited 20 gyms in 20 different cities.[40]

In August 2019, YOKKAO also launched its third global warehouse in Las Vegas, US with product distribution managed by Domita LLC for the North American region.[41]

In September 2022, YOKKAO resumed their Seminar Tour with a month-long event throughout the United States. The tour included Saenchai, Superlek, and Kru Fasai.

Past events

# Event Date Venue Location
89 YOKKAO 50 8 August 2021 University of Bolton Stadium United Kingdom Bolton, England
88 YOKKAO 49 8 August 2021 University of Bolton Stadium United Kingdom Bolton, England
87 YOKKAO in da Club 25 October 2020 The Big Club Italy Turin, Italy
86 YOKKAO 48 7 March 2020 University of Bolton Stadium United Kingdom Bolton, England
85 YOKKAO 47 7 March 2020 University of Bolton Stadium United Kingdom Bolton, England
84 YOKKAO Next Generation & Kids 7 March 2020 University of Bolton Stadium United Kingdom Bolton, England
83 YOKKAO 46 25 January 2020 PalaRuffini Italy Turin, Italy
82 YOKKAO 45 25 January 2020 PalaRuffini Italy Turin, Italy
81 YOKKAO Next Generation 25 January 2020 PalaRuffini Italy Turin, Italy
80 YOKKAO Kids 25 January 2020 PalaRuffini Italy Turin, Italy
79 YOKKAO Fight Night 30 November 2019 Via Caselle Italy Bologna, Italy
78 YOKKAO Kids 30 November 2019 Palasport di Sant'Agnello Italy Naples, Italy
77 YOKKAO 44 26 October 2019 University of Bolton Stadium United Kingdom Bolton, England
76 YOKKAO 43 26 October 2019 University of Bolton Stadium United Kingdom Bolton, England
75 YOKKAO 42 27 July 2019 National Basketball Arena Republic of Ireland Dublin, Ireland
74 YOKKAO 41 27 July 2019 National Basketball Arena Republic of Ireland Dublin, Ireland
72 YOKKAO 40 25 May 2019 Australian Technology Park Australia Sydney, Australia
71 YOKKAO 39 25 May 2019 Australian Technology Park Australia Sydney, Australia
70 YOKKAO Next Generation Phuket 3 April 2019 Bangla Boxing Stadium Thailand Phuket, Thailand
69 YOKKAO 38 23 March 2019 University of Bolton Stadium United Kingdom Bolton, England
68 YOKKAO 37 23 March 2019 University of Bolton Stadium United Kingdom Bolton, England
67 YOKKAO Next Generation Kids 27 January 2019 PalaRuffini Italy Turin, Italy
66 YOKKAO 36 26 January 2019 PalaRuffini Italy Turin, Italy
65 YOKKAO 35 26 January 2019 PalaRuffini Italy Turin, Italy
64 YOKKAO Next Generation Phuket 23 December 2018 Bangla Boxing Stadium Thailand Phuket, Thailand
63 YOKKAO Next Generation Kids 16 December 2018 Turin Italy Turin, Italy
62 YOKKAO Next Generation 16 December 2018 Turin Italy Turin, Italy
61 YOKKAO Next Generation 1 December 2018 Bologna Italy Bologna, Italy
60 YOKKAO 34 29 October 2018 Hong Kong China Hong Kong, China
59 YOKKAO 33 29 October 2018 Hong Kong China Hong Kong, China
58 YOKKAO 32 13 October 2018 University of Bolton Stadium United Kingdom Bolton, England
57 YOKKAO 31 13 October 2018[42] University of Bolton Stadium United Kingdom Bolton, England
56 YOKKAO Next Generation Phuket 30 September 2018 Bangla Boxing Stadium Thailand Phuket, Thailand
55 YOKKAO Next Generation Scotland 22 September 2018 On-X Linwood Sports Centre United Kingdom Paisley, Scotland
54 YOKKAO Next Generation Kids 21 July 2018 Barnsley Metrodome United Kingdom Barnsley, England
53 YOKKAO Next Generation Sydney 26 May 2018 Marrickville Town Hall Australia Sydney, Australia
52 YOKKAO Next Generation Kids 26 May 2018 Barnsley Metrodome United Kingdom Barnsley, England
51 YOKKAO Next Generation Southampton 29 April 2018 Oceana Southampton United Kingdom Southampton, England
50 YOKKAO UK Open 2018 14 April 2018 Barnsley Metrodome United Kingdom Barnsley, England
49 YOKKAO Next Generation Kids 31 March 2018 Grangemouth Sports Complex United Kingdom Paisley, Scotland
48 YOKKAO 30 10 March 2018 Macron Stadium United Kingdom Bolton, England
47 YOKKAO 29 10 March 2018 Macron Stadium United Kingdom Bolton, England
46 YOKKAO Next Generation Scotland 28 February 2018 On-X Linwood Sports Centre United Kingdom Paisley, Scotland
45 YOKKAO Next Generation Kids 10 February 2018 Barnsley Metrodome United Kingdom Barnsley, England
44 YOKKAO Next Generation Kids 26 November 2017 Barnsley Metrodome United Kingdom Barnsley, England
43 YOKKAO 28 15 October 2017 Macron Stadium United Kingdom Bolton, England
42 YOKKAO 27 15 October 2017 Macron Stadium United Kingdom Bolton, England
41 YOKKAO 26 28 September 2017 Hong Kong China Hong Kong, China
40 YOKKAO 25 28 September 2017 Hong Kong China Hong Kong, China
39 YOKKAO 24 25 March 2017 Macron Stadium United Kingdom Bolton, England
38 YOKKAO 23 25 March 2017 Macron Stadium United Kingdom Bolton, England
37 YOKKAO 22 28 October 2016 Hong Kong China Hong Kong, China
36 YOKKAO 21 28 October 2016 Hong Kong China Hong Kong, China
35 YOKKAO 20 8 October 2016 Macron Stadium United Kingdom Bolton, England
34 YOKKAO 19 8 October 2016 Macron Stadium United Kingdom Bolton, England
33 YOKKAO Next Generation UK 8 October 2016 Macron Stadium United Kingdom Bolton, England
32 YOKKAO Next Generation Thailand 16 September 2016 Sisaket Boxing Stadium Thailand Sisaket, Thailand
31 YOKKAO Next Generation Uruguay 16 November 2016 Colegio San Juan Bautista Uruguay Montevideo, Uruguay
30 YOKKAO Next Generation Mexico 24 September 2016 Arena Xalapa Mexico Xalapa, Mexico
29 YOKKAO Next Generation Melbourne 27 August 2016 Meat Market Australia Melbourne, Australia
28 YOKKAO Next Generation Thailand 29 July 2016 BIG C Surin Thailand Surin, Thailand
27 YOKKAO Next Generation Thailand 31 May 2016 Khorat Yamo Thailand Khorat, Thailand
26 YOKKAO Next Generation Mexico 27 May 2016 Arena Xalapa Mexico Xalapa, Mexico
25 YOKKAO Next Generation Sydney 21 May 2016 Srg YOKKAO Training Center Australia Sydney, Australia
24 YOKKAO Next Generation Thailand 30 March 2016 MBK Thailand Bangkok, Thailand
23 YOKKAO Next Generation Thailand 23 March 2016 MBK Thailand Bangkok, Thailand
22 YOKKAO Next Generation Thailand 22 March 2016 MBK Thailand Bangkok, Thailand
21 YOKKAO 18 19 March 2016 Macron Stadium United Kingdom Bolton, England
20 YOKKAO 17 19 March 2016 Macron Stadium United Kingdom Bolton, England
19 YOKKAO Next Generation UK 19 March 2016 Macron Stadium United Kingdom Bolton, England
18 YOKKAO Next Generation Thailand 17 March 2016 MBK Thailand Bangkok, Thailand
17 YOKKAO Next Generation Thailand 9 March 2016 MBK Thailand Bangkok, Thailand
16 YOKKAO 16 13 November 2015 Metropolitano Argentina Rosario, Argentina
15 YOKKAO 15 10 October 2015 Macron Stadium United Kingdom Bolton, England
14 YOKKAO 14 10 October 2015 Macron Stadium United Kingdom Bolton, England
13 YOKKAO 13 21 March 2015 Macron Stadium United Kingdom Bolton, England
12 YOKKAO 12 21 March 2015 Macron Stadium United Kingdom Bolton, England
11 YOKKAO 11 11 October 2014 Reebok Stadium United Kingdom Bolton, England
10 YOKKAO 10 11 October 2014 Reebok Stadium United Kingdom Bolton, England
9 YOKKAO 9 24 May 2014 Xinyang Football Stadium China Xinyang, China
8 YOKKAO 8 29 January 2014 Macron Stadium United Kingdom Bolton, England
7 YOKKAO 7 19 February 2014 Pattaya World Boxing Stadium Thailand Pattaya, Thailand
6 YOKKAO 6 3 January 2014 Pattaya World Boxing Stadium Thailand Pattaya, Thailand
5 YOKKAO 5 15 November 2013 Pattaya World Boxing Stadium Thailand Pattaya, Thailand
4 YOKKAO EXTREME 2013 26 January 2013 Forum d'Assago Italy Milan, Italy
3 Muay Thai Combat Mania 30 December 2013 Pattaya World Boxing Stadium Thailand Pattaya, Thailand
2 Muay Thai Combat Mania 14 July 2012 Piazza S. Martino Italy Riccione, Italy
1 YOKKAO EXTREME 21 January 2012 Forum d'Assago Italy Milan, Italy

Champions

Diamond champions

Weight Champion Since
66 kg Thailand Saenchai 25 January 2020

World champions

Current champions

Weight Champion Since Title defenses
- - - -
- - - -

-65kg

# Date Champion Event Venue Notes
5 15 October 2017 United Kingdom Liam Harrison YOKKAO 27 Macron Stadium defeated Germany Kevin Burmester in title defense (round 2 KO by leg kick)
4 25 March 2017 United Kingdom Liam Harrison YOKKAO 24 Macron Stadium defeated France Rayan Mekki in title defense (round 3 TKO by ref. stoppage)
3 19 March 2016 United Kingdom Liam Harrison YOKKAO 17 Macron Stadium defeated Japan Tetsuya Yamato over vacant title (previous title holder Pakorn lost the belt after 3 straight losses) (split decision)
2 21 March 2015 Thailand Pakorn PKSaenchaimuaythaigym YOKKAO 13 Macron Stadium defeated United Kingdom Liam Harrison in title defense (unanimous decision)
1 11 October 2014 Thailand Pakorn PKSaenchaimuaythaigym YOKKAO 11 Macron Stadium defeated United Kingdom Greg Wootton to be crowned inaugural YOKKAO world champion (unanimous decision)

-70kg

# Date Champion Event Venue Notes
5 15 October 2017 United Kingdom Jordan Watson YOKKAO 28 Macron Stadium defeated Thailand Pongsiri PKSaenchaimuaythaigym in title defense (round 2 KO by head kick)
4 25 March 2017 United Kingdom Jordan Watson YOKKAO 23 Macron Stadium defeated Thailand Sorgraw Petchyindee in title defense (unanimous decision)
3 19 March 2016 United Kingdom Jordan Watson YOKKAO 18 Macron Stadium defeated Sweden Sanny Dahlbeck to regain title (unanimous decision)
2 21 March 2015 Sweden Sanny Dahlbeck YOKKAO 12 Macron Stadium defeated United Kingdom Jordan Watson to be crowned new YOKKAO World champion (round 4 TKO by 3 knockdowns)
1 11 October 2014 United Kingdom Jordan Watson YOKKAO 10 Macron Stadium defeated France Mickaël Piscitello to be crowned inaugural YOKKAO world champion (round 3 TKO leg injury)

Training center

YOKKAO Training Center Bangkok is the official YOKKAO gym located in the downtown of Bangkok, Thailand. It was opened in 2016 when it became the home and training camp of the YOKKAO Thailand Fight Team. The gym is also opened to the public for training.[43]

YOKKAO Training Center Bangkok has hosted professional fighters and celebrities for Muay Thai training including UK Muay Thai fighter, Liam Harrison, Joe Jonas and Cole Whittle of American pop band DNCE,[44] and fashion model Mia Kang.

Fight team

Agency fighters

Notable alumni

See also

References

  1. ↑ "Muay Thai looks to the future". MSN.
  2. ↑ Karacs, Sarah (14 February 2017). "The Muay Thai brand using social media to take the fight to its rivals". CNN. Retrieved 15 May 2017.
  3. ↑ "Yokkao Founder Philip Villa: Passion, Intuition, Vision". Muay Thai Citizen. 3 September 2020. Retrieved 12 September 2020.
  4. ↑ "Yokkao Extreme". Muaythaitv. Retrieved 4 May 2018.
  5. ↑ "Yokkao Extreme 2012: Buakaw Por Pramuk vs Dzhabar Askerov". Muay Thai Blog - News, Articles, Videos of Muay Thai, K1 and MMA. 4 September 2011. Retrieved 4 May 2018.
  6. ↑ "Yokkao Extreme promoter Stefania Picelli talks about her upcoming venture with Yokkao Boxing - Muay Thai Authority". Yokkao Extreme promoter Stefania Picelli talks about her upcoming venture with Yokkao Boxing - Muay Thai Authority. 1 July 2011. Retrieved 13 December 2018.
  7. ↑ "YOKKAO EXTREME - Muay Thai - 2012 FORUM ASSAGO MILANO - 21 Gennaio". www.k1rules.com. Retrieved 13 December 2018.
  8. ↑ "Muay thai". win.ilguerriero.it. Retrieved 13 December 2018.
  9. ↑ Reid, Roberto (28 October 2014). "Yokkao 10 & 11 highlights: the Power of a Dream! - MMA Plus". MMA Plus. Retrieved 4 May 2018.
  10. ↑ "World Muaythai Council  » Yokkao 25 and 26 in Hong Kong". www.wmcmuaythai.org. Retrieved 4 May 2018.
  11. ↑ "Yokkao 9: Muaythai vs Shaolin Kung Fu". Muay Guy. 25 April 2014. Retrieved 4 May 2018.
  12. ↑ Aripez, Steven (27 August 2015). "Yokkao 16 set for Argentina on November 13th". Muay Thai Authority. Retrieved 4 May 2018.
  13. ↑ "STEFANIA PICELLI CO-ORGANISATRICE DES YOKKAO EVENTS PREND LA PAROLE". www.muaythaigalaxy.com (in French). Retrieved 13 December 2018.
  14. ↑ Veniero, Angelo (14 October 2018). "Yokkao, lo show dei record!". Fighting Zone Italia (in Italian). Retrieved 13 December 2018.
  15. ↑ "YOKKAO Debuts Brand New Logo". Muay Thai Citizen. 2 January 2019. Retrieved 2 January 2019.
  16. ↑ "Rodtang Jitmuangnon Signs Sponsorship Deal With YOKKAO". Fight Record. 24 November 2020. Retrieved 27 November 2020.
  17. ↑ "Philip Villa Signs Transgender Fighter Nong Rose to Yokkao Fight Team". LA Progressive. 22 February 2021. Retrieved 18 March 2021.
  18. ↑ "Bad Company are sponsored by Yokkao. - Bad Company". Bad Company. 18 May 2017. Retrieved 4 May 2018.
  19. ↑ Asia, KFit. "Join KFit to experience your favourite activities near you". access.kfit.com. Retrieved 4 May 2018.
  20. ↑ "YOKKAO Saenchai & Pakorn Seminar - Friday 22nd May 2015". Chao Phraya - Muay Thai Boxing (Lincoln). 28 April 2015. Retrieved 4 May 2018.
  21. ↑ "Yokkao Super Seminar | SRG Thai Boxing Sydney". thaiboxingsydney.com. Retrieved 4 May 2018.
  22. ↑ "Thai Box Akadémia :: Yokkao Seminar Budapest, 21-23 October, 2016". www.thaiboxakademia.hu. Retrieved 4 May 2018.
  23. ↑ "Muay Thai | Minneapolis | Nordeast Nak Muay". Muay Thai | Minneapolis | Nordeast Nak Muay. Retrieved 4 May 2018.
  24. ↑ "2017 Yokkao Seminar at Mission MMA and Fitness - Saenchai and Manachai!". Mission MMA And Fitness. Retrieved 4 May 2018.
  25. ↑ "Saenchai in Poland - Yokkao Seminar". KIWIPortal (in Polish). Retrieved 4 May 2018.
  26. ↑ "YOKKAO Saenchai & Pakorn Seminars". Chao Phraya Muay Thai. 28 April 2015. Retrieved 13 December 2018.
  27. ↑ "Yokkao and Stefania Picelli sign a multi-year contract with Supershowdown to held Yokkao events in UK!". Muay Thai Blog - News, Articles, Videos of Muay Thai, K1 and MMA. 21 March 2014. Retrieved 4 May 2018.
  28. ↑ "YOKKAO opens a new 1000sqm factory in Bangkok metropolis!". YOKKAO News - Muay Thai and MMA News!. 12 May 2015. Retrieved 4 May 2018.
  29. ↑ "Gym Review: Yokkao Training Center Bangkok - Muay Thai Citizen". Muay Thai Citizen. 4 December 2017. Retrieved 4 May 2018.
  30. ↑ Karacs, Sarah (14 February 2017). "The Muay Thai brand using social media to take the fight to its rivals". CNNMoney. Retrieved 13 December 2018.
  31. ↑ "How Social Media is Driving this Sports Brand - MMA Public Relations". Everything-PR: Public Relations, Marketing and Social Media News. 21 February 2017. Retrieved 13 December 2018.
  32. ↑ "Manachai險勝盧保奪WBC泰拳金腰帶". 東方日報 (in Chinese (Hong Kong)). Retrieved 13 December 2018.
  33. ↑ "Manachai Claims WBC Title With Win Over Julio Lobo". Muay Thai Citizen. 1 November 2018. Retrieved 13 December 2018.
  34. ↑ "Vidéo YOKKAO 33 & 34 : MANACHAI champion du monde WBC, victoires pour SUPERLEK, SINGDAM et Abdelnour ALI KADA". Muaythaitv (in French). Retrieved 13 December 2018.
  35. ↑ Kane, Mick (28 April 2019). "Craig Coakley faces Singdam at the first Yokkao Muay Thai event in Dublin". FIGHTMAG. Retrieved 26 September 2019.
  36. ↑ Tan, Kay (24 July 2019). "Singdam vs Coakley title bout to headline Yokkao 41-42 | The Fight Nation". Retrieved 26 September 2019.
  37. ↑ "::WBC MUAYTHAI (OFFICIAL WEBSITE)::". www.wbcmuaythai.com. Retrieved 26 September 2019.
  38. ↑ "Fight Preview: Singdam vs Coakley WBC Diamond Title Bout". Muay Thai Citizen. 21 July 2019. Retrieved 26 September 2019.
  39. ↑ "Singdam Captures WBC Glory in Ireland". siamfightnews. Retrieved 26 September 2019.
  40. ↑ "YOKKAO Seminar Saenchai USA Tour 2019". YOKKAO Boxing. Retrieved 26 September 2019.
  41. ↑ "YOKKAO ready to launch USA warehouse in August!". YOKKAO. Retrieved 20 May 2020.
  42. ↑ "Joe Craven vs. Jake Purdy set for Yokkao's October event - Fight Record". Fight Record. 4 May 2018. Retrieved 4 May 2018.
  43. ↑ "YOKKAO Training Center Bangkok - 2020 All You Need to Know BEFORE You Go (with Photos)". Tripadvisor. Retrieved 27 October 2020.
  44. ↑ "DNCE Joe Jonas and Cole Whittle meet YOKKAO Team in Bangkok!". YOKKAO. Retrieved 27 October 2020.
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