Zino Davidoff SA
Zino Davidoff Group
TypePrivate
IndustryLuxury goods
Founded1980 (1980) in Basel, Switzerland
FounderZino Davidoff
Headquarters
Basel, Switzerland
Area served
Worldwide
Products
BrandsCool Water
Websitewww.zinodavidoff.com

Zino Davidoff Group is the trading name of Zino Davidoff SA,[1] a Swiss family business that was spun out of tobacco-product company Davidoff in 1980.[2] It is active exclusively in the non-tobacco luxury goods segment and offers a range of upscale products.[3]

Overview

The company owns and manages the brand Davidoff for watches, leather goods, writing instruments, men's and women's fashion accessories (such as ties, foulards and cufflinks), fragrances, eyewear, coffee and cognac.[4] Public health researchers have suggested that this was in order to engage in trademark diversification (also known as "brand stretching") to promote the tobacco products, because it allows for advertising the brand in the face of restrictions on the direct promotion of tobacco products.[5][6]

The brand Davidoff is licensed to French-American company Coty, Inc. for the fragrances business,[7] to Menrad for the eyewear business,[8] to German coffee chain Tchibo for the coffee business,[9] and to Thomas Hine & Co. for the cognac business.[10]

History

Davidoff Café bottle

The Zino Davidoff Group was founded in 1980 by Ukrainian-Jewish immigrant Zino Davidoff (born Sussele-Meier Davidoff),[11][12] who lived in Switzerland.[13]

The first Davidoff fragrance was launched in 1984. In 1988, the brand's[14] most renowned fragrance, Davidoff Cool Water, was launched. It was created by Pierre Bourdon,[15] and was one of the first fragrances for men to pioneer the aquatic theme and to offer a fresh and masculine fragrance.[16]

In 1985, the first line of Davidoff ties was launched, and the first Davidoff watch came to the market.[17] In 1986, the Davidoff cognac license started. In 1987, the first collection of Davidoff leather goods was launched. In 1988, the Davidoff eyewear license started.

In the 1990s, the Davidoff writing instruments and the Davidoff coffee were launched.[18] At the beginning of the 2000s, the new Davidoff logo – the same which can be seen on the Davidoff products today – was implemented.[19]

In 2005, the licenses for the luxury accessories products (such as leather goods, writing instruments and ties) were withdrawn from the former license partners. Zino Davidoff Group started to develop and commercialize directly these fashion accessories products bearing the brand name DAVIDOFF and added again a new watch collection. This first in-house collection was presented at BaselWorld Fair in 2008 under the name "Very Zino".[20][21] Since 2008, Davidoff has presented three different watch collections to the market.[22][23] In 2013, Davidoff launched their collection of luxury watches and accessories in the UK, which were distributed by Nuval. [24]

References

  1. ↑ "Zino Davidoff SA". Zefix – Central Business Name Index. Retrieved 26 February 2020.
  2. ↑ "Davidoff – the founder and the company". swisstime.ch. Retrieved 9 July 2015.
  3. ↑ Di Lenardo, Patrick (February 8, 2015). "Icône du luxe, Davidoff lance sa marque de montres". arcinfo.ch. Retrieved October 20, 2019.
  4. ↑ "Zino Davidoff SA official website". ZinoDavidoff.com. Retrieved 9 July 2015.
  5. ↑ Wen CP, Chen T, Tsai YY, Tsai SP, Chung WS, Cheng TY, Levy DT, Hsu CC, Peterson R, Liu WY (June 2005). "Are marketing campaigns in Taiwan by foreign tobacco companies targeting young smokers?". Tobacco Control. 14 (Suppl 1): i38-44. doi:10.1136/tc.2004.007971. PMC 1766177. PMID 15923447. Retrieved 20 October 2019.
  6. ↑ Huong LT, Long TK, Van Anh TT, Tuyet-Hanh TT, Giang KB, Hai PT, Huyen DT, Khue LN, Lam NT, Nga PQ, Quan NT, Linh TN, Ha NT, Van Minh H (October 2017). "Tobacco Advertising, Promotion Among the Adult Population in Vietnam and Its Implications for Public Health". Asia-Pacific Journal of Public Health. 29 (7): :569–579. doi:10.1177/1010539517735630. PMID 29037054. Retrieved 20 October 2019.
  7. ↑ "Davidoff perfumes and colognes". Fragrantica.com. Retrieved 9 July 2015.
  8. ↑ "Davidoff launches Prestige eyewear for autumn/winter". Optometry.co.uk. Retrieved 9 July 2015.
  9. ↑ "Davidoff page on Tchibo's website". Tchibo-coffeeservice.co.uk. Retrieved 9 July 2015.
  10. ↑ "Davidoff Cognac is now being made by Hine". cognacfans.com. Retrieved 9 July 2015.
  11. ↑ "Zino Davidoff; 'King of Cigars'". 1994-01-17.
  12. ↑ Wirtz, Dieter H. (2006). Davidoff - Legend, Myth, Reality. Berlin: Ullstein Buchverlage GmbH.
  13. ↑ Wirtz, Dieter H. (2006). Davidoff Legend – Myth – Reality. Econ Verlag, Berlin.
  14. ↑ "Judgment of the Court of Justice in Joined Cases C-414/99, C-415/99 and C-416/99". Europa.eu. Retrieved 9 July 2015.
  15. ↑ "Cool Water Davidoff for men". Fragantica.com. Retrieved 9 July 2015.
  16. ↑ "DAVIDOFF Cool Water article on TheScentualist.com". TheScentualist.com. Retrieved 9 July 2015.
  17. ↑ "Davidoff Watches page on Montre24.com". Montre24.com. Retrieved 9 July 2015.
  18. ↑ "Davidoff Official Facebook page's milestones". Facebook.com. Retrieved 9 July 2015.
  19. ↑ "Zino Davidoff SA". worldtempus.com. Retrieved 9 July 2015.
  20. ↑ Wakefield, Steve. "Very Zino – the New Luxury Brand from Davidoff". Classicdriver.com. Retrieved 9 July 2015.
  21. ↑ "Baselworld '09: The Davidoff 'Very Zino' novelties with attitude and style". Horlogerie.com. Retrieved 9 July 2015.
  22. ↑ "Davidoff watches official page". ZinoDavidoff.com. Retrieved 9 July 2015.
  23. ↑ "Davidoff Introduces the Outstanding VELOCITY Range of Timepieces, Exclusively at Baselworld 2013". Prnewswire.co.uk. Retrieved 9 July 2015.
  24. ↑ "Davidoff watches launch in the UK with Nuval". WatchPro. 2013-11-13. Retrieved 2020-03-23.
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