5th Avenue
A 5th Avenue bar broken in half showing the peanut butter center.
A candy bar with layers of crunchy peanut butter covered in milk chocolate
Product typeChocolate Bar
OwnerThe Hershey Company
Produced byThe Hershey Company
CountryUnited States
Introduced1936 (1936)
MarketsUnited States
Previous ownersLuden's
TaglineIt'll Make You Go Crunch
More Bunches of Crunches
The Right Taste, At The Right Time
It's Everything it's Cracked up to be
Websitehersheyland.com/5th-avenue

The 5th Avenue is a candy bar introduced in 1936, consisting of peanut butter crunch layers enrobed in chocolate.[1] It is currently produced and marketed by The Hershey Company.[2]

The bar is similar to the Clark Bar which was first produced in Pittsburgh in 1917 by the D.L. Clark Company, now produced by the Boyer Candy Company of Altoona, Pennsylvania. It is also similar in composition to the Butterfinger candy bar,[3] first developed and manufactured by Curtiss Candy Company, later manufactured by successors including Nestlé and Ferrara.

History

The candy bar was introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia.[1][4][5] The name was an attempt to associate the candy with fashionable 5th Avenue in New York City.[6] Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[4] Despite not being advertised since 1993, the candy bar is still available in many smaller retailers.

The candy bar was a huge favorite of H. Clay Earles, founder of Virginia's Martinsville Speedway, and it was the only candy sold as a concession at the track until his death in 1999.[7] The original candy bar was topped with almonds, but these were removed in the 1990s as a cost-saving measure.[8][9][10]

This candy appeared in the 1994 sci-fi movie Stargate[11][12][13][14] and the Seinfeld episode "The Dealership".[15][16]

See also

References

  1. 1 2 "5th Avenue Candy Bar". The Old Time Candy Company.
  2. ↑ "5th Avenue Candy Bar". Hershey's. Archived from the original on 2011-10-14. Retrieved 2011-11-01.
  3. ↑ "Butterfinger". Nestlé USA. Retrieved July 14, 2016.
  4. 1 2 "From Luden's mother's kitchen to the world: A timeline". Reading Eagle. Archived from the original on 12 June 2018. Retrieved 19 July 2018.
  5. ↑ Popik, Barry. "Barry Popik". Barrypopik.com. Retrieved 19 July 2018.
  6. ↑ "5th Avenue Candy Bar - OldTimeCandy.com". OldTimeCandy.com. Retrieved 19 July 2018.
  7. ↑ "Experience the New 5th Avenue Candy Bar | Candy Retailer". 13 September 2021.
  8. ↑ "5th Avenue Bar (History, FAQ & Pictures) - Snack History". 2021-08-20. Retrieved 2023-06-14.
  9. ↑ Beyette, Beverly (1997-07-11). "He Vents So That You Don't Have To". Los Angeles Times. Retrieved 2023-06-14.
  10. ↑ "5th Avenue Candy Bar". OldTimeCandy.com. Retrieved 2023-06-14.
  11. ↑ "WAYNE SCHMIDT'S CANDY BAR AUTOPSY PAGE". Waynesthisandthat.com. Archived from the original on 20 July 2012. Retrieved 19 July 2018.
  12. ↑ "Stargate: The Movie Transcript - StargateWiki". www.stargate-sg1-solutions.com. Retrieved 2023-06-14.
  13. ↑ "The First Ones » GateWorld". GateWorld. Retrieved 2023-06-14.
  14. ↑ "5th Avenue - Semantic Stargate Wiki". en.stargatewiki.noip.me. Retrieved 2023-06-14.
  15. ↑ "Script". 2005-02-14. Archived from the original on 2005-02-14. Retrieved 2023-06-14.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  16. ↑ "The Dealership". SeinfeldScripts. Retrieved 2023-06-14.
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