Krackel
TypeChocolate bar
InventorThe Hershey Company
Inception1938 (1938)
ManufacturerThe Hershey Company
AvailableAvailable
Current supplierThe Hershey Company
Websitehersheyland.com/hershey-miniatures-krackel-assortment

Krackel is a chocolate bar with crisped rice pieces made by The Hershey Company and first introduced on September 14, 1938.

Overview

Krackel contains milk chocolate and crisped rice. Krackel originally sold as an individual chocolate bar product until 1997, and for 17 years it was available only as one of the four varieties of Hershey's Miniatures until it was reintroduced as an individual candy bar in 2014.[1] The full-sized version has since been discontinued again, and it is now available only in the miniature version.[2]

Ingredients

Introduced in 1938,[1] Krackel used to have almonds in its formula, until peanuts were then added in the recipe in 1939, but both the almonds and peanuts were removed in 1941[3] to be replaced with the new crisped rice balls that measure about 2 mm in diameter. The full-sized 4.5-ounce Krackel chocolate bar reintroduced in 2014[4] contained roughly the same ingredients.[5] Although its ingredients typically do not contain gluten, Hershey does not list Krackel as gluten free,[6] in part because grains can be contaminated with other, gluten-containing ones accidentally.

Packaging

The product's packaging can be identified by its distinctive red background, white lettering, and yellow fine print.[7] In 2014, as part of a company-wide sustainability program, Krackel wrappers, as well as the other Hershey chocolate miniatures, underwent a makeover said to save an estimated 270,000 pounds of paper per year or an estimated 1,950 trees annually.[8]

See also

References

  1. 1 2 "Hershey's brings back full-size Krackel bar after 17 years". PennLive.com. Penn Live. 20 May 2014. Retrieved 7 December 2021.
  2. ↑ "Hershey's Krackel Bar - Candy you ate as a kid". OldTimeCandy.com. Old Time Candy. Retrieved 7 December 2021.
  3. ↑ "The definitive ranking of the four Hershey's Miniatures chocolate bars". thecomeback.com. the comeback. 19 January 2018. Retrieved October 24, 2023.
  4. ↑ "The Hershey Company Announces A Big Comeback: Krackel Bar Is Back!!! The Classic Milk Chocolate With Crisped Rice Bar Is Once Again Available In A Full-Size Offering" (Press release). The Hershey Company. PRNewswire. May 20, 2014. Retrieved October 24, 2023.
  5. ↑ "KRACKEL - Chocolate Bar - SmartLabel". hersheys.com. Archived from the original on December 7, 2021.
  6. ↑ "Is Krackel Gluten Free?". GlutenBee. 2 August 2019. Retrieved 3 December 2021.
  7. ↑ Hershey's Miniatures page Hershey's. Archived 24 March 2010.
  8. ↑ "Hershey's Miniatures' makeover will save an estimated 1,957 trees a year". PennLive.com. Penn Live. 28 April 2014. Retrieved 7 December 2021.
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