"Aya"
Single by Mamamoo
from the EP Travel
LanguageKorean
ReleasedNovember 3, 2020
Recorded2020
StudioRBW Studio
Genre
Length3:31
LabelRBW
Composer(s)
  • Kim Do-hoon
  • Lee Sang-ho
  • Mingkey
Lyricist(s)
Mamamoo singles chronology
"Dingga"
(2020)		 "Aya"
(2020)		 "Where Are We Now"
(2021)
Music video
"Aya" on YouTube

"Aya" (stylized in all caps) is a song by South Korean girl group Mamamoo. It was released on November 3, 2020, as the second single from the group's tenth extended play (EP), Travel. Released by RBW, was written by Kim Do-hoon, Lee Sang-ho, and Moonbyul and produced by the former two alongside Mingkey. A Japanese-language version of the song was released in January 2021.

Background and release

In October 2020, Mamamoo's record label RBW announced that the group would be making a comeback in November with their tenth mini-album Travel. On October 6, the EP, its title, the cover, and a release date were announced through Mamamoo's official social media accounts.[1] The promotional roll-out was announced on October 11, consisting of two singles as well as several picture and video teasers.[2] The EP's first and only pre-release single, "Dingga", was released on October 20.[3] On October 27, a music video teaser was released via the group's official YouTube channel.[4] "Aya" was released in tandem with its parent EP on November 3, 2020.[5]

The Japanese-language version of the song was released by Victor Entertainment on January 26, 2021, as the second single from the Japan edition of Travel.[6]

Composition

Musically, "Aya" is a pop and K-pop song with influences of Arabic music. The song is composed at an average tempo of 90 beats per minute in the key of A minor. "Aya" follows a chord progression of Am-E-F-C for most of the song followed by Am-E during the outro section.[7]

Promotion

In order to promote "Aya" and its parent EP Travel, Mamamoo performed in their own hour-long comeback show, titled "Monologue," which aired on South Korean music television channel Mnet on November 3, 2020. The broadcast featured several Mamamoo performances, interspersed with monologues from the members. The "Monologue" show served as one of the prizes the group has received from winning the competition show Queendom the year prior.[8] The group first performed it on a music show on November 5, performing the song on Mnet's M Countdown.[9]

Music video

The official music video was released to Mamamoo's official YouTube channel and the 1theK distribution channel on November 3, 2020. Described as a "180-degree flip" from their previous single and music video for "Dingga", the video received positive reception for showing the group's "alluringly fierce side".[10] As of June 2022, the music video has a combined total of 98.75 million views and 2.26 million likes on both channels.[11][12] A dance-focused performance video was released for the song on November 7 and has over 33 million views as of June 2022.[13]

The music video for the Japanese version of the song was released on January 26, 2021, to Mamamoo's official Japan-focused channel.[14]

Commercial performance

Upon release, "Aya" peaked at number one on the iTunes charts in 12 regions.[15] In South Korea, the song debuted at number 42 on the weekly Gaon Digital Chart,[16] while also placing at number four and 76 on the component download and streaming charts, respectively.[17][18] The next week, it peaked at number 37 on the Digital Chart.[19] The song also peaked at number 21 on the Billboard K-pop Hot 100, remaining on the chart for 15 total weeks.[20] Outside of South Korea, "Aya" peaked at number 27 in Singapore[21] and number 17 on the Billboard World Digital Song Sales chart.[22]

Accolades

Music program awards
Network Program Date Ref.
Mnet M Countdown November 19, 2020 [23]

Charts

Release history

Release history for "Aya"
Region Date Format Version Label Ref.
Various November 3, 2020
Korean [25]
Japan January 26, 2021 Japanese Victor Entertainment [6]

References

  1. ↑ "Comeback announcement". Instagram. October 6, 2020. Retrieved November 3, 2020.
  2. ↑ "Promotional roll-out announcement". Instagram. October 11, 2020. Retrieved November 3, 2020.
  3. ↑ "Dingga - Single by Mamamoo". Apple Music. Retrieved June 26, 2022.
  4. ↑ "MAMAMOO Releases Intense Teaser for "AYA"". KpopStarz. October 28, 2020.
  5. ↑ "Travel - EP by Mamamoo". Apple Music. November 3, 2020. Retrieved June 26, 2022.
  6. 1 2 "Aua -Japanese Ver.- by MAMAMOO on Spotify". Spotify. January 26, 2021. Retrieved June 26, 2022.
  7. ↑ "MAMAMOO (마마무) – Aya 기타 및 피아노 용 코드 및 탭 Chords And Tabs For Guitar And Piano". ChordZone. Retrieved June 26, 2022.
  8. ↑ "Mamamoo on 'Monologue'". Korea JoongAng Daily. November 3, 2020. Retrieved November 3, 2020.
  9. ↑ "[MAMAMOO - AYA] Comeback Stage M COUNTDOWN 20201105 EP.689 Mnet 201105 방송". Mnet. November 5, 2020. Retrieved June 26, 2022.
  10. ↑ Rossly, KD (November 4, 2020). "MAMAMOO Glows in Alluring Music Video for "AYA". HELLOKPOP. Retrieved May 16, 2021.
  11. ↑ "[MV] Mamamoo - Aya (1theK)".
  12. ↑ "[MV] Mamamoo - Aya (Mamamoo channel)".
  13. ↑ "'Aya' Performance Video".
  14. ↑ "Mamamoo Aya -Japanese Ver.- Music Video". January 26, 2021.
  15. ↑ Lee, Gyu-lee. "Mamamoo soars in global iTunes charts with 'TRAVEL'". The Korea Times.
  16. ↑ "2020년 45주차 Digital Chart". Retrieved June 26, 2022.
  17. ↑ "2020년 45주차 Download Chart". Retrieved June 26, 2022.
  18. ↑ "2020년 45주차 Streaming Chart". Retrieved June 26, 2022.
  19. 1 2 "2020년 46주차 Digital Chart". Retrieved June 26, 2022.
  20. 1 2 "Mamamoo Chart History: K-pop Hot 100". Billboard. Retrieved June 26, 2022.
  21. 1 2 "RIAS International Top Charts - Week 46". Recording Industry Association (Singapore). Archived from the original on November 17, 2020.
  22. 1 2 "Mamamoo Chart History: World Digital Song Sales". Billboard. Archived from the original on December 6, 2020. Retrieved August 7, 2019.
  23. ↑ Park, Ah-reum (November 19, 2020). 마마무 ‘엠카’ 1위 “활동 끝났지만 좋은 모습 보여줄 것” [Mamamoo's 'M Countdown' 1st place "I'm done with my activities, but I will show a good image"]. Newsen (in Korean). Archived from the original on November 19, 2020. Retrieved November 19, 2020 – via Naver.
  24. ↑ "2020년 11월 Digital Chart". Gaon Music Chart. Retrieved September 7, 2021.
  25. ↑ "Travel EP by Mamamoo". Apple Music. November 3, 2020. Retrieved June 26, 2022.
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