"Hip"
Single by Mamamoo
from the album Reality in Black
LanguageKorean
ReleasedNovember 14, 2019
StudioRBW Studio
Genre
Length3:15
LabelRBW
Songwriter(s)
  • Kim Do-hoon
  • Park Woo-sang
  • Hwasa
Mamamoo singles chronology
"Gogobebe"
(2019)		 "Hip"
(2019)		 "Dingga"
(2020)
Music video
"Hip" on YouTube

"Hip" (stylized in all caps) is a song by South Korean girl group Mamamoo. It was released on November 14, 2019, as the lead single from the group's third studio album, Reality in Black. A dance-pop song with a retro feel, "Hip" was written and produced by Kim Do-hoon, Park Woo-sang, and Hwasa.

The single was met with positive reception upon release and became a commercial success, peaking within the top ten in South Korea and becoming the group's first number-one hit on the Billboard World Digital Song Sales chart. In November 2020, the song was certified platinum by the Korea Music & Content Association (KMCA) for surpassing 100 million streams, making it their second song to achieve the feat.

Background and release

Beginning in August 2019, Mamamoo participated in the reality-competition show Queendom, in which six trending female K-pop acts competed for their own comeback showcase to air on South Korean pay TV channel Mnet.[1] Throughout the course of the program, Mamamoo released a cover of AOA's 2016 single "Good Luck," a rerecording of their own 2016 single "I Miss You," and the original song "Destiny." "Destiny" was later included on their second studio album Reality in Black.[2] In the finale episode of Queendom, Mamamoo were declared the winners of the competition.[3] The group then announced the release of their second full studio album through their Twitter account on November 1.[3][4][5] "Hip" was announced as the album's lead single on November 8, and it was released alongside the album on November 14.[6]

The single was noted as contrasting the group's past self-choreographed performances. Contrary to previous promotional cycles, the group explicitly focused on choreography, exchanging their trademark handheld microphones for headsets.[7] Group leader Solar remarked during an album showcase event that the choreography for "Hip" had been their most complex and hardest to learn so far.[7] While appearing on the KBS talk show Happy Together, she elaborated that this change was inspired by previous criticism over the group not having intricate, demanding dance routines and being self-choreographed.[8]

The Japanese version of the song was released on February 5, 2020.[9]

Composition and lyrics

"Hip" is a pop and dance-pop song with swing and hip hop influences, noted by Billboard as a "powerful, anthemic melody" and "brassy take-down" of the group's haters.[10] The song features the group's four members singing and rapping over a strong and confident beat. Newsweek reported "Hip" as being "about living a life where you don't care about how other people see you" and "convey[ing] the meaning of valuing yourself and living confidently rather than caring about what others think."[11]

Music video and promotion

The official music video for "Hip" was released on November 14, 2019, through Mamamoo's official YouTube channel.[10][12] The music video went viral and would later become their first to surpass 200 million views, achieving the feat on December 16, 2020.[13] As of February 2022, the video has amassed over 321 million views and 4.6 million likes, being the group's highest-viewed video.[12] The official performance video for the song was released on November 18 and has 59 million views as of February 2022.[14]

Mamamoo first performed "Hip" at their album showcase on November 14, 2019, as reported by The Korea Herald.[15] The first televised performance of the song occurred November 15 on KBS Music Bank,[16] followed by performances on MBC Show! Music Core on November 16[17] and SBS Inkigayo on November 17.[18] The group performed "Hip" alongside their Queendom finale song "Destiny" at the 2019 V Live Heartbeat Awards.[19] They then performed at several year-end festivals and award shows, including the SBS Gayo Daejeon festival on December 4[20] and the KBS Song Festival on December 27.[21] On December 5, they performed a remixed version of the song at the 2019 Mnet Asian Music Awards in Nagoya, Japan.[22] With nearly 60 million views and over 1.4 million likes as of September 2021, the official performance video is the most-viewed performance of the ceremony.[23]

Commercial performance

The single debuted at number 20 on the Gaon Digital Chart,[24] number two on the component Gaon Download Chart,[25] and number 38 on the component Gaon Streaming Chart[26] for the 46th issued week of 2019. It would go on to peak at number four on the Gaon Digital Chart in its third week on the chart.[27] "Hip" would later go on to be certified platinum by the Korea Music & Content Association (KMCA) for surpassing 100 million streams in November 2020,[28] earning the group their second certification after "Starry Night" in 2018. Elsewhere in Asia, "Hip" peaked at number 39 in Japan, becoming their first top-40 hit in the region, and at number 14 in Singapore.

The single debuted at number five on the Billboard World Digital Songs Sales chart, before peaking atop the chart the next week, moving around 2,000 downloads in the United States.[29] This made it the group's first song to top the chart and made them the tenth K-pop act (and fourth female act) to top both the World Digital Songs Sales and World Albums charts, doing so with "Hip" (2019) and Purple (2017), respectively.[30]

Accolades

Year-end listicles
Critic/publication List Rank Ref.
Amazon Music Best of 2020: K-Pop 7 [31]
BuzzFeed 30 Songs that Helped Define K-Pop in 2019 1 [32]
37 of the Best K-Pop Songs of 2019, According to Fans 9 [33]
Awards and nominations
Year Organization Award Result Ref.
2020 Gaon Chart Music Awards Song of the Year - November Nominated
Mnet Asian Music Awards Best Vocal Performance – Group Won [34]
Song of the Year Nominated
2021 Golden Disc Awards Best Digital Song (Bonsang) Won [35]
Music program awards
Program Date Ref.
M Countdown November 21, 2019 [36]
November 28, 2019 [37]
Music Bank November 22, 2019 [38]
Inkigayo November 24, 2019 [39]
December 22, 2019 [40]
December 29, 2019 [41]
Show Champion December 4, 2019 [42]

Track listing

Digital download and streaming[43][44]
  1. "Hip" – 3:15
  2. "Hip (Instrumental)" – 3:15
Digital download and streaming[45]
  1. "Hip -Japanese Ver.-" – 3:15

Credits and personnel

Adapted from album liner notes.[46]

Locations
  • Recorded at RBW Studio
  • Mixed at RBW Studio
  • Mastered at 821 Sound Mastering
Personnel
  • Mamamoo – lead vocals, background vocals[lower-alpha 1]
    • Hwasa – lyrics, composition
  • Kim Do-hoon – lyrics, composition, arrangement, guitar, synthesizers, drum programming, recording
  • Park Woo-sang – lyrics, composition, arrangement, piano, synthesizers, drum programming, background vocals, recording, mixing

Charts

Sales and certifications

Streaming certifications for "Hip"
Region CertificationCertified units/sales
Japan (RIAJ)[56] Gold 50,000,000†
South Korea (KMCA)[57] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Release history

Release history for "Hip"
Region Date Format Version Label Ref.
Various November 14, 2019
Korean [43]
Japan February 5, 2020 Japanese Victor Entertainment [45]

Notes

  1. ↑ Also called "chorus" in liner notes.

References

  1. ↑ "Mnet Announces Lineup For Upcoming Variety Show, "Queendom"". HelloKPop. July 24, 2019. Retrieved December 8, 2019.
  2. ↑ "reality in BLACK by MAMAMOO". Apple Music. November 14, 2019. Retrieved September 11, 2021.
  3. 1 2 "Mamamoo to drop second album". Korea Joongang Daily. November 4, 2019. Retrieved December 8, 2019.
  4. ↑ "Album announcement". Mamamoo's official Twitter. November 1, 2019. Retrieved December 8, 2019.[self-published]
  5. ↑ Elyssa, Danah (November 4, 2019). "MAMAMOO to explore parallel realities with upcoming full-length album". HelloKPop. Retrieved September 11, 2021.
  6. ↑ "Update: MAMAMOO Drops A New Look At "Hip" Comeback MV". Soompi. November 1, 2019. Retrieved September 11, 2021.
  7. 1 2 "Mamamoo drops 2nd full-length album, 'reality in BLACK'". Korea Herald. November 4, 2019. Retrieved December 8, 2019.
  8. ↑ "Solar's MAMAMOO "HIP" [Happy Together/2019.11.28]". KBS World. November 28, 2019. Retrieved December 8, 2019.
  9. ↑ "HIP (Japanese Version) - Single by MAMAMOO". Apple Music. February 5, 2020. Retrieved September 11, 2021.
  10. 1 2 Herman, Tamar (November 15, 2019). "Mamamoo are Fiercely 'Hip' In New Music Video: Watch". Billboard. Retrieved September 11, 2021.
  11. ↑ Russaw, Jeanine Marie (November 14, 2019). "Four fast facts about MAMAMOO, the K-pop girl group behind 'Reality in Black'". Newsweek. Retrieved September 11, 2021.
  12. 1 2 "[MV] MAMAMOO (마마무) - HIP". YouTube. November 14, 2019. Retrieved September 11, 2021.
  13. ↑ "MAMAMOO smashes 200 million YouTube views with 'HIP' music video". HelloKPop. December 18, 2020. Retrieved September 11, 2021.
  14. ↑ "[Special] 마마무(MAMAMOO) - HIP Performance Video". YouTube. November 18, 2019. Retrieved September 11, 2021.
  15. ↑ "MAMAMOO - HIP (Comeback Showcase Stage Performance)". YouTube. The Korea Herald. November 15, 2019. Retrieved September 11, 2021.
  16. ↑ "MAMAMOO (마마무) - HIP [Music Bank COMEBACK / 2019.11.15]". YouTube. KBS. November 15, 2019. Retrieved September 11, 2021.
  17. ↑ "[Comeback Stage] MAMAMOO - HIP , 마마무 - HIP Show Music core 20191116". YouTube. MBC. November 16, 2019. Retrieved September 11, 2021.
  18. ↑ "MAMAMOO(마마무) - HIP @인기가요 Inkigayo 20191117". YouTube. Seoul Broadcasting System. November 17, 2019. Retrieved September 11, 2021.
  19. ↑ "Watch: Performances From The 2019 V Live Awards V HEARTBEAT". Soompi. November 16, 2019. Retrieved September 11, 2021.
  20. ↑ "BTS부터 오마이걸·있지까지, 'SBS 가요대전' 최종 라인업 확정 [공식]". MyDaily. December 4, 2019. Retrieved September 11, 2021.
  21. ↑ "방탄소년단→송가인 'KBS 가요대축제' 24팀 라인업 공개(공식)". Newsen via Naver. 2019-12-11. Retrieved December 11, 2019.
  22. ↑ "BTS, Twice, Monsta X & More K-Pop Acts Set to Perform at 2019 MAMA". Billboard.
  23. ↑ "[2019 MAMA] MAMAMOO_HIP REMIX ver". YouTube. Mnet. December 5, 2019. Retrieved September 11, 2021.
  24. ↑ "2019년 46주차 Digital Chart". Gaon Music Chart. Retrieved May 27, 2021.
  25. ↑ "2019년 46주차 Download Chart". Gaon Music Chart. Retrieved May 27, 2021.
  26. ↑ "2019년 46주차 Streaming Chart". Gaon Music Chart. Retrieved May 27, 2021.
  27. ↑ "2019년 48주차 Digital Chart". Gaon Music Chart. Retrieved May 27, 2021.
  28. ↑ "Gaon Chart Certifications - Streaming". Gaon Music Chart. May 6, 2021. Retrieved May 27, 2021.
  29. 1 2 "Mamamoo Chart History: World Digital Song Sales". Billboard. Retrieved August 7, 2019.
  30. ↑ Benjamin, Jeff (November 27, 2019). "MAMAMOO Score First No. 1 on World Digital Song Sales Chart With 'Hip'". Billboard. Retrieved September 11, 2021.
  31. ↑ "BEST OF 2020: K-POP". Amazon Music. Retrieved September 7, 2021.
  32. ↑ Han, Sarah (December 31, 2019). "30 Songs That Helped Define K-Pop In 2019". BuzzFeed. Retrieved September 11, 2021.
  33. ↑ Han, Sarah (January 3, 2020). "37 Of The Best K-Pop Songs Of 2019, According To Fans". BuzzFeed. Retrieved September 11, 2021.
  34. ↑ "BTS, Blackpink, Twice, NCT: winners and highlights from Mama 2020, K-pop's biggest award show". South China Morning Post. Retrieved December 10, 2020.
  35. ↑ "35th Golden Disc Awards Announce Nominees". Soompi. Retrieved December 10, 2020.
  36. ↑ Myung-mi, Kim (November 21, 2019). ‘엠카운트다운’ 마마무, 갓세븐 꺾고 11월 셋째주 1위 ['M Countdown' Mamamoo beat GOT7 and ranked first in the third week of November]. Newsen (in Korean). Archived from the original on November 12, 2020. Retrieved November 6, 2020 – via Naver.
  37. ↑ Soo-hyung, Kim (November 28, 2019). '엠카' 마마무, 'HIP'으로 아스트로 꺾고 11월 마지막주도 부동의 '1위' [종합] ['M-Countdown' Mamamoo beats ASTRO with 'HIP' and achieves 'No.1' in the last week of November]. Osen (in Korean). Archived from the original on November 12, 2020. Retrieved November 6, 2020 – via Naver.
  38. ↑ 11월 4주<K-차트>순위 [Music Bank ranking for the fourth week of November]. KBS Music Bank (in Korean). November 26, 2019. Archived from the original on May 29, 2021. Retrieved May 29, 2021.
  39. ↑ 마마무, '힙' 1위 차지 "무무들 감사드린다" (인기가요). TV Daily (in Korean). November 24, 2019. Retrieved November 24, 2019.
  40. ↑ <12월 넷째 주 인기가요 차트> (in Korean). Seoul Broadcasting System. December 22, 2019. Retrieved December 22, 2019.
  41. ↑ <12월 마지막 주 인기가요 차트> (in Korean). Seoul Broadcasting System. December 30, 2019. Retrieved December 30, 2019.
  42. ↑ Kim, Jihye (December 4, 2019). "'쇼챔피언' 마마무, 'HIP'으로 출연 없이 1위 '4관왕'..AOA 컴백[종합]". Herald Pop. Retrieved October 10, 2021 – via Naver.
  43. 1 2 "HIP (song) by MAMAMOO". Spotify. November 14, 2019. Retrieved September 12, 2021.
  44. ↑ "HIP (Inst.) (song) by MAMAMOO". Spotify. November 14, 2019. Retrieved September 12, 2021.
  45. 1 2 "HIP (Japanese Version) (song) by MAMAMOO". Spotify. February 5, 2020. Retrieved September 12, 2021.
  46. ↑ Reality in Black (liner notes). Mamamoo. Kakao M. 2019. L200001851.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  47. ↑ "Mamamoo Chart History: Japan Hot 100". Billboard. Archived from the original on November 27, 2020. Retrieved March 4, 2020.
  48. ↑ "Hip". November 25, 2019. Archived from the original on November 22, 2019. Retrieved November 22, 2019.
  49. ↑ "RIAS International Top Charts - Week 48". Recording Industry Association (Singapore). Archived from the original on December 5, 2019.
  50. ↑ "48th week of 2019 Digital Chart". Archived from the original on November 25, 2016. Retrieved December 5, 2019.
  51. ↑ "Mamamoo Chart History: K-Pop 100". Billboard. Archived from the original on December 7, 2020. Retrieved August 7, 2019.
  52. ↑ "January 2020 Digital Chart". Gaon Music Chart. Retrieved September 12, 2021.
  53. ↑ "2019년 Digital Chart". Gaon Music Chart.
  54. ↑ "Billboard Japan Hot 100 Year End". Billboard. Retrieved December 4, 2020.
  55. ↑ "2020년 Digital Chart". Gaon Music Chart.
  56. ↑ "Japanese single streaming certifications – Mamamoo – Hip" (in Japanese). Recording Industry Association of Japan. Retrieved August 23, 2021. Select 2020年12月 on the drop-down menu
  57. ↑ "South Korean single streaming certifications – Mamamoo – Hip" (in Korean). Korea Music Content Association (KMCA). Retrieved August 12, 2021.
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