Canada Goose Holdings Inc.
TypePublic
TSX: GOOS
NYSE: GOOS
IndustryRetail
Founded1957 (1957)
FounderSam Tick[1]
Headquarters
Toronto, Ontario
,
Canada
Area served
Online, retail stores: Chicago, New York, Boston, Minneapolis, Toronto, Montreal, Calgary, Edmonton, Vancouver, Tokyo, London, Paris, Frankfurt[2]
Key people
ProductsOuterwear
Knitwear
RevenueIncrease CA$1.22 billion (2023)
Decrease CA$136 million (2023)
Decrease CA$69 million (2023)
Total assetsIncrease CA$1.59 billion (2023)
Total equityIncrease CA$478 million (2023)
OwnerBain Capital and others
Number of employees
4,760 (2023)
Websitecanadagoose.com
Footnotes / references
Financials as of April 2, 2023[4]

Canada Goose is a Canadian holding company of winter clothing manufacturers. The company was founded in 1957 by Sam Tick, under the name Metro Sportswear Ltd.[5]

History

In 1957, Polish-Jewish immigrant Sam Tick founded Metro Sportswear, the company that would later become Canada Goose.[1][6] The company's first products were wool vests, raincoats, and snowsuits.[1] Tick's son-in-law David Reiss joined Metro Sportswear in 1972 and introduced a down-filling machine that allowed the company to more efficiently produce winter jackets.[7][8] By the late 1970s, the company was supplying parkas to police, corrections officers, park rangers, and other public sector workers under the Snow Goose brand name.[9][5] It also sold designs to larger apparel manufacturers such as L.L. Bean and Eddie Bauer.[9][5] In 1982, Reiss succeeded Tick as the company's CEO.[8][7] In 1985, Reiss acquired a majority stake in the company and changed its name to Snow Goose.[9][7]

In 1997, David's son Dani Reiss joined the company, initially working in sales.[1][5] In 2000, at Dani Reiss's urging, the company changed its name from Snow Goose to Canada Goose.[10] The following year, Dani Reiss took over from his father as CEO of the company.[5][6]

2001–present

Canada Goose store in Kangerlussuaq, Greenland
Canada Goose Flagship store in Sherway Gardens, Toronto

Under Dani Reiss' leadership, the company discontinued its private label operations to focus mainly on consumer products. The manufacturing continued solely in Canada.[5] The business saw rapid growth around the turn of the millennium and revenues increased from roughly $3 million in 1991 to roughly $17.5 million in 2008.[11]

In 2010 Canada Goose opened an office in Stockholm, Sweden, for its European operations.[12] In 2011, Canada Goose acquired a new plant in Winnipeg, Manitoba, Canada.[13] As global growth continued, Canada Goose moved its Winnipeg operations into a larger facility in 2013.[14]

In December 2013, Boston-based private equity firm Bain Capital acquired a 70% equity stake in Canada Goose at a $250 million valuation.[15][16] The deal included a commitment to keep manufacturing in Canada.[17] At the time, the company had grown to approximately 1,000 employees and had recently opened new manufacturing plants in Toronto and Winnipeg.[18] In December 2014, Canada Goose opened a showroom and a sales office in New York City.[19][20] From 2001 to 2014, the company's sales revenue had grown from $3 million to $200 million.[21] Canada Goose also acquired a factory in the former city of York in Toronto formerly owned by ACCO Brands' Hilroy stationery.

In January 2015, Canada Goose acquired a second manufacturing facility in Scarborough and opened a second factory in Winnipeg that November.[22] [23] In late 2016, Canada Goose opened a store in Toronto's Yorkdale Shopping Centre.[24][25]

The company announced preparations in November 2016 for an initial public offering,[26] reporting that it generated $291 million in revenue and $27 million in profit in 2016 and had $278 million in debt.[27] On March 16, 2017, shares of the company began trading on the Toronto Stock Exchange and New York Stock Exchange under the ticker symbol GOOS.[28] The IPO was composed of 20 million shares selling for around $13 per share, and raised approximately $255 million in new revenue.[29][30]

In June 2017, Canada Goose opened its first manufacturing facility in Quebec, a 95,000 square foot facility in Boisbriand.[31] In October 2017, Canada Goose opened its second United States flagship store on the Magnificent Mile in Chicago.[32]

Advert for a new Canada Goose retail location on a Hong Kong tram in 2018

A third Winnipeg-based Canada Goose manufacturing plant opened in September 2018.[33] This facility brought Canada Goose's employee count in Winnipeg to 1,700 workers.[33] Two months later, the company expanded into China, despite calls to boycott Canadian products over the arrest of Huawei CFO Meng Wanzhou in Canada. It established a store in Beijing,[34] opening in December 2018.[35]

In May 2019, the company opened its eighth Canadian production facility and first in Montreal.[36][37] At this time, the company had grown to approximately 3,800 employees and its apparel was being sold in 40 countries.[38]

Canada Goose is headquartered in Toronto, Canada,[39] with manufacturing facilities in Canada.[18] It has stores in Toronto, New York, Chicago, and Beijing.[40][34] It is a publicly traded company, with Bain Capital owning a majority stake.[18] Its CEO, Dani Reiss, has been in his position since 2001.[5] Its current president is Carrie Baker, who moved into her role in March 2022.[41] As of December 2022, Canada Goose had approximately 3,850 employees.[42]

Marketing

A number of Canada Goose products, many of which includes the company's distinctive blue, red, and white circular logo

The brand is best known for its distinctive red, white and blue circular logo, which is a "reverse image of the North Pole with the white representing the ocean while the islands are depicted by blue patches, encircled by lines of longitude and latitude to approximate the look and feel of a traditional Arctic Map. The outer ring of the logo contains "CANADA GOOSE" on the top and "ARCTIC PROGRAM" on the bottom, while each side has five maple leaves. The badge is usually placed on the upper arm of a coat or jacket.[43][44] A monochrome all-black variant of the logo is found on the brand's Black Label Collection, originally to cater to New Yorkers who tend to like all-black apparel.[45]

Members of the United States Antarctic Program in Canada Goose parkas at Observation Hill in Antarctica

The company does not outsource its manufacturing or license its brand to other manufacturers, and brands its products as "Made in Canada".[46][47]

Canada Goose products are also worn by researchers and workers in remote, cold-weather regions. Canada Goose (and Carhartt) supply parkas for participants in the United States Antarctic Program (USAP).[48][49]

Competitors

Canada Goose has several competitors in the high-end outerwear market, a segment which grew considerably between 2011 and 2017.[50] Moose Knuckles, contrasting with Canada Goose's low key advertising which relies heavily on social media, has run controversial ads, including the FUQ (Fédération unilatérale du Québec) parodying the terrorist separatist group Front de libération du Québec (FLQ) which received complaints and resulting in the brand being dropped by a retailer,[51][52] and another one mimicking Kate Upton's Sports Illustrated cover where she wore a white Canada Goose Parka.[53][54] Mackage, Moncler, Nobis (whose founder Robin Yates was previously a vice president at Canada Goose), Parajumpers, and Woolrich are also frequently mentioned rivals.[55][56]

In January 2012, Canada Goose launched a lawsuit against International Clothiers in the Federal Court of Canada for trademark infringement. Canada Goose alleged International Clothiers of intentionally designing a logo and positioning it on jackets to mimic the Canada Goose Arctic Program trademark. The International Clothiers product lines in question were the foreign-manufactured Canada Weather Gear and Super Triple Goose.[57] Canada Goose claimed that unfair business practices were used including publishing print advertisements to promote the jackets as Canada Goose products.[58] A settlement was reached in November 2012.[59]

Triple F.A.T. Goose, owned by Turbo Holdings, a privately held company, with other brands Vaiden, and First Down, compete.[60][61][62][63]

Counterfeiting

Due to the high price and popularity of Canada Goose products, they have sometimes been counterfeited. Compared to real Canada Goose coats which use duck down insulation and coyote fur trim, counterfeit products use cheaper and less effective materials and insulators. Knockoffs are usually manufactured in Asia and retail for around $100–200 CAD, compared to the authentic coats which sell for up to $800 CAD. Fakes are frequently sold through the internet.

To combat counterfeiting, Canada Goose has reminded buyers that their offerings are only sold via authorized retailers or the company's stores, and has set up a web page enlisting the public's help to identify questionable online sites which is in turn forwarded to the RCMP to shut them down.[64] Fake Canada Goose Jackets are also one of the many counterfeit items being handled by Project Chargeback, a collaboration between the Canadian Anti-Fraud Centre, credit-card companies, and banks, to scrutinize online merchant accounts.[65] In 2011, Canada Goose began sewing hologram trademarks into its jackets as proof of authenticity.[66]

In October 2012, Canada Goose won a legal battle against counterfeiters in Sweden. The District Court of Stockholm found five individuals guilty of felony fraud, trademark infringement, and customs offences. The Court sentenced two of the defendants to serve time in prison and awarded Canada Goose damages of 701,000 SEK (approximately CAD$105,000).[67][68]

Although the company has sought to thwart counterfeiting, the company has said that counterfeits have raised awareness for the brand, particularly in China.[69]

Treatment of coyotes and geese

The company's jackets are often filled with down which is purchased by a sub-contractor (Feather Industries Canada)[70] from Hutterite farmers in rural Canada.[17] Some Canada Goose jackets use coyote fur on the hoods,[71] which has caused protests from animal anti-cruelty activists due to the alleged use of leg-hold in addition to other types of traps.[72]

In 2010 People for the Ethical Treatment of Animals (PETA), an American animal rights group, criticized Canadian politician (and later Prime Minister) Justin Trudeau and his family for wearing Canada Goose products in a family Christmas photo because of the company's use of fur.[73]

In December 2012, Toronto Police were searching for a suspect who was likely an anti-fur activist after she "destroyed thousands of dollars worth of merchandise at several high-end stores by smearing fur garments [including those by Canada Goose] with petroleum jelly", rendering them unsalable.[74]

Canada Goose CEO Dani Reiss was criticized in 2014 by blogger Shannon Kornelsen for refusing to meet then-11-year-old Jasmine Polsinelli, an anti-fur activist who wanted Reiss to reconsider trapping coyotes for their fur.[75][76]

Following the public trading of shares in Canada Goose on the New York Stock Exchange in March 2017, PETA purchased 230 shares in the company so it could propose a shareholder resolution at Canada Goose's next annual meeting to "ask them to abandon the cruel use of fur and feathers."[77]

A February 2019 article in Newsweek addressed the issue of the use of coyote fur on the hoods of some Canada Goose jackets as well as the goose down in the lining of all their jackets. The author indicated that Canada Goose stated that it obtains the fur from sources that trap it ethically, in accordance with Canada's Agreement of International Humane Trapping Standards (AIHTS) or by similar regulations in the U.S., a policy called Best Management Practices (BMP). The author detailed how when a claim was taken to the Competition Bureau of Canada that the term "humane" was being used misleadingly, the Bureau dismissed the claim in a single-page letter without justification, and have since fought the public-records disclosure requests of the claim filant, Animal Justice.[70]

In June 2021, Canada Goose announced that it would stop making its products with fur by the end of 2022 after years of backlash over its use of coyote fur.[78]

Canada Goose has used product placement to promote its products.[79][80] The jackets have been worn in several films, starting with The Day After Tomorrow.[48] American model Kate Upton appeared on the cover of the 2013 Sports Illustrated Swimsuit edition in a bikini bottom and a Canada Goose parka.[81]

In 2016, rapper Lil Uzi Vert released a mixtape featuring a song titled "Canadian Goose".[82]

Professional athletes have also promoted Canada Goose. During Boston Red Sox designated hitter David Ortiz's final trip to Toronto during the 2016 Major League Baseball season, Toronto Blue Jays players José Bautista and Edwin Encarnación each gave Ortiz a custom-made Canada Goose jacket, valued at US$1000.[83][84]

In 2020, amidst the COVID-19 pandemic, actor Ryan Reynolds and Canada Goose donated parkas for 300 students in Arctic Bay, Nunavut.[85]

See also

References

  1. 1 2 3 4 Debter, Lauren (May 31, 2019). "The Golden Goose: How Dani Reiss Became A Billionaire Turning Canada Goose Into A Luxury Brand Powerhouse". Forbes. Retrieved March 28, 2022.
  2. ↑ "Canada Goose sees half of profits in long term from own stores, e-commerce | CBC News". Cbc.ca. 2017-11-09. Retrieved 2018-11-26.
  3. ↑ Clark, Evan (31 March 2022). "Carrie Baker Promoted to President at Canada Goose". WWD.
  4. ↑ "Canada Goose Holdings Inc. Annual Report (Form 20-F)". U.S. Securities and Exchange Commission. May 18, 2023.
  5. 1 2 3 4 5 6 7 Lorinc, John (17 October 2012). "The Golden Goose". Profit Guide. Archived from the original on 2013-11-09. Retrieved 19 November 2012.
  6. 1 2 Healy, Beth (March 16, 2017). "With $900 parkas, Bain's Canada Goose goes public". Boston Globe. Retrieved March 30, 2022.
  7. 1 2 3 Gajo, Patricia (November 18, 2012). "Dani Reiss of Canada Goose". Nuvo. Retrieved March 30, 2022.
  8. 1 2 Sorge, Melissa (January 29, 2019). "Canada Goose: A Window to the Arctic". Vue NJ. Retrieved March 30, 2022.
  9. 1 2 3 Syme, Rachel (February 16, 2017). "The Rise of Canada Goose's Hollywood-Friendly Coats". The New Yorker. Retrieved March 30, 2022.
  10. ↑ Atkinson, Nathalie (October 22, 2010). "Style: Canada Goose makes its coats for foresters and fashionistas". The National Post. Retrieved March 30, 2022.
  11. ↑ "ESQwire.com". Archived from the original on 2014-12-31. Retrieved 2018-11-18.
  12. ↑ Shaw, Hollie (3 June 2010). "Canada Goose opens European headquarters in Sweden". Financial Post. Retrieved 19 November 2012.
  13. ↑ Chippeway, Darrell (6 January 2011). "Canada Goose buys city firm". Winnipeg Free Press. Retrieved 19 November 2012.
  14. ↑ Cash, Martin (10 April 2013). "Canada Goose moves into bigger plant in Winnipeg". Winnipeg Free Press. Retrieved 26 April 2013.
  15. ↑ Gelles, David, "Canada Goose Sells Majority Stake to Bain Capital", The New York Times, December 10, 2013.
  16. ↑ Deveau, Scott (2017-02-15). "Canada Goose Files for IPO in New York and Toronto". Bloomberg.com. Retrieved 2017-02-18.
  17. 1 2 Marlow, Iain; Silcoff, Sean; Krashinsky, Susan (December 10, 2013). "Canada Goose sells a majority stake – with a made-in-Canada guarantee". The Globe and Mail.
  18. 1 2 3 Gelles, David (December 10, 2013). "Canada Goose Sells Majority Stake to Bain Capital". New York Times. Retrieved March 30, 2022.
  19. ↑ Stock, Kyle (December 9, 2014). "How Wall Street Puffed Up Sales of $800 Down Parkas". Bloomberg. Retrieved March 30, 2022.
  20. ↑ Hunstig, Maria (December 5, 2014). "Canada Goose opens sales office in New York City". THe Spinoff. Retrieved March 30, 2022.
  21. ↑ Green, Dennis (February 15, 2017). "How a 60-year-old Canadian sportswear manufacturer convinced regular people to wear $900 arctic parkas". Business Insider. Retrieved March 30, 2022.
  22. ↑ "Canada Goose acquires 2nd manufacturing plant in Toronto". CBC News. January 13, 2015.
  23. ↑ "Poised for expansion, Canada Goose opens 2nd Winnipeg factory". www.cbc.ca. Retrieved 2016-04-05.
  24. ↑ Kopun, Francine (November 10, 2016). "Is Canada Goose ready to fly on the stock market?". Toronto Star. Retrieved March 30, 2022.
  25. ↑ Ori, Ryan (April 13, 2016). "Parka Hyatt? Canada Goose plans store in Mag Mile hotel". Chicago Tribune. Retrieved March 30, 2022.
  26. ↑ "Is Canada Goose ready to fly on the stock market?". Toronto Star, November 10, 2016, page B1.
  27. ↑ Matthew Zeitlin, Here are 7 things we learned about Canada Goose from its IPO filing, CNBC, February 16, 2017
  28. ↑ "Shares of coat maker Canada Goose take flight on stock markets". CBC News. The Canadian Press. March 16, 2017. Retrieved March 16, 2017.
  29. ↑ Debter, Lauren (March 16, 2017). "Canada Goose Shares Fly Higher In $250 Million IPO". Forbes. Retrieved March 30, 2022.
  30. ↑ Thomas, Lauren (March 16, 2017). "Canada Goose closes its first day trading up more than 25% IPO". CNBC. Retrieved March 30, 2022.
  31. ↑ "450 jobs as Canada Goose opens new Boisbriand factory". CTV. June 29, 2017. Retrieved March 30, 2022.
  32. ↑ Zumbach, Lauren (27 October 2017). "Parka brand Canada Goose opens 10,000-square-foot Michigan Avenue flagship store". chicagotribune.com. Retrieved 30 October 2017.
  33. 1 2 Cash, Martin (September 11, 2018). "Canada Goose opens new plant". Winnipeg Free Press. Retrieved March 30, 2022.
  34. 1 2 "Canada Goose opens Beijing store following delay". CBC. December 29, 2018. Retrieved March 30, 2022.
  35. ↑ "Chinese line up for Canada Goose jackets despite anti-Canadian sentiment – National – Globalnews.ca". globalnews.ca. 31 December 2018. Retrieved 28 January 2019.
  36. ↑ Wright, Beth (May 1, 2019). "Canada Goose officially opens new Montreal factory". Just Style. Retrieved March 30, 2022.
  37. ↑ "Canada Goose to open new Montreal factory, hire 650 people". CTV. February 14, 2019. Retrieved March 30, 2022.
  38. ↑ van Elven, Marjorie (May 1, 2019). "Canada Goose opens new manufacturing facility in Montreal". Fashion United. Retrieved March 30, 2022.
  39. ↑ Grant, Jean (August 8, 2023). "Workspace of the Week: Inside Canada Goose's Museum-Like Waterfront Office in Toronto". Canadian Business. Retrieved September 5, 2023.
  40. ↑ Zumbach, Lauren (October 27, 2017). "Parka brand Canada Goose opens 10,000-square-foot Michigan Avenue flagship store". Chicago Tribune. Retrieved October 30, 2017.
  41. ↑ Clark, Evan (March 31, 2022). "Carrie Baker Promoted to President at Canada Goose". Women’s Wear Daily. Retrieved March 31, 2022.
  42. ↑ Jermyn, Diane (December 9, 2022). "Greater Toronto's Top Employers 2023 lead the way in workplace innovation". The Globe And Mail. Retrieved August 1, 2023.
  43. ↑ "FAQ's". The Fur-Bearers.
  44. ↑ "The secret inside the 'world's warmest' parka – The Star". thestar.com. 18 February 2011. Retrieved 28 January 2019.
  45. ↑ Syme, Rachel (16 February 2017). "The Rise of Canada Goose's Hollywood-Friendly Coats". The New Yorker. Retrieved 28 January 2019 – via www.newyorker.com.
  46. ↑ Forester, Pete (13 February 2018). "How Canada Goose Went From Outdoors Outfitter to Fashion Force". Esquire. Retrieved 28 January 2019.
  47. ↑ Ligaya, Armina (10 December 2013). "Made-in-Canada still key for Canada Goose after sale to U.S. private-equity firm Bain, CEO says". Financial Post. Retrieved 28 January 2019.
  48. 1 2 Robertson, Grant (25 February 2010). "Year of the Goose". The Globe and Mail. Retrieved 23 July 2011.
  49. ↑ "How Canada Goose and its logo became ubiquitous". Chicago Tribune. 2015-03-26. Retrieved 2023-07-31.
  50. ↑ Haynes, Megan (2018-09-28). "Enter the Parka Wars » strategy". Strategyonline.ca. Retrieved 2018-11-25.
  51. ↑ "Fall / Winter 2013 Collection – Moose Knuckles". www.mooseknucklescanada.com. Retrieved 28 January 2019.
  52. ↑ Atkinson, Nathalie (March 6, 2014). "Bikinis, rifles and hot tubs: Moose Knuckles' controversial 'FUQ' ad totally makes you want to buy a parka". National Post. Retrieved 2019-09-01.
  53. ↑ "Moose Knuckles Canada". arnoldzwicky.org. 7 July 2013. Retrieved 28 January 2019.
  54. ↑ Silver, Dena (2015-11-19). "This Edgy Canadian Outerwear Line Just Might Dethrone Canada Goose". Observer. Retrieved 2018-11-25.
  55. ↑ "Our Favourite Coats To Get You Through The Winter". Loveyourleather.ca. 1999-02-22. Retrieved 2018-11-25.
  56. ↑ "A Comprehensive Guide On How To Buy A Down Parka". The Style Spy. Retrieved 2018-11-25.
  57. ↑ "Canada Goose sues competitor over alleged replicas". CBC News. 22 February 2012. Retrieved 20 November 2012.
  58. ↑ Henderson, Peter (23 February 2012). "Canada Goose sues rival International Clothiers over winter parka 'rip off'". National Post. Retrieved 20 November 2012.
  59. ↑ "Canada Goose settles jacket patent suit with retailer". CBC News. 7 November 2012. Retrieved 20 November 2012.
  60. ↑ "How Does Canada Goose Compare To '80s Fashion Stalwart Triple F.A.T. Goose?". finance.yahoo.com. Retrieved 23 February 2023.
  61. ↑ "T&C Tried & True: The Winter Jacket to Get You Through Frigid Temps". Town & Country. 6 February 2023. Retrieved 23 February 2023.
  62. ↑ Lorenzo, Tom. "Triple F.A.T. Goose Might Just Be Your New Favorite Coat". Men's Journal. Retrieved 23 February 2023.
  63. ↑ Hood, Bryan (9 January 2021). "Robb Recommends: This Parka Is the Perfect Coat for People Who Hate Winter Coats". Robb Report. Retrieved 23 February 2023.
  64. ↑ "Counterfeit – Canada Goose®". www.canadagoose.com. Retrieved 28 January 2019.
  65. ↑ Copaken, Deborah (24 January 2019). "I Spent $925 on a Fake Canada Goose Coat". The Atlantic. Retrieved 28 January 2019.
  66. ↑ Allard, Jordan (9 August 2011). "Go for the real Goose, says store owner Herb Lash Sr". The Sault Star. Archived from the original on 24 December 2013. Retrieved 20 November 2012.
  67. ↑ "Canada Goose wins $105K in Swedish counterfeit case". CBC News. 23 October 2012. Retrieved 20 November 2012.
  68. ↑ Marotte, Bertrand (23 October 2012). "Trendy jacket maker Canada Goose claims win in knockoff battle". The Globe and Mail. Retrieved 20 November 2012.
  69. ↑ "Why Canada Goose's CEO has a love-hate relationship with counterfeiting". CBC. October 4, 2018. Retrieved 28 January 2019.
  70. 1 2 "Are Canada Goose Jackets Inhumane? The Controversy Explained". Newsweek. 14 February 2018. Retrieved 9 April 2019. Canada Goose and other popular brands like North Face and Patagonia say their businesses operate with animal welfare in mind. On their websites, each company attempts to assure consumers that their down is sourced ethically, from animals that are killed before plucking rather than via the heinous practice of live-plucking and as a byproduct of the meat industry, not the notoriously cruel foie gras industry which engages in force-feeding. The companies use terms such as "without unnecessary harm", "traceability", and "third-party audited" to demonstrate their concern for animal welfare.
  71. ↑ LaRochelle, Jillian (7 November 2012). "When hell freezes over". MRketplace. Archived from the original on 2012-11-09. Retrieved 19 November 2012.
  72. ↑ "When You Look at These Pictures, You'll Return Your Canada Goose Jacket". People for the Ethical Treatment of Animals. 2018. Retrieved 16 January 2018. Wild coyotes are caught in steel leg clamps, head-crushing traps, body-gripping traps, or neck snares. Often, they're mothers who are desperate to get back to their starving pups. Once caught, these animals can spend days suffering. Some—especially the mothers—even attempt to chew off their own limbs to escape. Their slow deaths can be the result of blood loss, shock, dehydration, frostbite, gangrene, or attacks by predators.
  73. ↑ Pearce, Tralee (17 December 2010). "Justin Trudeau's Christmas card controversy". The Globe and Mail. Retrieved 20 December 2023.
  74. ↑ Bosanac, Alexandra (2012-12-24). "Toronto police seek suspect for damaging costly fur coats". The Star. Retrieved 2018-11-25.
  75. ↑ Kornelsen, Shannon (31 March 2013). "Is Canada Goose Afraid of Facing an 11-Year-Old Girl?". Huffington Post Canada. Retrieved 7 January 2014.
  76. ↑ O'Kane, Josh (April 11, 2013). "Canada Goose CEO's 'aha' moment: 'I realized the brand was real'". The Globe and Mail. Retrieved March 17, 2017. The company is not without detractors. The use of hood trim made from coyote fur has drawn numerous protests, including most recently from an 11-year-old girl who hoped to ask Mr. Reiss to offer an alternative material.
  77. ↑ Israel, Solomon (March 17, 2017). "Investing and protesting: Why PETA bought shares of Canada Goose". CBC News. Retrieved March 17, 2017.
  78. ↑ "Canada Goose going fur-free by end of 2022". Global News. Retrieved 2021-06-24.
  79. ↑ Haynes, Megan (28 September 2018). "Enter the Parka Wars". strategyonline.ca. Retrieved 28 January 2019.
  80. ↑ Syme, Rachel (16 February 2017). "The Rise of Canada Goose's Hollywood-Friendly Coats". The New Yorker. Retrieved 19 February 2017.
  81. ↑ Trevor Melanson, "Kate Upton rocks Canada Goose for Sports Illustrated swimsuit edition". Canadian Business, Feb 14, 2013
  82. ↑ "The 20 Best Lil Uzi Vert Songs"All My Chains"". Complex. Retrieved 28 January 2019.
  83. ↑ Zwolinski, Mark (2016-09-09). "Blue Jays honour retiring Red Sox slugger David Ortiz". The Star. Retrieved 2018-11-25.
  84. ↑ Hartwell, Darren (2016-09-09). "Blue Jays Present David Ortiz With Retirement Gift That's Classic Canada | Boston Red Sox". NESN.com. Retrieved 2018-11-25.
  85. ↑ Taylor, Juanita (November 9, 2020) [November 7, 2020]. "How a tweet led Ryan Reynolds to donate parkas to this Nunavut community". CBC News.
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