Moncler S.p.A.
TypeSocietà per azioni
BIT: MONC
FTSE MIB component
IndustryFashion
Founded1952 (1952) in Monestier-de-Clermont, France
FounderRené Ramillon, André Vincent
Headquarters
Milan
,
Italy
Key people
Remo Ruffini (CEO)[1]
Revenue€2,046 million[2] (2022)
€411.4 million[2] (2022)
Number of employees
5,290[3] (2022)
SubsidiariesStone Island
Websitewww.monclergroup.com, www.moncler.com

Moncler S.p.A. is an Italian luxury fashion house originally from France, specialized in ready-to-wear outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather goods, footwear, fragrance, and related accessories.[4][5] Its core branding includes the rooster (cockerel), "M" monogram, felt appliqué badge, crossed skis and cartoon duck mascot.

Founded in 1952[6] in the Alpine town of Monestier-de-Clermont, France, Moncler quilted jackets were used by cold-weather workers, mountaineers, and skiers throughout Europe. Italian entrepreneur Remo Ruffini bought the near-bankrupt company in 2003 and moved it to Milan, re-launching Moncler as a global purveyor of luxury goods. Its use of private equity financing during the late-2000s and early-2010s saw to its listing on the Milan Stock Exchange in 2013. Moncler reported €2 billion in revenue in 2022.[7]

The house's collaborations with emerging designers and €1.15 billion-acquisition of Stone Island in 2020, has led to its increased presence in streetwear fashion.[8][9] Its efforts in sustainable fashion were formalized with their 2020 "Born to Protect" mandate, featuring a range of environmental standards.

History

Founded in 1952 by René Ramillon and André Vincent,[10] the name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble, France.[11] The first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their overalls in the small mountain establishment.[12] The first to note them and realize their potential was French mountaineer Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray".[13]

In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to K2, which culminated with the conquest of the earth's second-highest summit by Achille Compagnoni and Lino Lacedelli.[14][15] Moncler also accompanied the French expedition which reached the summit of Makalu in 1955[16] and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964.[17] On occasion of the Grenoble Winter Olympics in 1968,[18][19] Moncler became the official supplier of the French national downhill skiing team.[18] In 1968, a cartoon duck named MonDuck was introduced as a mascot for the fashion house.[20]

In 2003, Moncler was acquired by Italian entrepreneur Remo Ruffini, chairman and CEO, who was to introduce the strategy of the global quilted jacket, reinventing the near-bankrupt company.[21][22] Eurazeo, a French shareholder, invested in the Moncler group in 2011, in order to take 45% of the shares and 50% of the voting rights before selling the company for 1.4 billion euros in March 2019.

An IPO of Moncler on the Milan Stock Exchange took place on 16 December 2013, with an initial value of €10.20 per share.[23] The shares were 27 times oversubscribed and rose 47% on the first day, resulting in a market capitalization of more than €4 billion.[24][23][25] In February 2018 Moncler launched the Moncler Genius project, a new creative and business model where well-known designers create distinct collections interpreting Moncler's identity that are released on a monthly basis.[26][27][28]

In December 2020, Moncler purchased Italian luxury sportswear brand Stone Island in a reported €1.15 billion acquisition.[29] In 2020, Moncler launched the "Born to Protect" sustainability plan which features renewable energy, animal welfare, recycling, and charitable giving standards.[30] In December 2021 Moncler became the official formalwear partner of Italian football club Inter Milan.[31]

A Moncler boutique in Vancouver, Canada in January 2016.

Collections

  • Moncler: main line for men and women
  • Moncler Enfant: kidswear collection[32]
  • Moncler Grenoble: the skiwear collection made its debut in New York in 2010 during New York Fashion Week[33]
  • Moncler Gamme Rouge: Moncler's haute couture collection designed by Alessandra Facchinetti and then by Giambattista Valli. From 2008 to 2018, the collection was presented during Paris Fashion Week. The collaboration and collection have concluded with the Spring-Summer 2018 collection.[34]
  • Moncler Gamme Bleu: men's collection designed by Thom Browne and presented at Milan Fashion Week.[35] The collaboration and collection have concluded with the Spring-Summer 2018 launch.[36]
  • Moncler O: A collaboration between Moncler and Off-White c/o Virgil Abloh (Fall-Winter 2016-17 and Spring-Summer 2017 collections)[37]
  • Moncler C: A collaboration between Moncler and British designer Craig Green (Fall-Winter 2017-18 and Spring-Summer 2018 collections)[38]

In 2018 Remo Ruffini conceived the Moncler Genius project, where designers create collections interpreting Moncler's identity that are released on a monthly basis.[26][27][28]

Collaborations

The following photographers have collaborated with Moncler for institutional campaigns:

Major shareholders

As of 30 June 2023[48] [49]
Shareholder Stake (% of ordinary shares)
Double R S.r.l. 23.7%
Morgan Stanley 10.1%
Capital Research and Management Company 5.0%
BlackRock Inc. 4.2%
Treasury Shares 1.6%
Other Shareholders 55.4%

Brand integrity

To deal with counterfeiting, the company instituted an online code verification system to authenticate purchased products.[50]

See also

References

  1. ↑ Levine, Joshua (8 October 2018). "How CEO Remo Ruffini Is Reinventing Moncler for a Faster Fashion World". Wall Street Journal. Retrieved 12 October 2018.
  2. 1 2 "Results 2021" (PDF). Retrieved 17 November 2022.
  3. ↑ "Working at Moncler". Retrieved 17 November 2022.
  4. ↑ Conway, Megan (November 29, 2011). "Aprés Ski: Moncler Moves Beyond the Jacket". Wall Street Journal. ISSN 0099-9660. Retrieved June 18, 2022.
  5. ↑ Sciorilli Borrelli, Silvia (December 17, 2020). "Remo Ruffini shows Moncler is more than just puff with €1bn Stone Island deal". Financial Times. Retrieved June 18, 2022.
  6. ↑ "Moncler 2 1952 Fall 2021 Menswear Collection". Vogue. 2021-09-02. Retrieved 2023-12-19.
  7. ↑ Benissan, Ezerin (February 24, 2022). "Moncler sales surpass €2 billion". Vogue Business. Retrieved June 18, 2022.
  8. ↑ Cristoferi, Claudia; Aloisi, Silvia (May 5, 2022). "Moncler bets on store expansion, footwear to drive growth". Reuters. Retrieved June 18, 2022.
  9. ↑ Lynch, Jack (April 8, 2020). ""Streetwear Is Very Healthy And Will Continue To Be": An Interview With Moncler's Sergio Zambon". Complex. Retrieved June 18, 2022.
  10. ↑ "The adventures of Moncler's feathered mascot Monduck". 13 September 2012. Retrieved 31 May 2019.
  11. ↑ "Moncler chief Remo Ruffini: the man behind the $1,000 puffa". Financial Times. 18 May 2017. Retrieved 25 March 2019.
  12. ↑ "Moncler earning surpass 1 billion dollars". March 2017. Retrieved 25 March 2019.
  13. ↑ "How Did Remo Ruffini Turn the Humble Down Jacket into a Multibillion-Dollar Empire?". Retrieved 25 March 2019.
  14. ↑ "The secret of Moncler's success". Financial Times. 3 March 2017. Retrieved 25 March 2019.
  15. ↑ "Moncler worn on K2 expedition at auction". 15 February 2018. Retrieved 25 March 2019.
  16. ↑ "The race to make the warmest winter clothes". 20 February 2019. Retrieved 25 March 2019.
  17. ↑ "Moncler's Remo Ruffini: the puff daddy who made the ski jacket a style staple". 24 September 2015. Retrieved 25 March 2019.
  18. 1 2 "Moncler skiwear is put through its paces". Financial Times. 29 November 2013. Retrieved 25 March 2019.
  19. ↑ "Peggy Fleming and the 1968 Winter Olympics". The Atlantic. 7 February 2018. Retrieved 25 March 2019.
  20. ↑ Sims, Josh (September 13, 2012). "The adventures of Moncler's feathered mascot Monduck". wallpaper.com. Retrieved November 7, 2022.
  21. ↑ "Interview: Remo Ruffini, chairman & creative director of The Moncler Group". 9 August 2012. Retrieved 25 March 2019.
  22. ↑ Vardi, Nathan. "Remo Ruffini Could Become A Fashion Billionaire Selling $1,000 Puffy Jackets". Forbes. Retrieved 2021-02-08.
  23. 1 2 Martens, Cynthia (12 December 2013). "Moncler Prices Shares for IPO". WWD. Retrieved 12 December 2013.
  24. ↑ Bray, Chad (16 December 2013). "Moncler Shares Close Up 47% in Market Debut". New York Times. Retrieved 3 January 2014.
  25. ↑ "Moncler shares rise more than 40% on market debut". CNBC. 16 December 2013. Retrieved 25 March 2019.
  26. 1 2 "Moncler 5 Craig Green". 20 February 2018. Retrieved 6 February 2019.
  27. 1 2 "Moncler's new collection is genius, literally". Retrieved 6 February 2019.
  28. 1 2 "There's a full-length puffer gown from Moncler for your next freezing cold black tie event". ABC News. Retrieved 6 February 2019.
  29. ↑ "Moncler Buys Stone Island Sportswear Brand for $1.4 Billion". Bloomberg.com. 2020-12-07. Retrieved 2022-06-19.
  30. ↑ Zargani, Luisa (November 13, 2021). "Moncler Tops Dow Jones Sustainability Indices for Third Year in a Row". www.yahoo.com. Retrieved June 18, 2022.
  31. ↑ "Inter x Moncler: Fashion and football with Milan at their heart". 6 December 2021.
  32. ↑ "Moncler Strengthens Partnership With UNICEF". 18 October 2018. Retrieved 4 June 2019.
  33. ↑ "Moncler 3 Grenoble". 20 February 2018. Retrieved 4 June 2019.
  34. ↑ "Moncler's New Strategy: 'Super 8' Group of Designers". 13 February 2018. Retrieved 11 February 2019.
  35. ↑ "Moncler Gamme Bleu". 19 June 2016. Retrieved 12 February 2019.
  36. ↑ "Moncler's New Strategy: 'Super 8' Group of Designers". 13 February 2018. Retrieved 12 February 2019.
  37. ↑ "An Exclusive First Look at Moncler O, Off-White and Moncler's New Collaboration". 29 June 2016. Retrieved 4 June 2019.
  38. ↑ "Moncler Just Made the Most Stylish Winter Clothes". 28 September 2017. Retrieved 4 June 2019.
  39. ↑ Menkes, Suzy (27 September 2011). "A Film About a Jacket — and a Dog". The New York Times. Retrieved 12 February 2019.
  40. ↑ "Bruce the Great: Woof!". 17 June 2009. Retrieved 12 February 2019.
  41. ↑ "How Wall Street Puffed Up Sales of $800 Down Parkas". Bloomberg News. 9 December 2014. Retrieved 12 February 2019.
  42. ↑ "Moncler Gamme Rouge Fall Winter 2014.15 by Steven Meisel". 18 August 2014. Retrieved 15 March 2019.
  43. ↑ "Liu Bolin 'Disappears' in an Iceberg for Moncler Fall Ads". 11 July 2017. Retrieved 23 July 2019.
  44. ↑ "L'arte mimetica negli scatti di Liu Bolin a Roma". 5 March 2018. Retrieved 23 July 2019.
  45. ↑ "Moncler Taps 19 Talents for its Fall 2018 Ad Campaign". 11 July 2018. Retrieved 12 February 2019.
  46. ↑ "The Will Smith and Moncler hook-up is genius". 22 July 2019. Retrieved 23 July 2019.
  47. ↑ "Moncler introduces the Poldo Dog Couture". nss magazine. Retrieved 2019-11-27.
  48. ↑ "Shareholding". Retrieved 4 January 2024.
  49. ↑ "Consob". Retrieved 4 January 2024.
  50. ↑ "Moncler". 23 December 2015. Retrieved 7 July 2016.
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