"Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R. Tolkien's fantasy novel The Lord of the Rings, commonly associated with the hippie movement.

The phrase was used frequently in graffiti, buttons, bumper-stickers, T-shirts, and other materials. It was the title of a 1967 single released under the band name "The Magic Ring" by Smash Records.[1] It was later displayed during the activation of a computer virus in the early 1990s, in large letters with a moving border.[2]

Hippies who may be pushing thirty wear buttons that read "Frodo Lives" and decorate their pads with maps of Middle Earth ...

—Theodore Roszak[3]

The term first became popular following release of the Ballantine Books paperback edition of the books in 1965, exposing them to a larger number of readers.[4] While no longer as pervasive as it once was, the term continues to appear in newspaper articles and popular culture related to Tolkien's stories,[5][6] and was used in merchandising items for the early-2000s New Line Cinema The Lord of the Rings film trilogy.

References

  1. ↑ The Magic Ring – Frodo Lives / Yellow Horses (Vinyl), retrieved 2021-06-15
  2. ↑ Malware Example: Q FRODO.COM, retrieved 2021-06-01
  3. ↑ Roszak, Theodore (1995). The Making of a Counter Culture: Reflections on the Technocratic Society and Its Youthful Opposition. University of California Press. p. 40. ISBN 0-520-20122-1.
  4. ↑ Carpenter, Humphrey (1977). J. R. R. Tolkien: A Biography. New York: Ballantine Books. ISBN 978-0-04-928037-3.
  5. ↑ Kempley, Rita (2001-12-19). "Frodo Lives! A Spirited 'Lord of the Rings'". The Washington Post. Archived from the original on 2018-08-12. Retrieved 2010-05-03.
  6. ↑ "The Bastards Have Landed! The Official Peter Jackson Fanclub". Archived from the original on 2009-02-04. Retrieved 2007-07-19.
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