Hummel International
Sport & Leisure A/S[1]
TypeSubsidiary
IndustrySports equipment
Founded1923 (1923) in Hamburg, Germany
FounderAlbrech & Ludwig Messmer
Headquarters
Aarhus
,
Denmark
Area served
Worldwide
ProductsSportswear, footwear
RevenueDKK 1.858 billion
(€250 million) in 2021[2]
ParentThornico Group[1]
Websitehummel.net

Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[3] The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.

The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[4] Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]

Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Southampton, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.

The Hummel logo is a stylized bumblebee, as Hummel is German for "bumble bee".

Sponsorships

The following teams and association are currently sponsored by Hummel:

Association football

National teams

Non-national representative teams

Club teams

  • Andorra
Andorra Atlètic Club d'Escaldes
  • Argentina
Argentina Chacarita Juniors
Argentina Ferro Carril Oeste
Argentina Platense
Argentina Quilmes AC
  • Australia
Australia Sydney University
Australia Capital Football
  • Austria
Austria Flyeralarm Admira
Austria FC Pinzgau Saalfelden
Austria SV Ried
  • Belgium
Belgium Francs Borains
  • Bulgaria
Bulgaria Minyor Pernik
Bulgaria Spartak Pleven
  • Bhutan
Bhutan Thimphu City FC
  • Congo
Republic of the Congo AS Otôho
  • Cyprus
Cyprus Akritas Chlorakas
  • Denmark
Denmark Aarhus GF
Denmark AC Horsens
Denmark BK Marienlyst
Denmark Brabrand IF
Denmark Brøndby IF
Denmark Esbjerg fB
Denmark Christiania SC
Denmark FC Fredericia
Denmark FC Horsens
Denmark Fremad Amager
Denmark Greve
Denmark Kolding IF
Denmark Odense BK
Denmark Ringkøbing IF
Denmark SønderjyskE
  • England
England Basildon United
England Coventry City
England Everton
England Nuneaton Griff
England Southampton
England St Albans
England Wycombe Wanderers
  • France:
France FC Mulhouse
France Racing Club de France
France Saint-Étienne
France US Concarneau
France US Orléans
France US Quevilly
  • Germany
Germany 1. FC Köln
Germany 1. FC Magdeburg
Germany Altona 93
Germany DGF Flensborg
Germany Hertha 03
Germany Jahn Regensburg
Germany ZFC Meuselwitz
Germany VfB Oldenburg
Germany Teutonia Ottensen
Germany Wacker Burghausen
Germany Weiche Flensburg
Germany Werder Bremen
Germany Werder Bremen II
  • Guatemala
Guatemala Comunicaciones
  • Hungary
Hungary Szeged-Csanád
Hungary Szolnoki MÁV
  • Iceland
Iceland ÍBV Vestmannaeyjar
Iceland Fjölnir
  • India
India Hyderabad FC
India Kenkre FC[5]
India FC Bengaluru United[6]
India 1 Ladakh FC
  • Japan
Japan Fukushima United FC
Japan Gamba Osaka
Japan JEF United Chiba
Japan Zweigen Kanazawa
  • South Korea
South Korea Gyeongnam FC
South Korea Suwon FC
  • Lithuania
Lithuania Hegelmann
Lithuania Kauno Žalgiris
Lithuania Šiauliai
Lithuania Šilutė
  • Libya
Libya Al-Ahly (From 2023-2024 season)
  • Netherlands
Netherlands FC Emmen
  • Norway
Norway KFUM-Kameratene Oslo
Norway Lyn Fotball
Norway Odds Ballklubb
Norway Sandnes Ulf
Norway Sarpsborg 08
  • Oman
Oman Al-Khaburah
  • Poland
Poland Garbarnia Kraków
Poland GKS Katowice
Poland GKS Tychy
Poland Motor Lublin
Poland Polonia Warsaw
Poland Zagłębie Sosnowiec
  • Portugal
Portugal Nacional
Portugal Vianense
  • Scotland
Scotland Grahamston
Scotland Kilmarnock
Scotland Montrose
  • Serbia
Serbia FK BSK Borča
  • Spain
Spain Costa Brava
Spain Illescas
Spain Las Palmas
Spain Eibar
Spain Eldense
Spain L'Hospitalet
Spain CP San Cristóbal
Spain Málaga
Spain Pobla de Mafumet
Spain Sabadell
Spain Real Betis
Spain Real Betis B
Spain Rayo Majadahonda
Spain Tenerife
  • Ukraine
Ukraine Lyubomyr Stavyshche
Ukraine MFA Mukachevo
  • Tunisia
Tunisia CS Sfaxien
Tunisia Olympique Béja
Tunisia Avenir de Marsa
  • Turkey
Turkey Samsunspor
  • Uganda
Uganda URA
  • United States
United States Brooklyn City FC[7]
United States Charleston Battery
United States Chattanooga FC
United States El Paso Locomotive FC
United States Florida Tropics
United States Forward Madison
United States Green Bay Voyageurs
United States Greenville Triumph SC
United States Hartford Athletic
United States Hartford City
United States Iowa Raptors FC
United States Lane United
United States Milwaukee Torrent
United States PDX FC
United States Philadelphia Fury
United States Providence City
United States Redlands FC
United States Sacramento Republic FC
United States SoCal SC
United States Stumptown Athletic
United States Union Omaha

Basketball

National teams

Tunisia Tunisia

Club teams

  • Spain
Spain Lenovo Tenerife

Paddle Sports

National Federations

  • Great Britain
United Kingdom British Canoeing (Olympic & Paralympic Canoe, Kayak & Extreme Kayak GB Teams)

Handball

National teams

Club teams

  • Bahrain
Bahrain Al-Najma SC
  • Belgium
Belgium Initia Hasselt
  • Croatia
Croatia RK Zagreb
Croatia RK Zamet
  • Czech Republic
Czech Republic HC Zlín
Czech Republic DHK Zora Olomouc
Czech Republic HK Lovosovice
Czech Republic SHC Maloměřice Brno
Czech Republic DHC Sokol Poruba
Czech Republic HC Britterm Veselí Nad Moravou
Czech Republic Talent Plzeň
Czech Republic TJ Lokomotiva Louny
Czech Republic Tatran Litovel
Czech Republic TJ Náchod
  • Denmark
Denmark Aalborg Håndbold
Denmark Århus Håndbold
Denmark SK Aarhus (women's)
Denmark Team Esbjerg (women's)
Denmark SønderjyskE Håndbold
Denmark Mors-Thy Håndbold
Denmark Ringkøbing Håndbold (women's)
Denmark Team Tvis Holstebro
  • France
France Billère Handball Pau Pyrénées
France C' Chartres Métropole
France JS Cherbourg
France Pontault-Combault
France Tremblay en France
France US Créteil
  • Germany
Germany ASV Hamm-Westfalen
Germany Bayer 04 Leverkusen (handball)
Germany EHV Aue
Germany Eulen Ludwigshafen
Germany Frisch Auf Göppingen
Germany GWD Minden
Germany Handball Hamburg
Germany HSG Nordhorn-Lingen
Germany SC Magdeburg
Germany SG BBM Bietigheim
Germany SG Flensburg-Handewitt (From 2023/24)
Germany TUSEM Essen
Germany TuS Fürstenfeldbruck
Germany VfL Gummersbach
Germany VfL Lübeck-Schwartau
Germany Wilhelmshaven HV
  • Hungary
Hungary Balassagyarmati Kábel
Hungary Békés-Drén KC
Hungary Budaörs (women's)
Hungary Csurgó
Hungary Dunaújvárosi Kohász (women's)
Hungary Fehérvár KC (women's)
Hungary Kecskemét (women's)
Hungary CYEB Mizse KC
Hungary Pénzügyőr (women's)
Hungary Siófok (women's)
Hungary K. Szeged SE (women's)
Hungary ARAGO Törökszentmiklósi KE
Hungary Vecsés SE-Él Team
  • Iceland
Iceland ÍBV Vestmannaeyjar
  • Lithuania
Lithuania Granitas-karys
  • Montenegro
Montenegro ZRK Buducnost (women's)
  • Netherlands
Netherlands Beekse Fusie Club
Netherlands E&O
Netherlands HV Volendam
Netherlands Kras Volendam
  • North Macedonia
North Macedonia RK Vardar Skopje
  • Norway
Norway Nøtterøy Håndball
Norway ØIF Arendal
Norway Flint Tønsberg Håndball AL
Norway Stord HK
Norway Oppsal Håndball
Norway Nordstrand Håndball
  • Poland
Poland AZS Politechnika Koszalin
Poland EB Start Elbląg
Poland SPR Chrobry Głogów
  • Romania
Romania Măgura Cisnădie (women's)
Romania HC Zalău (women's)
Romania CSM Roman (women's)
Romania CSM Slatina (women's)
Romania Dunărea Călărași
Romania CSU Suceava
Romania CSM Focșani
  • Slovakia
Slovakia HC SPORTA Hlohovec
Slovakia SKP Bratislava
  • Slovenia
Slovenia RK Cimos Koper
Slovenia RK Gorenje Velenje
Slovenia 1.NLB leasing handball league
Slovenia RK Trimo Trebnje
Slovenia RK Krško
  • Spain
Spain Balonmano Sinfín
Spain BM Puente Genil
Spain BM Granollers
Spain Quabit Guadalajara
Spain BM Remudas
  • Sweden
Sweden IF GUIF
Sweden IFK Kristianstad
  • Switzerland
Switzerland HC KTV Altdorf
Switzerland BSV Bern
Switzerland LK Zug
Switzerland Basel Regio
Switzerland LC Brühl
  • Turkey
Turkey Beşiktaş J.K. Handball Team

Rugby Union

Club teams

Rugby League

National teams

Club teams

Rolling hockey

Club teams

  • Spain Manlleu

Volleyball

National teams

Club teams

Other

  • England Super League Referees

Esports

Teams

Players

  • Japan Genki Morita

Cycling

Teams

References

  1. 1 2 3 4 Hummel. Thornico website.
  2. ↑ HUMMEL DELIVERS RECORD RESULT WITH MULTI-MILLION PROFIT
  3. ↑ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
  4. ↑ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
  5. ↑ Shetty, Chittu (4 October 2021). "Kenkre FC announce tie-up with Hummel India as official kit partner". www.footballcounter.com. Football Counter. Archived from the original on 4 October 2021. Retrieved 26 February 2022.
  6. ↑ Chakrabarty, Madhushree (3 August 2022). "FC Bengaluru United sign Hummel as their official kitting and merchandise partner". mediainfoline.com. Media Infoline. Archived from the original on 3 August 2022. Retrieved 3 August 2022.
  7. ↑ "Home". brooklyncityfc.org.
  8. ↑ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
  9. ↑ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. 14 August 2019. Retrieved 12 November 2019.
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