"Hype Boy"
Single by NewJeans
from the EP New Jeans
Language
  • Korean
  • English
ReleasedJuly 23, 2022 (2022-07-23)
Genre
Length2:59
LabelADOR
Lyricist(s)
Producer(s)
  • 250
  • Ylva Dimberg
NewJeans singles chronology
"Attention"
(2022)		 "Hype Boy"
(2022)		 "Cookie"
(2022)
Performance video
"Hype Boy" (Performance Ver.) on YouTube

"Hype Boy" is the second single by the South Korean idol girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released the song for download and streaming on July 23, 2022. The song was accompanied by four music videos, each featuring individual characters and their narratives.

250 and Ylva Dimberg produced "Hype Boy", and the latter wrote the lyrics with Gigi and NewJeans' member Hanni. An incorporation of future bass and pop styles, it is driven by pulsing synthesizers and distorted instrumentals that evoke 1990s and 2000s styles such as R&B, electronic, and moombahton. Music critics praised the retro-styled production of "Hype Boy" and commented that it had a dreamy atmosphere. NME, NPR, and Rolling Stone included it in their lists of the best songs of 2022. "Hype Boy" also featured on K-pop-specific year-end lists, ranking atop the list by NME.

The single peaked at number two on South Korea's Circle Digital Chart and reached the top 10 in Malaysia, Singapore, Taiwan, and Vietnam. Both the Korea Music Content Association (KMCA) and the Recording Industry Association of Japan (RIAJ) certified the track platinum for exceeding 100 million streams in respective countries. "Hype Boy" broke the record for the longest-running song on the Billboard Global 200 by a K-pop female act, charting for 42 weeks.

Background and release

Music videos for "Hype Boy"
video icon "Minji Ver." on YouTube
video icon "Hyein Ver." on YouTube
video icon "Hanni Ver." on YouTube
video icon "Danielle&Haerin Ver." on YouTube

Under the direction of the art director Min Hee-jin, the South Korean idol girl group NewJeans was formed and signed with ADOR, an independent division of Hybe Corporation where Min is the CEO. Th group's debut single, "Attention", was surprise-released on July 22, 2022, without prior information regarding the group's lineup.[1] The following day, ADOR announced a four-track extended play (EP), New Jeans, which was set for release on August 1,[2] and released "Hype Boy" as the group's second single. "Hype Boy" was accompanied by a 50-second clip introducing the five members' names and four music videos specific to the members' perspectives.[3]

Of the four music videos, three were for individual members Minji, Hyein, and Hanni, and one was for a collective unit of Haerin and Danielle.[4] Min explained that by releasing "Attention" without confirming the members' names and "Hype Boy" featuring individual members, she expected that "people would come back to the first video to look them up".[4] In each video, the members invite their "hype boy", or love interest, to a pool party with them. They ultimately see a different side of their "hype boy" contrary to what they initially admired or anticipated.[5] "Hype Boy" was one of the EP's three singles.[6][7] On August 4, NewJeans held their debut stage on Mnet's M Countdown, where they performed all singles from their self-titled EP, including "Hype Boy".[8]

Composition and lyrics

Gigi, Ylva Dimberg, and the member Hanni wrote the lyrics to "Hype Boy",[9] a song about young love akin to a daydream.[10] The song has lyrics in both Korean and English, and it is two minutes and 56 seconds long.[9] The chorus is sung by the members Haerin and Danielle: "'Cause I know what you like, boy/ You’re my chemical hype boy."[11] According to NME's Rhian Daly, Hanni's input helped usher in a female perspective for a girl-group song, which deviated from the "male gaze" that had dominated K-pop idol music.[12]

Dimberg and 250 produced "Hype Boy", and the latter programmed the instrumentals.[9] It is composed in the key of E minor, with a tempo of 100 beats per minute.[13][14] "Hype Boy" is propelled by pulsing synthesizers and distorted instrumentals.[15] It is a future bass,[16] bubblegum pop,[17] and synth-pop song[18] that incorporates influences of 1990s R&B[19] and electronic music,[18] and its rhythms evoke moombahton.[18][12] The members sing with their unmanipulated vocals over R&B beats.[11][18] According to the South Korean digital music site Melon, "Hype Boy" is a hybrid of moombahton and electropop that has a "unique pre-chorus" and highlights individual members' vocals.[9]

Carmen Chin of NME felt that the production was reminiscent of 2000s music but had a modern twist. Chin added that the track's arrangement using "tropical touches and future bass" made for "a dreamy, almost hazy atmosphere".[15] Writing for the same publication, Derrick Tan said the song's production resembled the music of Kaytranada and described NewJeans' vocals as "honeyed" that "[belt] out passionately in the euphoric chorus".[11] Time's Kat Moon wrote the track featured "soft" beats and "mellow" instrumentals but described the vocals in the chorus as "soaring".[20]

Reception

"Hype Boy" received positive reviews from music critics and appeared on many year-end rankings of the best songs of 2022. Rolling Stone placed "Hype Boy" at number 24 on their list of the top 100 songs of 2022, highlighting it as a "standout" from the group's EP with "its addictive choreography and catchy chorus".[10] NPR ranked it 85th, with the editor Sheldon Pearce characterizing it as "transformative, precisely and gently blended".[18] NME ranked "Hype Boy" first on their list of the 25 best K-pop songs of the year, calling it "three minutes of pop perfection".[11] The magazine ranked it 26th on their overall list of the best songs of the year, with Daly describing it as a refreshing sound that made NewJeans stand out in a pool of similar-sounding K-pop groups.[19] On other K-pop year-end lists, "Hype Boy" appeared at number one on the list by Riff Magazine,[17] number two by Insider[21] and number four by The Korea Herald.[22] It featured on unranked lists of the year's best K-pop songs by Nylon,[23] Teen Vogue,[24] Time,[25] and CNN Philippines, with many comments praising its retro-styled production that brought forth a nostalgic yet also modern feel.[26]

"Hype Boy" debuted at number 116 on the Billboard Global 200[27] and peaked at number 52.[28] It set the record for the longest-charting song by a K-pop girl group on the Billboard Global 200 chart, spending 42 weeks in total.[29][30] In the group's native South Korea, "Hype Boy" was a commercial success, prompting TikTok dance challenges and covers by other K-pop groups.[10][31] On the music streaming service Melon, "Hype Boy" alongside "Ditto" and "OMG" occupied the top three spots of the most-listened-to songs for two consecutive months, making NewJeans the first musician to do so in the site's 18-year history.[32] By January 2023, it surpassed BTS' "Butter" as the most-streamed song on Spotify in South Korea.[31] On the national Circle Digital Chart, the single peaked at number two.[33] The Korea Music Content Association (KMCA) certified it platinum for surpassing 100 million streams in South Korea.[34] In Japan, "Hype Boy" peaked at number 41 on the Japan Hot 100 chart[35] and was certified platinum by the Recording Industry Association of Japan (RIAJ) denoting 100 million streams accumulated.[36]

"Hype Boy" peaked at number five on the Singaporean chart compiled by the Recording Industry Association Singapore (RIAS).[37] In other Asian music markets, the song peaked in the top 20 of Billboard's Hits of the World charts for Taiwan (9),[38] Vietnam (9),[39] Malaysia (10),[40] the Philippines (11),[41] Indonesia (16),[42] and Hong Kong (19).[43] In the Americas, "Hype Boy" charted at number 90 on the Argentina Hot 100 chart[44] and number 95 on the Canadian Hot 100 chart.[45]

Accolades

"Hype Boy" received one music program award on Inkigayo on April 2, 2023, despite being released 8 months prior.[46] "Hype Boy" won Top 20 Songs of the Year (Overseas) at the 2022 Asian Pop Music Awards[47] and was nominated for Artist of the Year – Global Digital Music (August) at the 2023 Circle Chart Music Awards.[48] In November 2023, "Hype Boy" was voted the Song of the Year for 2023 by 200 music industry professionals in a survey conducted by JoyNews24.[49] "Hype Boy" won the Music steady seller of the Year award at the 13th Circle Chart Music Awards [50]

Charts

Certifications

Certifications and sales for "Hype Boy"
Region CertificationCertified units/sales
Streaming
Japan (RIAJ)[36] Platinum 100,000,000†
South Korea (KMCA)[34] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

References

  1. ↑ Kwak, Kristine (June 26, 2023). "The Exhilaratingly Fast Rise of NewJeans". Rolling Stone. Archived from the original on June 26, 2023. Retrieved June 26, 2023.
  2. ↑ Chin, Carmen (July 22, 2022). "Hybe's latest girl group NewJeans make their much-anticipated debut with 'Attention'". NME. Archived from the original on July 22, 2022. Retrieved July 23, 2022.
  3. ↑ Yeo, Gladys (July 25, 2022). "New Hybe girl group NewJeans unveil music videos for 'Hype Boy' and 'Hurt'". NME. Archived from the original on December 10, 2022. Retrieved March 26, 2023.
  4. 1 2 Choi, Ji-won (August 29, 2022). "'Min Hee-jin Effect': How the K-pop mastermind and NewJeans are doing things differently". The Korea Herald. Retrieved October 10, 2023.
  5. ↑ About 뉴진스 : ②뉴진스의 꿈과 환상의 세계 | Idology [About NewJeans: A world of dreams and fantasy]. Idology (in Korean). September 23, 2022. Retrieved December 20, 2023.
  6. ↑ Sun-ah, Shim (May 3, 2023). "'Hype Boy' by NewJeans hits 300 mln Spotify streams". Yonhap News Agency. Retrieved September 29, 2023.
  7. ↑ "NewJeans to drop new album next month". The Korea Times. June 19, 2023. Retrieved September 29, 2023.
  8. ↑ Park, Sung-hoo (August 4, 2022). "뉴진스, '엠카' 데뷔 성공적… 영상 조회수도 폭발" [NewJeans successfully debuted 'M Countdown'... Video views exploded]. JTBC (in Korean). Archived from the original on August 6, 2022. Retrieved August 6, 2022 – via Naver.
  9. 1 2 3 4 "NewJeans 1st EP New Jeans" (in Korean). Melon. Retrieved October 10, 2023.
  10. 1 2 3 "The Top 100 Best Songs of 2022: NewJeans, 'Hype Boy'". Rolling Stone. December 5, 2022. Archived from the original on December 5, 2022. Retrieved December 5, 2022.
  11. 1 2 3 4 "The 25 best K-pop songs of 2022". NME. December 20, 2022. Archived from the original on December 21, 2022. Retrieved December 28, 2022.
  12. 1 2 Daly, Rhian (August 18, 2022). "New generations: SNSD, NewJeans and the evolution of K-pop girl groups". NME. Archived from the original on March 11, 2023. Retrieved March 25, 2023.
  13. ↑ "Key and BPM for Hype Boy by NewJeans". TuneBat. August 1, 2022. Retrieved August 8, 2022.
  14. ↑ Park, Kun; Yang, Haley (October 22, 2022). "Survival of the shortest, as seen in K-pop and K-dramas". Korea JoongAng Daily. Retrieved January 22, 2023.
  15. 1 2 Chin, Carmen (August 4, 2022). "NewJeans – New Jeans review: HYBE's latest girl group go against the grain in an uneven debut". NME. Archived from the original on August 6, 2022. Retrieved August 8, 2022.
  16. ↑ Kim, Joshua Minsoo (July 24, 2023). "NewJeans: Get Up EP Album Review". Pitchfork. Retrieved July 24, 2023.
  17. 1 2 Uyovbievbo, Onome (December 24, 2022). "The 10 best K-pop songs of 2022". Riff Magazine. Retrieved December 20, 2023.
  18. 1 2 3 4 5 "The 100 Best Songs of 2022". NPR. December 9, 2022. Retrieved January 29, 2023.
  19. 1 2 "The 50 best songs of 2022". NME. December 5, 2022. Archived from the original on December 5, 2022. Retrieved December 6, 2022.
  20. ↑ Moon, Kat (December 13, 2022). "The Best K-Pop Songs and Albums of 2022". Time. Retrieved September 29, 2023.
  21. ↑ Haasch, Palmer (December 31, 2022). "The best K-pop songs of 2022, ranked". Insider. Retrieved January 25, 2023.
  22. ↑ Hong, Yoo (December 26, 2022). "2022 highlights of K-Pop". The Korea Herald. Archived from the original on December 27, 2022. Retrieved December 27, 2022.
  23. ↑ "The 20 Best K-pop Releases of 2022". Nylon. December 9, 2022. Archived from the original on December 8, 2022. Retrieved December 9, 2022.
  24. ↑ "The Best K-Pop Songs of 2022". Teen Vogue. December 15, 2022. Retrieved December 20, 2023.
  25. ↑ Moon, Kat (December 13, 2022). "The Best K-Pop Songs and Albums of 2022". Time. Archived from the original on December 14, 2022. Retrieved December 14, 2022.
  26. ↑ "Our favorite K-pop songs of 2022". CNN Philippines. December 28, 2022. Retrieved December 20, 2023.
  27. ↑ "Girl group NewJeans sees major chart success with tracks from debut EP". Korea JoongAng Daily. August 17, 2022. Retrieved December 20, 2023.
  28. ↑ Yeo, Gladys (January 10, 2023). "NewJeans earn first top 10 entry on Billboard's Global 200 with 'Ditto'". NME. Retrieved December 20, 2023.
  29. ↑ Lee, Una (March 15, 2023). "NewJeans, Record to the U.S. Billboard... The longest period among K-pop female artists". Dispatch. Retrieved December 20, 2023.
  30. 1 2 "NewJeans Chart History (Global 200)". Billboard. Retrieved November 13, 2023.
  31. 1 2 Yeo, Gladys (January 27, 2023). "NewJeans: 'We want to show the industry that music shouldn't be divided by language'". NME. Retrieved December 20, 2023.
  32. ↑ Choi, Soo-hyung (March 2, 2023). "NewJeans' 'Ditto', 'OMG' and 'Hype boy' ranked in top 3 of Melon's monthly chart for two straight months". Arirang Radio. Retrieved December 20, 2023.
  33. 1 2 "Circle Digital Chart – Week 50 of 2022" (in Korean). Circle Chart. December 4–10, 2022. Retrieved December 14, 2022.
  34. 1 2 "South Korean single streaming certifications – NewJeans – Hype Boy" (in Korean). Korea Music Content Association (KMCA). Retrieved March 9, 2023.
  35. 1 2 "NewJeans Chart History (Japan Hot 100)". Billboard. Retrieved November 13, 2023.
  36. 1 2 "Japanese single streaming certifications – NewJeans – Hype Boy" (in Japanese). Recording Industry Association of Japan. Retrieved September 27, 2023. Select 2023年8月 on the drop-down menu
  37. 1 2 "RIAS Top Charts Week 6 (3 – 9 Feb 2023)". RIAS. Archived from the original on February 14, 2023. Retrieved February 14, 2023.
  38. 1 2 "Billboard Taiwan Songs – Week of January 7, 2023". Billboard. January 4, 2023. Retrieved January 4, 2023.
  39. 1 2 "Billboard Vietnam Hot 100: Chart Date 2022-08-18". Billboard Việt Nam (in Vietnamese). Archived from the original on August 18, 2022. Retrieved August 18, 2022.
  40. 1 2 "Malaysia Songs – Week of August 27, 2022". Billboard. August 23, 2022. Retrieved August 23, 2022.
  41. 1 2 "Philippines Songs: Week of January 21, 2023". Billboard. Archived from the original on January 19, 2023. Retrieved January 18, 2023.
  42. 1 2 "Indonesia Songs – Week of September 17, 2022". Billboard. September 13, 2022. Retrieved September 13, 2022.
  43. 1 2 "Hong Kong Songs: Week of January 21, 2023". Billboard. Retrieved January 19, 2023.
  44. 1 2 "Billboard Argentina Hot 100 – Week of September 11, 2022". Billboard Argentina. September 11, 2022. Archived from the original on September 9, 2022. Retrieved December 13, 2022.
  45. 1 2 "NewJeans Chart History (Canadian Hot 100)". Billboard. Retrieved November 13, 2023.
  46. ↑ Kim Jong-eun (April 2, 2023). '인기가요' 뉴진스 1위…노정의·서범준 눈물의 하차 ['Inkigayo' NewJeans 1st place... Roh Jeong-eui and Seo Beom-joon get off with tears]. TV Daily (in Korean). Retrieved April 2, 2023.
  47. ↑ 【APMA 2022】亚洲流行音乐大奖2022年度获奖名单 [[APMA 2022] Asian Pop Music Awards 2022 Winners List]. Weibo (in Chinese). December 28, 2022. Archived from the original on December 28, 2022. Retrieved December 28, 2022.
  48. ↑ 올해의 가수상 음원부분 Nominees. Circle Chart Music Awards. Archived from the original on December 17, 2022. Retrieved December 18, 2022.
  49. ↑ Jeong, Ji-won (November 6, 2023). [창간19년] 뉴진스, 올해의 가수·노래 싹쓸이..데뷔 2년만 '최고 가수'로 [[19 years since founding] NewJeans sweeps singer and song of the year... Named 'Best Singer' just 2 years after debut]. JoyNews24 (in Korean). Retrieved November 9, 2023.
  50. ↑ Lee, Da-gyeom (January 10, 2024). NCT 드림, ‘2023 써클차트’ 디지털 앨범상...올해의 가수상은 20팀(종합) [NCT Dream won the '2023 Circle Chart' Digital Album Award... Singer of the Year Award goes to 20 teams (Comprehensive)] (in Korean). Maeil Gyeongje. Retrieved January 10, 2024 – via Naver.
  51. ↑ "Oricon Top 50 Combined Singles: 2023-01-30" (in Japanese). Oricon. Retrieved January 27, 2023.
  52. ↑ "TOP 20 Most Streamed International Singles In Malaysia Week 15 (07/04/2023-13/04/2023)". RIM. April 22, 2023. Retrieved April 24, 2023 – via Facebook.
  53. ↑ "Singapore Songs – Week of August 27, 2022". Billboard. August 23, 2022. Retrieved August 23, 2022.
  54. ↑ "Billboard South Korea Songs – Week of October 22, 2022". Billboard. October 22, 2022. Archived from the original on October 18, 2022. Retrieved October 18, 2022.
  55. ↑ "Digital Chart – December 2022" (in Korean). Circle Chart. Retrieved January 12, 2023.
  56. ↑ "Billboard Global Excl. U.S. – Year-End 2022". Billboard. Retrieved December 3, 2022.
  57. ↑ "Digital Chart 2022". Circle Chart. Archived from the original on January 13, 2023. Retrieved January 13, 2023.
  58. ↑ "Billboard Global 200 – Year-End 2023". Billboard. Retrieved November 22, 2023.
  59. ↑ "Billboard Japan Hot 100 – 2023 Year-End". Billboard Japan (in Japanese). Retrieved December 8, 2023.
  60. ↑ "Digital Chart 2023". Circle Chart. Retrieved January 12, 2024.
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