NewJeans
NewJeans in 2023
From left to right: Hanni, Danielle, Minji, Hyein, and Haerin.
Background information
OriginSeoul, South Korea
Genres
Years active2022–present
Labels
Members
  • Minji
  • Hanni
  • Danielle
  • Haerin
  • Hyein
Websitenewjeans.kr

NewJeans (Korean: 뉴진스; RR: Nyujinseu) is a South Korean girl group formed by ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. NewJeans is known for their girl next door image and 1990s- and 2000s-indebted pop and R&B songs with influences of various dance and club styles.

NewJeans debuted on July 22, 2022, with the single "Attention", their first number-one song on South Korea's Circle Digital Chart. It was followed shortly afterwards by two other singles, "Hype Boy" and "Cookie". The singles were all featured on their eponymous debut extended play (EP), released in August 2022. In January 2023, they released their first single album, OMG, to commercial success. It was accompanied by two singles, "Ditto" and "OMG". "Ditto" gained widespread popularity, becoming the longest-running number-one song on the Circle Digital Chart and the group's first entry on both the Billboard Hot 100 and the UK Singles Chart.

Their second EP, Get Up, peaked at number one on the US Billboard 200 and sold over one million copies in South Korea. Its lead single, "Super Shy", became the group's highest-charting single on the Billboard Global 200 (number two), the US Billboard Hot 100, and the UK Singles Chart. NewJeans has received rookie awards and were featured in listicles such as Time's Next Generation Leaders and Forbes's Korea Power Celebrity 40. Aside from music, NewJeans has sponsored and collaborated with several brands, including Musinsa, Levi's, Coca-Cola, LG Electronics, Apple Inc., and McDonald's Korea.

Name

The group's name, NewJeans, is a double entendre.[2] It alludes to the idea that jeans are a timeless fashion item and the group's intention to carve a timeless image for themselves.[3] The name is also a word play on the phrase "new genes", referring to the group ushering a new generation of pop music.[4][5]

History

2011–2022: Pre-debut activities and formation

Prior to debuting with NewJeans, several group members were involved in television, music and dance. When Australian-born Danielle Marsh lived in South Korea, she was a regular cast member of tvN's Rainbow Kindergarten, a variety show that aired until 2011.[6] She also appeared in the TV shows Jesse's Play Kitchen and My Heart's Crayon.[7] Hyein debuted as a member of the children's music group U.SSO Girl in November 2017 under the stage name U.Jeong,[8] before departing from the group one year later.[9] In December 2020, she joined the music group and YouTube collective Play With Me Club formed by PocketTV, and graduated from the group on May 3, 2021.[10] Vietnamese-Australian Hanni Pham began performing in Melbourne as a member of the Aemina Dance Crew who covered the choreography of K-pop groups.[11] Hanni and Minji made a guest appearance in BTS's 2021 music video for "Permission to Dance".[12]

Preparations for a new girl group in collaboration between Big Hit Entertainment[note 1] and Source Music began as early as 2019[13][14] under the direction of Min Hee-jin, who joined the company as CBO that same year and is widely recognized for her art direction as visual director at SM Entertainment.[15] Global auditions took place between September and October 2019, and casting into the group commenced from the beginning of 2020.[14][16] In late 2021, it was announced that the project moved to Hybe's newly established independent label ADOR, after Min was appointed the label's CEO.[17] A second round of global auditions were held between December 2021 and January 2022,[18] and the group's line-up was finalized in March 2022.[19][20] Dubbed "Min Hee-jin's Girl Group" by several media outlets,[19][21] the group was originally scheduled to launch in 2021 but was later postponed due to the COVID-19 pandemic.[14]

2022–present: Introduction, debut, and Get Up

NewJeans' official logo

On July 1, 2022, ADOR teased the launch of their new girl group by posting three animated videos of the numbers "22", "7" and "22", fueling speculation that content would be released on July 22.[22] The group released the music video for their debut single, "Attention", on July 22 as a surprise release, without any prior promotion or information on the group's lineup.[23] The move has been described by Billboard as "risky-but-ultimately invigorating", crediting its success to "an emphasis on the music before anything else".[1] The video was followed by an announcement of their upcoming eponymous debut extended play, which would contain four tracks, including two additional singles.[9] On July 23, the group's second single, "Hype Boy", was released alongside a clip revealing the names of the members, further accompanied by four other music videos for the song, specific to the members' perspectives.[24] "Hype Boy" became the longest-running song on the Billboard Global 200 by a K-pop female act,[25] charting for 35 weeks.[26] A music video for their b-side "Hurt" was released two days later.[24] Pre-orders for the EP surpassed 444,000 copies in three days.[27]

NewJeans in August 2022

On August 1, NewJeans digitally released their debut EP alongside its third single, "Cookie".[28] The song was criticized by some reviewers, who thought the lyrics contained a sexual innuendo.[29] ADOR denied the accusation and stated that the lyrics refer to "the paired idea of burning CDs and baking cookies, which share the same conceptual verb in Korean".[30] The physical version of the EP was released on August 8 and sold over one million copies, becoming the best selling debut album by a K-pop female act in South Korea and the only debut album to achieve this since Circle Chart's establishment in 2011.[31] The group made their broadcast debut on Mnet's M Countdown on August 4, performing all three singles.[32]

NewJeans released "Ditto" on December 19, 2022, as the first single from their first single album, OMG.[33] "Ditto" became the longest-running number-one song on the South Korean Circle Digital Chart, topping the chart for thirteen weeks.[34][35] It was NewJeans' first entry on both the Billboard Hot 100, peaking at number 82, and the UK Singles Chart, charting at number 95.[33] "Ditto" won Song of the Year at the 2023 MAMA Awards.[36] OMG was released on January 2, 2023.[33] Reviewers commended the album for its retro-style theme.[37] It debuted at number one on the Circle Album Chart,[38] selling 700,000 copies in its first week of release.[37] It became their first album to sell over one million copies,[39] shortly before New Jeans also reached one million copies sold.[31] OMG was accompanied by a second single of the same name, which went viral on TikTok and peaked at number 74 on the Billboard Hot 100.[40][41]

NewJeans in November 2022

In July 2023, NewJeans held their first sold-out fan meeting, titled Bunnies Camp, at the SK Olympic Handball Gymnasium in Seoul.[42] The group released their second EP, Get Up, on July 21, 2023.[43] Get Up became the group's first entry and number-one on the Billboard 200, making NewJeans the second K-pop girl group to top the chart after Blackpink.[44] The EP reached number two on the Circle Album Chart and sold 1.65 million copies in its first week of release,[45][46] becoming NewJeans' third consecutive album to sell over one million copies.[47] It was supported by three singles: "Super Shy", "ETA", and "Cool with You".[48] All the singles entered the Billboard Hot 100, making NewJeans the first K-pop female artist to have three simultaneous entries on the chart.[44] "Super Shy" topped the Circle Digital Chart and became their best-performing track on several international charts,[49][50] which led NewJeans to achieve their first number-one on the Billboard Emerging Artists chart.[51] To promote the EP, NewJeans held live performances in multiple countries and collaborated with global brands and celebrities.[52] In August 2023, they became the first K-pop girl group to perform at Lollapalooza with their first live performance in the United States.[53] That same month, NewJeans held their first live performance in Japan at the Summer Sonic Festival.[54]

Throughout 2023, NewJeans released five other singles. In collaboration with Coca-Cola, they released "Zero" in April and "Be Who You Are (Real Magic)", also featuring Jon Batiste, J.I.D, and Camilo, in May.[55][56] NewJeans recorded "Beautiful Restriction" and "Our Night Is More Beautiful Than Your Day" for the soundtracks of the streaming television series A Time Called You (2023) and My Demon (2023–2024), respectively.[57][58] In October, the group collaborated with Riot Games to release "Gods" as the theme song for the 2023 League of Legends World Championship.[59] In December 2023, NewJeans released their first remix album, NJWMX, comprising songs from New Jeans and OMG remixed by South Korean producers 250 and FRNK.[60] At the end of the year, they became the first K-pop girl group to perform on Dick Clark's New Year's Rockin' Eve.[61] Several publications named NewJeans one of the most prominent music acts of 2023, citing their commercial success and their influence in the music, advertising, and fashion industries.[62][63][64][65]

Artistry

Musical style

NewJeans' music spans genres such as R&B, electropop, and hip hop.[66] It is characterized by mellow beats, atmospheric synthesizers, and live vocals.[67][68][69] Their debut EP and first single album OMG are predominantly midtempo pop and R&B that evoke music of the 1990s and 2000s decades.[70][71] There were comparisons to the sound of late-1990s K-pop girl groups.[69][72][73] Music critics also identified elements of mid-2000s electronic and dance styles such as UK garage,[69] Baltimore club,[74] Jersey club,[75] and moombahton.[73] With their second EP Get Up, they ventured more into dance and club music with a more rhythmic production expanding on the group's UK garage-influenced past releases.[69]

Some critics, such as Sheldon Pearce and Minsoo Joshua Kim writing for NPR, described NewJeans' music as soft, contained, and delicate, which is a stark contrast to their contemporaries' "maximalist" and "harsh, buzzing" sounds.[69][75] Choi Eun-soo of the Hankook Ilbo characterized the group's sound as "easy listening" devoid of "explosive" EDM embellishments that had saturated the market.[72] The Guardian's Laura Snapes described their songs as "sleek and lethally hooky, yet playful and teeming with retro synths and experimental flourishes".[67]

NewJeans' music is mainly produced by South Korean singers 250 and Park Jin-su (also known as FRNK), while the members often participate in songwriting.[67] As the executive producer, Min Hee-jin selects all NewJeans' songs and is responsible for the recording process.[76] Regarding the group's debut EP, Min said she "wanted to break the tacit formula of K-pop and make an album with the music I want".[77] Min disliked "high-pitched parts, awkward raps that suddenly appear, and singing methods that feel uniform" and chose to record without guide vocals, allowing the members to develop their own singing styles.[76][71] Pearce argued that NewJeans' frequent collaborations with certain producers brought forth a cohesive discography with distinct identity and aesthetic.[69]

Image

NewJeans has influenced fashion and make-up trends with their style, developed by Choi Yu-mi. Having previously met Min while working with Shinee, Choi began working with Min and NewJeans in 2020, despite never having styled a girl group.[78][79] NewJeans debuted with a Y2K-inspired style that established them as "a symbol" of the Y2K fashion revival in South Korea.[80] The members wore "drastically" different outfits in the music videos to confuse fans, prompting them to rewatch the videos to identify the members.[81] For their make-up, NewJeans worked with Lee Nak-yeum, who developed a signature "natural" look for the group.[82] Azrin Tan argued in Vogue Singapore that NewJeans presented a "new aesthetic", characterized by minimal soft make-up and straight black hair, that defied beauty standards in the contemporary K-pop industry with its simplicity.[83] Their styling contributed in shaping NewJeans' girl-next-door image,[84] deemed by Tan a "stark shift away from the usually high-octane aesthetic" of contemporary K-pop groups.[83]

NewJeans branched out and showcased a variety of concepts in the music videos released for Get Up, including cheerleading and ballet-inspired outfits.[85][86] Since NewJeans' debut, Choi has incorporated in their style elements from several modern trends, such as gorpcore and blokecore, and designers, such as Kiko Kostadinov, Martine Rose, Marine Serre, and Hyein Seo.[78][79] Edith Winslow of Vogue Australia has described NewJeans' fashion style as a combination of "bold pieces, contemporary designers, and the confidence to pull it all off".[87] In interviews, NewJeans have said they enjoy exploring different styles and expressing themselves through fashion.[88][89] The members' personal styles have also become influential, with Julian Bartolome of Inquirer Super saying they have "established themselves as modern-teen style icons".[90][91] The New York Times named them "one of the 71 most stylish people of 2023".[92] NME described them as "one of the most in-demand advertising models, regularly gracing the covers of fashion magazines as brand representatives".[93] All of the members have served as ambassadors for fashion and beauty brands: Hanni for Gucci and Armani Beauty,[94] Hyein for Louis Vuitton, Danielle for Burberry and YSL Beauty, Minji for Chanel Korea,[95] and Haerin for Dior.[96]

Endorsements

NewJeans in an advertisement for Olens in 2023

NewJeans has been called a "mega blue chip" in the advertising industry,[95] earning an estimated total of 10 billion by April 2023 according to Sports Chosun.[97] The group represents fashion store Musinsa,[95] eyewear brand Carin,[98] contact lens brand Olens,[99] jewelry brand Stonehenge,[100] and Levi's.[95] They have served as global ambassadors for Coca-Cola Zero Sugar, LG Electronics' Gram laptop,[95] and Lotte's Pepero.[101] In February 2023, NewJeans became public relations ambassadors of the city of Seoul.[102] They were appointed honorary ambassadors for the 2023 Seoul Fashion Week,[103] promoting local brands such as Ulkin, Kanghyuk, and Kusikhoc.[104]

NewJeans has modeled for SK Telecom's "0 (, Young)" campaign, promoting the iPhone 14 Pro,[105] Shinhan Bank's "New Sol" campaign, endorsing the bank's mobile app Sol,[106] Megastudy's advertisements for their 2024 0 Won Mega Pass,[107] 5252 by OiOi's pictorial for their signature down jacket,[108] McDonald's McSpicy chicken burger in South Korea,[109] and Nike's campaigns "Feel Your All", endorsing their leggings,[110] and "Maxxed Out", commemorating Air Max Day.[111] NewJeans also collaborated with Pinkfong to promote their song "Ninimo"[112] and with Korea Craft and Design Foundation, an affiliate of the Ministry of Culture, Sports and Tourism, to promote hanji.[113] In collaboration with both Musinsa and LG Electronics, the group released a limited edition of the Gram laptop with gadgets inspired by NewJeans' concept.[114] Outfits matching the laptop were available to customers who had made a reservation for LG Electronics' pop-up store which opened in Seoul in January 2023 to promote the product.[115]

In June 2023, NewJeans had a collaboration with fast food chain McDonald's, promoting a new fried chicken collaboration meal set, which was first released in South Korea that same month. On 2 November 2023, Singapore became the first country outside of South Korea to promote and sell the collaboration meal set in its local McDonald's outlets.[116][117]

Philanthropy

In December 2022, it was announced that NewJeans and ADOR would annually donate part of the profits from the group's album sales to The Snail of Love charity to fund cochlear implant surgery and speech therapy treatment for the hearing-impaired.[118] The following year, ADOR and NewJeans joined the Snail of Love's Soul Leader club, having donated a total of over 99 million.[119] In February 2023, NewJeans and ADOR donated ₩200 million to the World Food Programme to help victims of the 2023 Turkey–Syria earthquake.[120]

Impact and accolades

NewJeans at the 2023 Melon Music Awards

NewJeans has become "one of the most recognized and most influential groups in pop", according to Billboard.[65] The Times of India called NewJeans a global pop icon, stating that "they have secured a spot in the heart of pop enthusiasts around the world and became the epitome of modern pop excellence".[121] Time named them among their Next Generation Leaders, adding that they have "already reached global milestones even faster than its more senior counterparts in the industry".[122] Music critic Jung Min-jae told NBC News that "NewJeans is everything contemporary K-pop was not, arriving fresh-faced in a seemingly unchanging industry".[123] Writing for The Korea Times, music critic Kim Do-heon attributed NewJeans' success in part to their "carefree, laid-back, and natural" sound,[124] while Tamar Herman wrote in Vogue that their music "immediately changed up the face of South Korea's pop idol scene".[70] Business Insider opined "NewJeans has become a force and musical paradigm shifter both within the Korean and global pop landscapes."[125] In 2023, NewJeans sold 4.39 million album copies according to the Circle Chart, the most-ever for a K-pop female artist in a single year,[126] and broke the Guinness World Record for the fastest K-pop act to reach one billion streams on Spotify.[127]

NewJeans has been featured in numerous power rankings, including Forbes's Korea Power Celebrity 40 and 30 Under 30 – Asia (Entertainment & Sports).[128][129] Along with Lim Young-woong, NewJeans topped Gallup Korea's Singer of the Year poll in 2023.[130] Following their debut, NewJeans won numerous rookie awards at the Golden Disc Awards,[131] the Korean Music Awards,[132] the Melon Music Awards,[133] and the Seoul Music Awards,[134] among others. At the 2023 MAMA Awards, NewJeans became the first girl group in twelve years to win Artist of the Year and the third girl group in history to receive the award, following 2NE1 in 2010 and Girls' Generation in 2011.[135] After winning Artist of the Year at the 2023 Melon Music Awards, NewJeans became the first female artist to win both awards in the same year.[136] In Japan, NewJeans became the first foreign artist in history to win the Excellent Work Award and be nominated for the Grand Prix with the song "Ditto" at the Japan Record Awards.[137]

NewJeans quickly established themselves in the fashion industry thanks to their girl-next-door image and international appeal,[84][104] becoming "an overnight fashion favorite" according to The Business of Fashion.[84] Designers Yoon Ahn and Bach Mai have named NewJeans among the influences for their collections.[138][139] After partnering with NewJeans in 2022, Musinsa reported that sales in the women's fashion category doubled compared to the previous year.[140] NewJeans has been recognized for their influence and contribution to the fashion industry; they received the Korea Fashion Industry Association President's Commendation at the 2023 Korea Fashion Awards and were listed as one of the 500 most influential people in the industry by The Business of Fashion in 2023.[141][142]

Members

  • Minji (민지)
  • Hanni (하니)
  • Danielle (다니엘)
  • Haerin (해린)
  • Hyein (혜인)

Discography

Extended plays

Filmography

Television shows

Year Title Ref.
2022 NewJeans Code in Busan [143]

Web shows

Year Title Notes Ref.
2022–present Light Jeans Behind the scenes of the members' activities [144][145]
Making Jeans Behind the scenes of the members' album production activities [144][146]
Jeans' Zine Weekly variety shows [144][147]
2022 NewZips Reality show series [144]
2023–present About Jeans Vlog content of the members [148][149]

Live performances

See also

Notes

  1. Big Hit Entertainment rebranded as Hybe Corporation in March 2021.

References

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